THE WIMS GUIDE PIVOT

The WIMS Guide Pivot

I originally launched my blog, The WIMS Guide a little over a year now, and have been writing sporadically ever since. I mostly receive positive feedback with each post, which is nice, but to be brutally honest with myself it wasn’t going anywhere. And to keep doing it in that perpetually half-assed manner is just not in my nature. So I made it a point to redo the blog in order to breathe new life into and to tweak the approach as well. Here’s a brief overview of the concept, let me know what you think and perhaps even go one step further – and actually subscribe.

Now I read a ton daily, not just books but lots of blogs and how-to articles like “The Top X Things to Improve Your Y” type stuff. A lot of them are just subtly trying to sell you stuff, and usually they’re written by some intern but placed under the by-line of a famous entrepreneur or a partner at a large firm who most likely didn’t even read it before posting (I know this because I used to and still write for some).

I’m not just trying to bash Inc., Entrepreneur, Huffington Post, Business Insider, Elite Daily, etc. of the world as a lot of their content is quality. However so much of what’s out there is the same. Its lessons learned, tips to keep in mind, success stories from people who have already made it. At times I love reading them of course, but other times I’d prefer a different approach and angle.

So, rather than focus solely on the destination, I want to create content that focuses more on the journey. I want stories, insights, and life hacks from the people who are still in the trenches, scratching and clawing their way to success but haven’t quite made it yet. I want to read the words of the hungry hustlers and learn what they’re doing on a daily basis to achieve their goals.

We live in a world today that anyone can realistically become a pseudo-celebrity. With the compounding nature of our social networks, any one of you can create a massive following and loyal audience. I want The WIMS Guide to help enable that, not by only writing content myself, but with A LOT of help from my friends.

I’ve enlisted the help from members of my network, spanning across an extremely diverse range of backgrounds and expertise. The content will be primarily geared towards entrepreneurship and ways to enhance the daily grind in the lives of young professionals but with an occasional curve ball thrown in there to keep you on your toes.

We’re going to have entrepreneurs, consultants, health care professionals, bloggers, MBA students, lawyers, bankers, accountants, real estate brokers, investors, and on and on. The main goal is to provide an outlet to empower and raise each other up rather than focusing so much on celebrity entrepreneurs that we don’t even know.

If you have a compelling story you’d like to share, or know someone that does please send an email to mike@wimsguide.com with an overview of the concept. If you’re not a writer but want to share your thoughts on the concept, I’d love to hear that too.

Finally, to end with a shameless plug: please make sure to subscribe and share!

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