ARRE (Augmented Reality Real Estate) recently launched a new website (still in development but the landing page is ready to rock and live). Check it out here: https://www.augmentedrealityre.com/.
At ARRE our mission is to help you “Close Faster” by helping you “Streamline Deals from Concept to Capacity.” We provide a complete, firm-branded solution, and act as your partner with a relatively quick on-boarding process, to allow you to begin using augmented reality to accelerate the rate at which you convert your commercial real estate asset into revenue.
Have you seen the ARRE 2.0 Launch Preview Video yet? Let your imagination run wild as you see just the tip of the iceberg of what ARRE can do. The immense collaboration possibilities demonstrated by Debra (the Real Estate Developer), Brock (the Broker), Gena (the General Contractor), and Archie (the architect) alone are incredible. Couple that with the ability to walk prospective tenants through your building before a shovel strikes the ground (whether they’re a local firm, or a company based in Europe, China,, or anywhere else in the world) and you’ll start to see how we’re really onto something that just might disrupt the Commercial Real Estate industry for the better.
ARRE is hardware agnostic, meaning we work with just about any device our clients are using. While we prefer the HoloLens (and soon to launch HoloLens 2), Magic Leap, or the HP Mixed Reality Headset, we also understand that some aren’t quite ready to fully dive into the world of augmented reality and virtual reality just yet. Therefore, we also deploy our tech on web based platforms, as well as the phones/tablets such as the iPhone/iPad.
ARRE includes the hardware, software, setup, support, storage, and ongoing rendering services you need to start using AR to accelerate sales and development within 48 hours from signing up.
Whether you’re a commercial/industrial/mixed use real estate broker, developer, architect, general contractor, engineer, or otherwise let us show you what we can do to help bring you and your company into the future. Visit https://www.augmentedrealityre.com/ or send an email to firstname.lastname@example.org to schedule a demo.
Over the past week Microsoft has been in the headlines after a group of employees sent a letter to company leaders protesting a contract with the US Army. This story has received major media attention from Wired to NPR who are taking an interest in this case and how a tricky relationship exists between technology companies and the government.
The contract in questions was awarded in November 2018 and represents the first time Microsoft products, in this case HoloLens headsets, would be used in actual combat operations. This worried Microsoft employees who did not want the products they work on to be used in combat operations and is another statement of concern voiced by technology workers in the US against contracts with the US government.
The Wired article included an excerpt of a statement Microsoft CEO Satya Nadella gave standing by the contract and highlighted the importance he sees in continuing to work with the government and military.
“Monday, Microsoft CEO Satya Nadella rebuffed the plea. “We made a principled decision that we’re not going to withhold technology from institutions that we have elected in democracies to protect the freedoms we enjoy,” Nadella told CNN Business at Mobile World Congress in Barcelona.”
As companies look to provide more advanced technological offerings workers increasingly find themselves working on projects where they do not know how the end user will utilize the product and in some cases who the end user is. Workers walk a fine line here and as companies provide more advanced technology to public and private sector clients an upfront policy on how to address who their clients are and be transparent about how relevant stakeholders might react to different projects.
Companies cannot sit idle but must be proactive and work with all stakeholders to ensure everyone is on the same page and have a channel of dealing with complaints internally before too much disruption occurs. As technology solutions become more advanced and integrated into all aspects of life difficult questions of who has access to technology and when technology goes too far will become increasingly more prevalent. As issues arise dialogue is needed from all parties to workout what steps are needed moving forward and when to move away from a project. An additional factor complicating issues surrounding technology is that as new forms of technology become available and trends change the norms of technology shift very fast.
To succeed, an organization must take the time to set aside a block of time and address where technology can fit in with their organization and under what circumstances do technology and privacy go too far. A strong organization will be able to move through this time but if transparent conversations are not had by leaders from across the organization internal conflict possess the threat of making disagreements public and damaging the reputation and name of an organization. As with any advancement both progress and new challenges will arise causing leaders to make new types of decisions about who can access information, what projects the organization works on, and what types of organizations a specific organization forms strategic alliances and partnerships with.
The issues raised by Microsoft employees will not go away neither will the opinions of varying stakeholders who take different stands to improve their own position within organizations. As more stakeholders enter the conversation more ideas are generated but at the same time more safeguards and guidelines are needed to limit internal strife and the possibility that different sides take a hard position which could reduce the efficiency of an organization. This is an era that goes beyond making a right or wrong choice but is centered on making a choice that leaders can stand by and defend while not alienating stakeholders to the point of rebellion. This is bound to play out in additional companies and increasingly be brought up in the legal system.
Industry altering advancements in the augmented reality, virtual reality, artificial intelligence, and machine learning space continue to be released at a rapid clip. It’s almost impossible to keep up, even for tech nerds like ourselves. Because of this, the team at Eolian decided it would be worth taking the time to highlight some of the most earth-shattering updates, curate those that are the most relevant in our area of expertise, and even add a little insightful context so you can convert them into action items when appropriate. We’re calling it “The Eolian Report”. This is the first of hopefully many editions and we hope you find tremendous value out of it.
The industry is moving so fast and adoption along with it. It won’t be long before you look around and notice how widespread and rampant AR, VR, AI, and ML use cases are being implemented all around you. Don’t blink or you might get left behind. We would love to convert everyone into believers but for the purpose of this we will do our best to remain objective and hope that the facts and trends will speak for themselves.
Full disclosure: we are also working on developing some incredible applications and have launched a few in our core verticals of military/defense, healthcare, and real estate. So, we may share some of our major milestones as well.
While we are biased on the subject and feel that everyone should at least be exploring the potential implications and use cases for their own businesses we completely understand the delay and skepticism. Because of this we’d love to hear from you all to see where your mindset is on the matter, whether positive or negative. Perhaps you’re a hardcore skeptic. Or maybe you have tried launching an AR strategy and it fell flat or never made it off the ground. Maybe you have been thinking long and hard about it but have yet to pull the trigger. Better yet, hopefully you’ve built and launched a program and it’s been achieving a lot of success and on the way to massive ROI. Either way please reach out and let us know!
-Mike Simmons, CMO
Now without further ado, time to check out some of the latest developments in the space:
Tesla Patent Application Mentions Augmented Reality Safety Glasses
15 Examples of Augmented Reality to Inspire Small Business Owners
Walmart & Target Unwrap New Augmented Reality Features to Bring in Holiday Shoppers
The 5G Conundrum: Who Will Build Tomorrow’s Digital Superhighway?
VR, AR and the NHS: How virtual and augmented reality will change healthcare
Healthcare Augmented & Virtual Reality Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecasts 2018–2026
Global Augmented Reality (AR) and Virtual Reality (VR) in Healthcare Market Extensive Study of Future Value Chain on Regional, Drivers and Technological Advancements Outlook 2018–2027
Augmented reality in the operating theatre: How surgeons are using Microsoft’s HoloLens to make operations better
FDA Approves Surgical Augmented Reality
AR and VR in healthcare: Five ways immersive tech is saving and transforming lives
Technology Innovation in Virtual Reality in Healthcare Market to See Rapid Growth in Coming Year — Leading Players Are Google, Microsoft, Daqri, Psious Industry Analysis
Commercial Real Estate
With Augmented and Virtual Reality, Tour Your Office Before It’s Built [We have a platform called ARRE (Augmented Reality Real Estate) out that can help you do just this and so much more!]
Landlords Look To Curate Tenant Mix So Companies Can Financially Benefit One Another
NYC Virtual Reality Champions That Will Make Your Listings Pop
No more open houses? How AR will affect the real estate industry
3 smart tech-savvy companies leading commercial real estate into the future [They forgot to mention ARRE but that’s ok, we forgive them.]
How 5G internet will enable ultra-smart workplaces
Microsoft Wins $479 Million Army Contract for Augmented Reality Systems [One of the most earth shattering pieces of news of the entire year for AR!!]
2017 Military Augmented Reality (AR) Headgear Market Growth Breakdown by Regions, Manufacturers, Types and Applications
Global Military Augmented Reality (AR) Headgear Market 2019–2023: Competitive Landscape, Advanced Theory, and Survey
US Soldiers Joined to Military’s Connected Cybernetwork Global Attack Machine
Industry Optimistic About Military Training, Simulation Market
Artificial Intelligence/Machine Learning
5 Artificial Intelligence Trends To Watch Out For In 2019
5 Ways Artificial Intelligence Is Changing Architecture
Why Companies That Wait to Adopt AI May Never Catch Up
Throughout the past year I’ve helped lead a couple of seed round funding for company’s that I’m a co-founder of. While I’ve assisted and consulted many startups prior to that with raising money, doing it from this perspective was quite different. I won’t admit to knowing absolutely everything, but I’ve certainly learned a few things along the way that are worth sharing if you’re in a similar situation or considering it.
Seed round funding takes significantly longer than you think it will, even if you’re just going after “friends and family”. Start reaching out to potential investors at least 6-9 months before you think you’ll need the funds as it can easily take that long to close the deal and collect the check.
How are you going to structure your company, and the investment? Delaware C-Corp’s are a common favorite structure and get a ton of attention, but you don’t necessarily need to structure it that way. Do you want to offer a convertible note or do a straight equity investment (or equity crowd funding – which is a whole other game)? There are pros and cons to each of these decisions, so it really just comes down to preference and seeking expert counsel.
Get serious about documentation as there’s a ton of it required. These deals are a negation, so anticipate there to be red lining for edits on a term sheet contract, additional concessions will be asked for, etc. Secure an attorney to assist you with this side of things. While you can start with a template, always get approval from a professional before executing the deal and finalizing documentation. It will help you later.
Your valuation is likely too optimistic. But even then, a valuation is always subjective. Your true valuation is essentially what you can convince someone your company’s worth. Remember no business plan or pitch book in the history of the world was 100% accurate with their projections. Make sure your work comes across as thoughtful and realistic however to show the potential investor that you did the work and aren’t just flying by the seat of your pants.
A “yes” isn’t really a yes until the money has been transferred. Don’t count your chickens and start deploying capital until you have received it. You can get a yes (or what you perceive to be a yes) on a deal but then when it comes time to complete a wire transfer the investor can get a little gun shy. Things happen, whether they get push back from their spouse, the market takes a downturn, or perhaps it’s some other random unexpected occurrence, a deal isn’t truly closed until you have the money in hand.
Collecting the funds isn’t where it ends, rather it’s just the beginning. After you receive the investment capital, then you have to execute the vision, deliver on what you said you were going to, provide further documentation along the way, communicate progress regularly, and ideally turn a profit so you can return the capital back along with a sizable return on their investment. Not sure which is the hard part? They all are.
What are some of the things you’ve learned along the way? There are so many others to consider. I always love hearing, and learning from, a good case study about your personal experience raising funds if you’re willing to share.
Happy New Year! I’ll save you the “new year new me/new year new you” talk (even though I’m always a sucker for self-improvement) and get straight to the point. You already know this is going to be your best year yet or you wouldn’t be reading this. And you KNOW it’s going to be my best year yet too. Now for the important part, HOW are we going to do that? This is OUR call to action!
Now I’m not some business guru, I’m still closer to the beginning of my come up, building the foundation of my future empire just like most of you. But I often have people reach out to me beginning with something along the lines of, “I’ve been meaning to reach out to you.” Or “I’ve been following/keeping tabs on you for months now and planning to hit you up.”
The reasons and motivations usually vary, it could be about entrepreneurship, marketing, CRM, augmented reality, blockchain/cryptocurrency, etc. My point in all this is to explicitly say, THIS is your invitation to reach out to me. Don’t wait another 3 months until your life gets less complicated (it won’t) or less busy (it won’t) before doing it. Now is as good a time as any.
It’s obvious we’re all ambitious people grinding our asses off to continue building our businesses and to add more value to our clients and prospects. If there’s a way we can help each other to do just that it’s very much worth at least a conversation.
Further, even if you’re not ready just yet, there’s a good chance I’ll be reaching out to you soon regardless. I will always make sure there’s something valuable tied to it though. But in 2018 I truly want to connect people in a way that helps them grow their businesses and networks. People ask me to make introductions/referrals to professionals in my network often. If it’s a connection that doesn’t make sense to you, you are more than welcome to say no thanks (or ignore it like some do). But keep in mind that on the flip side I’d probably make the intro for you too.
When the dust settles this time next year we’ll all have just got done celebrating the best year of our professional lives and strategizing on how to make 2019 even better. As my boy Tony Robbins says, “If you want to take the island, burn the boats!” I’m ALL IN on 2018 and I know you are too, so let’s get to work already and make it happen!
P.S. I’m always looking for new clients, investors, partners/collaborators, etc. so if there’s someone you think it would make sense for me to talk to please don’t hesitate to answer the call to action!
There has been significant traction and growth in the augmented reality and virtual reality industry over the past few years, that’s undeniable and obvious. However, neither has yet to make that inevitable quantum leap to mass adoption by individuals and enterprises. At Eolian, we believe that augmented reality, virtual reality, and mixed reality, are the next wave of computing, and will have an impact that far exceeds even that of the mobile one that we’re currently in. Some of the challenges that have been holding the industry back from that type of breakthrough are being overcome rapidly and as a company we are at the forefront of leading the charge.
VR Applications from the User Perspective
Three of the most common barriers to entry that cause hesitation with VR adoption from a user perspective are:
The uneasiness/motion sickness that can occur from too much “teleportation.”
The inaccurate destination area while teleporting with the current controller method is also a little cumbersome and frustrating at times when it sends you somewhere that you weren’t looking to go.
The controllers themselves can be a burden as well, not to mention having your actual hands mimic real-life movements in a realistic fashion is what you’re training someone to do via the educational use-case.
To fix these issues we partnered with a company called Leap Motion which developed a hand tracking sensor that eliminates these issues and allows you to more seamlessly embrace the VR world.
The Constant Evolution of Hardware
A lot of businesses don’t want to invest a significant amount of resources into a project if by the time it’s completed there is already another better piece of hardware coming out. This could render a project obsolete, or require significant and expensive updates late in the game to make sure the application is compatible. In some cases, companies simply refrain from even trying to build something altogether rather than make that type of mistake. They’d rather wait it out to see which piece of hardware “wins” before diving in. That could be a big mistake if/when their competitors get a head start.
Even a six-month to one-year long software development project could experience multiple hardware changes, so agility and adaptability are crucial. This shouldn’t be seen or approached as a burden, but rather an opportunity. A great Augmented Reality/Virtual Reality company shouldn’t need to react or be caught off guard either, they should anticipate these changes and plan accordingly. Build with the next version in mind at all times, without breaking what was built for the previous hardware in case delays in that next thing happen (which is also just as inevitable).
We’re already able to create applications that can sync with multiple pieces of hardware, and even from various manufacturers too. While we have our preferences, there’s no room for romanticism in this business. You don’t have time to wait to see what users adopt and then start building for that. By the time you do they’re likely on to the next thing.
Supply Chain Disruption
When working with cutting-edge technologies supply chain issues can arise leading to unpredictability and volatility. We’ve already experienced them too many times, so we now work with various forms of hardware in conjunction to mitigate these macro level issues that can arise while implementing an Augmented Reality/Virtual Reality initiative at the enterprise level. It won’t always be perfect (even Apple must outsource some of their parts to Samsung after all) so planning ahead to make sure you have all the right components is crucial.
Would Companies Really Use AR/VR to Train Their Employees?!
Yes. They would, do, and will continue to do so even more so. One of the most widely used, and highest revenue grossing VR application’s right now is “Job Simulator.” Think about that for a second, kids and adults are going out of their way to pay for a game that simulates what it’s like to have a job rather than getting an actual job and getting paid to do it. Quite the contradiction, no?
The Augmented Reality and Virtual Reality industry is still in the wild, wild, west phase but the opportunities and use-case applications are astounding. You may have dismissed it altogether after trying one silly headset and phone application, but we’d urge you to give it another look and keep an open mind as that’s not what Augmented Reality and Virtual Reality are truly meant to be. But don’t just take my word for it, soon enough this technology will have infiltrated just about every aspect of your life as it is so don’t miss the opportunity to be an early adopter.