Tag Archives: Development

WIMS Client Spotlight Blanca

WIMS Client Spotlight: Blanca Commercial Real Estate

Blanca CRE is Florida’s leading independently owned commercial real estate services firm, known for customizing solutions that drive success for their clients while giving back generously to the community and industry they serve.

They deliver outstanding results for their clients by leveraging their superior market intelligence, data-driven research, carefully customized strategies, and excellence in service. Their differentiators –including a client-first approach and passion –have attributed to their phenomenal growth and continued success on behalf of their clients. When you look at their client list, it’s filled with some of the most elite companies operating in South Florida as well.

They are a full service firm that offers a complete spectrum of brokerage and advisory services related to landlord representation, tenant representation, property acquisition and disposition, and property management.

For more details on their service offerings you can click below:

They are a women owned business distinguished by the WBENC Certification, they are proud to be a woman-owned business that maximizes opportunities, builds innovative solutions, and drives results for their clients.

The market reports they regularly publish are second to none and offer a ton of insight surrounding the South Florida market. They also have an office planning tool that is helpful.

The Real Estate Branding Revolution - Creating an Immersive Experience WIMS Consulting

The Real Estate Branding Revolution – Creating an Immersive Experience

We have seen the benefits of storytelling and branding as a marketing tool to create an experience for companies and people in almost every industry. As of late, we have seen the real estate industry begin using branding and storytelling to create a lasting impression on people to invoke emotions and appeal to their aspirations. But what does this look like and how can it best be leveraged?

Sports teams, athletes, actors, and “influencers” hire marketers, agents, and consultants to carefully curate, promote, and monetize their personal brand to better connect with fans. Restaurants are leveraging their atmosphere/vibe, décor, and community involvement to appeal to customers just as much as they focus on the actual food and beverage offerings. So why not real estate too?

Traditionally, real estate has been a game of square footage, location, and expectation of appreciation to determine value. The best players in the real estate game look past these objective features and focus on the subjective needs of their target market.

This means taking into account, and optimizing, the impact you can have on someone by establishing a memorable experience that will leave them itching to revisit the property, envision themselves living, working, or owning it, and at the very least passing it on by referring it to others.

Many in the industry are now treating their buildings and spaces like they are their own company by creating a brand around the asset that helps to differentiate from competition. Developers, investors, and brokers are leveraging technology more than ever to showcase their properties. Commercial and industrial buildings are now building their own websites, social media, their own videos, and marketing, and much more. Apartments and multi-family buildings are too. Plus they’re integrating CRM systems into the day to day operations to close the loop on leads, prospects, and track referral sources.

Some are now adding virtual and augmented reality walk throughs to show off the amenities, highlight key features, and visualize the surrounding community and more as well. Tenants (and potential investors) can get an even deeper feel for what a space can offer without having to physically be present in the space.

Creating a story surrounding a space to develop a certain desirable atmosphere for people matters more than ever. You are no longer just selling square footage as much as you are selling the ability to solve their problems, meet their goals, and help add value to their life, business, or whatever the case may be.

Building a brand that people want to share is a powerful tool. Creating that reputation of being the place to be essentially markets your space for you. This could be through adding more amenities such as a pool, a gym, a lounge, a rooftop patio, an art gallery, anything to foster an ambiance of originality that can be shared with friends and colleagues. People remember what they have not experienced before, giving you an advantage over competitors if you can differentiate in this way.

All of this adds incredible valuable for commercial properties, office buildings, and apartment complexes. If you can create an immersive impression, it can have an effect like the movie “Inception” that lingers longer after they visit the website, do a walk through, view a brochure, or watch a video. That is when you know you nailed it and is what you should aspire to.

What other approaches are you seeing being used to help tell these stories and create these brands?

Real Estate Tech

The State of Technology & Innovation in Real Estate

The integration and adoption of technology into every industry is inevitable, even in industries that are traditionally relatively slower to adopt like real estate. Tech developments are enabling professionals in the space to be able to facilitate easier, faster, efficient, and more secure deals for all parties involved. Below are some of the emerging technology trends that are being integrated into real estate now, and in the coming years, many of which have been accelerated by the outbreak of COVID-19.

Augmented Reality & Virtual Reality

The AR/VR spaces have seen tremendous growth, and it seems with the onset of COVID-19 the demand and urgency to roll out these capabilities has only increased. With the need for limited contact during the pandemic, restricted travel, and work from home trends, it is only natural that AR/VR trends will continue to surface in the real estate industry.

AR/VR technology increases the efficiency of managing tangible spaces and properties. Buyers and investors can view homes, office spaces, apartment complexes, industrial properties, office buildings, etc. without having to physically visit these properties. This saves time and money. The benefits are plentiful and include:

  • Virtual tours to advance remote property viewing,
  • Increased efficiency of property marketing,
  • Web and mobile applications for easy accessibility (even if a user does not have a headset),
  • Detailed investigation of properties that saves time,
  • Potential to remotely cover all stages of the negotiation process,
  • More dynamic and real-time collaboration with architects, developers, GC’s, and brokers,
  • Ability to build out a space, input secured tenants, and decorate a potential property, and
  • Many other use cases and capabilities are being developed daily.

The increasing popularity of real estate mobile apps and websites to search for properties will only be enhanced by AR/VR technology. People are closing deals and investing in properties/land without even physically seeing properties and are saving time in eliminating those properties that they would otherwise waste view in person.

CRM, Automation, & Business Intelligence

CRM programs are still in an early stage of adoption in the real estate industry despite being around for a while, and regardless of having proven their incredible value to companies in every industry. This industry relies on, and has a heavy emphasis on relationships, so the value to having a great system is immense. In addition, the more a firm and its professionals can automate the sales and marketing process to supplement their activities, the more likely they will be to grow.

Further, not just helping with the management of relationships and sales but tracking and referencing data can really set firms apart as well. For example, “Business intelligence derived from big data is already one of the biggest trends in property management. It can empower a real estate application affecting the process of interaction of property owners, agents, and customers in the app. BI provides various tools for the optimization of decision-making. Business analysis algorithms are applied to get intelligent predictions defining the relationships of app users. Then, it is easier to give an answer to the question about what is going to happen. Reviewing internal data and analyzing business processes, BI is increasing your data-driven real estate business. With business intelligence software solutions, you can optimize your operations leveraging and processing all incoming data.”

Artificial Intelligence & Machine Learning

AI and ML have a bit longer of a way to go yet compared to the other trends, but they’re likely a lot close to widespread adoption then you’d think. An article from Forbes, highlighted some of their potential use cases:

“Right now, property search sites rely on simple preferences like location and size to display properties for sale; in the near future, however, AI may enable these sites to recommend properties based on additional preferences, personality traits, and values.

AI will also be able to help predict pricing trends more accurately. This type of technology would look at historical trends in the market for an area, but might also take into account area crime, schools, transportation, and marketplace activity.

It may also make the buying experience faster and easier. Companies are already creating ways to digitize the entire homebuying experience — no more reams of paper to read and sign at closing.”

Crowdfunding & Fund Syndication

Purchasing real estate, especially in the commercial/industrial sector, obviously requires a large amount of capital, which creates high barriers to entry. Syndication through crowdfunding, (along with blockchain mentioned below) allows for part-ownership in properties. Similar to how crowdfunding has become popular for those wanting to invest in start-ups without the traditionally large amounts invested by private investment firms and angel investors, you can now crowdfund to invest in properties too. This easier access enhances the trend towards a “sharing economy” where expenses are distributed, yet relationships flourish, through sharing the tangible things that traditionally single people or businesses would own. This is further evident in the business space through the popularity of coworking spaces.

Blockchain

Blockchain is most often associated with cryptocurrency, but it is reshaping business practices in traditionally non-tech industries. Blockchain does not necessarily change how real estate business is done; however, it serves to mitigate many of the challenges that arise in real estate negotiations, creating a safer and more efficient approach for the industry.

Fraud has existed in every industry that uses paper contracts. Why try to develop fraud detecting software or practices instead of just getting rid of the real problem: paper. So-called smart contracts can link digital property ownership to the blockchain, preventing any altering of material terms once they are encrypted. The documents become impossible to forge as the cryptography keeps them safe.

Although records are impossible to forge, they are not impossible to update. Typically, up-to-date, and relevant property information can be difficult to obtain when dealing with real estate paperwork. Also, it often must be paid for. Blockchain, however, provides all the historical data on properties and relevant updates in real time, preventing the need for any intermediaries to provide and verify relevant information.

Real estate deals involve many different individuals: notaries, bankers, real estate brokers, and others. Blockchain allows the buyer and seller to reduce the time needed from some of these respective individuals for their deals.

Drones

Marketing has become less about specific products/capabilities and more about storytelling, creating an emotional attachment to material things. Creating videos using drones can help tell the story of properties while maintaining a cost-effective marketing budget. Different angles give a better big picture look into what a property can offer.

Furthermore, drones can also assist in estimating the value of a property. Not only can you see surrounding properties, but you can get a better feel of the surrounding community. Drones can be used to spot potential risks or maintenance issues, providing a more thorough evaluation of properties.

Conclusion

This article just scratches the surface here, as there are many other technologies rolling out related to construction best practices, architecture, maintenance, materials, marketing, etc. The industry is ripe for further disruption and optimization which presents incredible opportunity for those that embrace it and make the most of these emerging technologies.

 

Written By: Mike Simmons and Evan Shirreffs.

WIMS Client Spotlight Close Off Market

WIMS Client Spotlight: Close Off Market

Close Off Market, Inc. and its team have been working tirelessly to solve a major problem facing the real estate community: tighter margins caused by slowly moving deals and antiquated business practices. Close Off Market has created a unique technology platform that offers subscription-based access to off market commercial real estate deals in an efficient and user-tailored manner. The platform leverages pre-existing technology (such as e-signature, CRM, ecommerce, etc.) and then adds its own proprietary algorithm on top to bring it all together. The business is built off the hypothesis that further enabling technology to add another layer of efficiency will help streamline the entire sales cycle and will make a tremendous impact on users businesses.

If you’re in the commercial real estate industry, you know how important getting access to the best possible deals at the best possible time can be to help increase the ROI on a potential transaction. Whether you’re a developer, investor, property manager, or otherwise having access to the best information, operating an efficient business, maintaining great relationships, and making timely decisions can make or break your organization.

Close Off Market has completely systematized the process to streamline the entire cycle and present its users with off market deals that are fully customized to their specific desired criteria.

Close Off Market’s co-founders are Clifford Blanquicet, Jr. and his wife Anna Blanquicet. Clifford is an entrepreneur and CEO of Blanq Real Estate, he’s also a commercial real estate broker, investor, and property manager. This problem is something he experiences daily and is extremely familiar with. Finding a way to solve it became a passion project of his that eventually led to the spin off and creation of the new entity.

He wanted a simple, automated, yet functional platform that expedited the commercial real estate acquisition process, while also providing invaluable insight into what his clients needed and wanted in their respective businesses. After searching unsuccessfully for such a platform, he noticed a void, and a potential opportunity. This led him on the path of creating Close Off Market.

After allocating the necessary resources and assembling a team, he and the company recently finished their internal development and testing phases and have now launched the initial beta platform to the public. While there is an extensive product road map in place that will continue to be rolled out in the near future, the existing iteration of the Close Off Market platform is ready for further user testing.

ABOUT CLOSE OFF MARKET

Charlotte-based Close Off Market, Inc. is a real estate tech startup focused on streamlining the process of commercial real estate acquisitions. The company offers a secure, cloud-based technology platform that provides subscription-based access to off market commercial real estate deals in an efficient and user-tailored manner. For more information, please visit: https://www.closeoffmarket.com/.

Pineapple Consulting

WIMS Client Spotlight: Pineapple Consulting

Pineapple Consulting Firm was created with only one goal: to help small businesses succeed. It helps how synergistic that is with WIMS Consulting, as not only is there a client relationship, but it really fits our model of creating partnerships too.

While Pineapple is eager to help however they can, they have a particular specialization centered around analytics and efficiency. Specifically, they are wizards when it comes to Excel, spreadsheets, lead generation, and project management (something we’re really interested in helping businesses with right now at WIMS Consulting too).

Their service offerings include:

  • Data Analytics
    • Inform decisions and strategies for the best results.
    • Data gathering, manipulation, and visualization with expertise in Excel.
  • Financial Analysis
    • Cost benefit analysis, Financial modelling and projections all in customizable Excel tools.
  • Project Management
    • Lead a project from idea development all the way to post-execution monitoring.
  • Lead Generation/Data Scraping
    • Extract leads and data from online and present it in easily manageable files.

They work with a wide variety of industries, but have a niche surrounding professional service firms. Pineapple’s founder has an extensive background in the financial services and wealth management industry. However they also work with startups of all sizes, accounting, banking, insurance, real estate, non-profits, and health care among others.

The company is based in Charlotte, NC but of course is able to work with clients from throughout the country.

Click here to check out their website and let them know that I sent you!

Mobile Insights from Deloitte

A Deloitte perspective entitled Failure to Launch outlines the steps to follow to build mobile applications which employees will want to use. This insight shows the importance of mobile technology in today’s world as well as the attention of consumers and business partners as they shift to the screens of mobile devices. An aspect of mobile applications which is also vital but does not always receive as much attention is the importance of developing applications for internal use.

 

The focus of this Deloitte writeup is to outline some steps to follow to improve the effectiveness and use of enterprise mobile apps for employees use. With many different applications and projects to juggle daily it is becoming harder for companies to unveil and implement internal tools for employees. The key to successfully unveiling an application internally should mirror an external product release and be strategically aligned with the mission of growth for your organization. These steps should serve as a guide to review not only new app development but also a benchmark for all internal processes and the perfect opportunity to take the time to invest time and resources into improving those processes. Internal processes are not the most exciting aspect of running a successful project but are critical to the success of specific projects and the sustained success of an organization.

 

The system below should be a guideline and not a hard set of rules to stick to. Leaders and decisions makers within an organization should take the time to fully analyze multiple data points and conduct informational interviews with members of their teams to collect the relevant facts and information from their industry and company. This wide amount of information will allow the greatest amount of data available to make a well thought out decision while also bringing together stakeholders through the entire process from idea generation to implementation.

 

Seven steps are laid out to build and successfully launch enterprise mobile apps:

  1. Strategy and Value: Have a clear goal behind what you are undergoing which can easily be conveyed and understood to those who are hearing about your idea for the first time.
  2. User input: Gather information beginning with idea generation and continuing through implementation from a broad range of potential end users.
  3. App Development: During the development process have steps in place to provide feedback and convey this to your team.
  4. Distribution: Announce the launch of the app and make it known to all parties who may be interested in finding more about the specific app launch and your company in general.
  5. User Support: After the release keep contact with your team and continue to gather feedback from them. When issues arise provide a way for them to easily find the answers to questions and develop a culture where workers interact and shape the future of products in a proactive environment.
  6. Supporting organization: Reinforce the practices in your organization though best practices and foster a tech and mobile friendly company culture.
  7. Continuous Optimization: Never stop gathering feedback and look to stay ahead of the game to be an industry leader with a robust internal team.

 

These strategies were formulated for enterprise mobile apps but the tips should be used to foster change in creating a workplace culture where design, creativity, and innovation propel your company and projects forward as an industry leader.

 

Source

“7 steps to building mobile apps employees will really use.” Deloitte. https://www2.deloitte.com/us/en/pages/technology/articles/deloitte-digital-mobile-enterprise.html.

WIMS Client Spotlight ARRE Augmented Reality Real Estate

WIMS Client Spotlight: ARRE (Augmented Reality Real Estate)

ARRE (Augmented Reality Real Estate) recently launched a new website (still in development but the landing page is ready to rock and live). Check it out here.

At ARRE our mission is to help you “Close Faster” by helping you “Streamline Deals from Concept to Capacity.” We provide a complete, firm-branded solution, and act as your partner with a relatively quick on-boarding process, to allow you to begin using augmented reality to accelerate the rate at which you convert your commercial real estate asset into revenue.

Have you seen the ARRE 2.0 Launch Preview Video yet? Let your imagination run wild as you see just the tip of the iceberg of what ARRE can do. The immense collaboration possibilities demonstrated by Debra (the Real Estate Developer), Brock (the Broker), Gena (the General Contractor), and Archie (the architect) alone are incredible. Couple that with the ability to walk prospective tenants through your building before a shovel strikes the ground (whether they’re a local firm, or a company based in Europe, China,, or anywhere else in the world) and you’ll start to see how we’re really onto something that just might disrupt the Commercial Real Estate industry for the better.

ARRE is hardware agnostic, meaning we work with just about any device our clients are using. While we prefer the HoloLens (and soon to launch HoloLens 2), Magic Leap, or the HP Mixed Reality Headset, we also understand that some aren’t quite ready to fully dive into the world of augmented reality and virtual reality just yet. Therefore, we also deploy our tech on web based platforms, as well as the phones/tablets such as the iPhone/iPad.

ARRE includes the hardware, software, setup, support, storage, and ongoing rendering services you need to start using AR to accelerate sales and development within 48 hours from signing up.

Whether you’re a commercial/industrial/mixed use real estate broker, developer, architect, general contractor, engineer, or otherwise let us show you what we can do to help bring you and your company into the future. Visit https://www.augmentedrealityre.com/ or send an email to mike@eolianvr.com to schedule a demo.

Eolian is Solving Augmented Reality & Virtual Reality’s Greatest Barriers to Mass Adoption

There has been significant traction and growth in the augmented reality and virtual reality industry over the past few years, that’s undeniable and obvious. However, neither has yet to make that inevitable quantum leap to mass adoption by individuals and enterprises. At Eolian, we believe that augmented reality, virtual reality, and mixed reality, are the next wave of computing, and will have an impact that far exceeds even that of the mobile one that we’re currently in. Some of the challenges that have been holding the industry back from that type of breakthrough are being overcome rapidly and as a company we are at the forefront of leading the charge.

VR Applications from the User Perspective

Three of the most common barriers to entry that cause hesitation with VR adoption from a user perspective are:

  1. The uneasiness/motion sickness that can occur from too much “teleportation.”
  2. The inaccurate destination area while teleporting with the current controller method is also a little cumbersome and frustrating at times when it sends you somewhere that you weren’t looking to go.
  3. The controllers themselves can be a burden as well, not to mention having your actual hands mimic real-life movements in a realistic fashion is what you’re training someone to do via the educational use-case.

To fix these issues we partnered with a company called Leap Motion which developed a hand tracking sensor that eliminates these issues and allows you to more seamlessly embrace the VR world.

The Constant Evolution of Hardware

A lot of businesses don’t want to invest a significant amount of resources into a project if by the time it’s completed there is already another better piece of hardware coming out. This could render a project obsolete, or require significant and expensive updates late in the game to make sure the application is compatible. In some cases, companies simply refrain from even trying to build something altogether rather than make that type of mistake. They’d rather wait it out to see which piece of hardware “wins” before diving in. That could be a big mistake if/when their competitors get a head start.

Even a six-month to one-year long software development project could experience multiple hardware changes, so agility and adaptability are crucial. This shouldn’t be seen or approached as a burden, but rather an opportunity. A great Augmented Reality/Virtual Reality company shouldn’t need to react or be caught off guard either, they should anticipate these changes and plan accordingly. Build with the next version in mind at all times, without breaking what was built for the previous hardware in case delays in that next thing happen (which is also just as inevitable).

We’re already able to create applications that can sync with multiple pieces of hardware, and even from various manufacturers too. While we have our preferences, there’s no room for romanticism in this business. You don’t have time to wait to see what users adopt and then start building for that. By the time you do they’re likely on to the next thing.

Supply Chain Disruption

When working with cutting-edge technologies supply chain issues can arise leading to unpredictability and volatility. We’ve already experienced them too many times, so we now work with various forms of hardware in conjunction to mitigate these macro level issues that can arise while implementing an Augmented Reality/Virtual Reality initiative at the enterprise level. It won’t always be perfect (even Apple must outsource some of their parts to Samsung after all) so planning ahead to make sure you have all the right components is crucial.

Would Companies Really Use AR/VR to Train Their Employees?!

Yes. They would, do, and will continue to do so even more so. One of the most widely used, and highest revenue grossing VR application’s right now is “Job Simulator.” Think about that for a second, kids and adults are going out of their way to pay for a game that simulates what it’s like to have a job rather than getting an actual job and getting paid to do it. Quite the contradiction, no?

Not only are they using this application, but it’s now the “most popular VR title to date” after surpassing $3 million in sales. So anyone that says, “but our employees would never want to receive virtual reality training…” you may want to re-evaluate your stance on the matter.

 

The Augmented Reality and Virtual Reality industry is still in the wild, wild, west phase but the opportunities and use-case applications are astounding. You may have dismissed it altogether after trying one silly headset and phone application, but we’d urge you to give it another look and keep an open mind as that’s not what Augmented Reality  and Virtual Reality are truly meant to be. But don’t just take my word for it, soon enough this technology will have infiltrated just about every aspect of your life as it is so don’t miss the opportunity to be an early adopter.