Tag Archives: Business Development

SMALL BUSINESS WEEK 2018

WIMS Celebrates National Small Business Week 2018!

In honor of Small Business Week I’ve put together a collection of resources, information, articles, etc. for you to check out whether you’re currently an entrepreneur, if you’re considering becoming one, or if you simply want to support your local crazy roller coaster rider like myself. Also, to celebrate WIMS Consulting is offering a 20% on all services/projects for other small business owners. Just reach out and mention it during your consultation!

What is SBW?

From April 29th to May 5th, 2018, it’s National Small Business Week where the SBA (Small Business Association) recognizes outstanding entrepreneurs and small business owners from all across the 50 states and U.S. territories.

About: “Every year since 1963, the President of the United States has issued a proclamation announcing National Small Business Week, which recognizes the critical contributions of America’s entrepreneurs and small business owners.

More than half of Americans either own or work for a small business, and they create about two out of every three new jobs in the U.S. each year.

As part of National Small Business Week, the U.S. Small Business Administration takes the opportunity to highlight the impact of outstanding entrepreneurs, small business owners, and others from all 50 states and U.S. territories. Every day, they’re working to grow small businesses, create 21st century jobs, drive innovation, and increase America’s global competitiveness.”

 

For North Carolina Companies:

Charlotte Business Resources – it’s Small Business MONTH for the CBR and the city of Charlotte (thanks Mayor Vi Lyles)! Check out everything going on. They’re using #31DaysofBiz too if you want to follow along.

Check out NC IDEA, they’re expanding the long-standing NC IDEA SEED grant program by introducing a Micro-Grant Pilot Program to award micro-grants to deserving companies not yet positioned for their traditional $50K seed grants. “The NC IDEA SEED Micro-Grant Pilot Program will award project-based, micro-grants in the amount of $1K – $10K to young companies looking to validate and advance their idea; or if further along, validate scalability where a small amount of funding would make a significant impact. Grant recipients will also receive mentorship and assistance from NC IDEA, as well as access to its wide network of advisors, partners and investors.”

 

Other SBW2018 Resources Worth Checking Out:

Entrepreneur Magazine SBW2018 HQ

Amazon Business Small Business Week Page

They also created: The Small Business Office Playbook is a resource endorsed by the U.S. Chamber of Commerce as part of its commitment to continually support small businesses’ needs and growth opportunities.

Vista Print 33% off entire site with code SMALLBIZ

Goldman Sachs 10,000 Small Businesses Program

Top TedTalks for when you want to start a business.

Consider These 9 New Ideas For Small Business Week PR (Forbes)

Why National Small Business Week Matters Now More Than Ever (Business.com)

Small Business Week 2018: Need money to get started? We’ve got you. (USA Today)

43 Reasons You Should Support Small And Independent Businesses (Forbes)

Santa Tierra Mezcal

WIMS Client Spotlight: Santa Tierra Mezcal

Santa Tierra Mezcal is officially making its debut to sunny South Florida in Q2 2018! After dominating the ultra-competitive Mexican market and emerging as one of the best premium mezcales on the market, it was certainly time to expand to the U.S. The U.S. operation will be based in Miami, FL which will serve as the jump off point of the U.S. takeover.

The popularity of mezcal has exploded recently and the formally mysterious libation is now experiencing it’s time in the sun. Whether sipped on neat, on the rocks, or mixed into a tasty craft cocktail, mezcal always provides a full-on experience.

We’re excited to bring Santa Tierra Mezcal here for the people of South Florida to enjoy followed by several other key markets shortly thereafter. If you’re interested in carrying our brand in your restaurant, bar, club, or hotel, please let us know!

The Story of Santa Tierra Mezcal

Santa Tierra is a 100% Mexican company made by friends and now partners who decided to move forward in the fascinating world of mezcal. They now take this venture very seriously and focus on one sole objective; to make Santa Tierra the best mezcal ever produced, not just because of the flavor, but also for the dedication to premium quality.

Every bottle is made by hand in Oaxaca, Mexico. They chose the location of Sola de Vega in Oaxaca, because it was there where they found the best agave plants to produce their mezcal due to the nutrient-rich soil. Sola de Vega is also home to the masters of the handmade mezcal production, the “mezcaleros.”

Santa Tierra is manufactured from four different species of agave plant; el espadín (angustifolia), the arroqueño (americana var americana), coyote (americana oaxacensis) and Tobalá (potatorum succ), all of which are wild in the heart of the Sola de Vega. The agave grow for a period of 6 to 20 years depending on the variety. Santa Tierra utilizes the waters of local natural flowing rivers to help enrich their magueyes before being cut to provide a smooth and distinct agave flavor unique to the mezcal of Santa Tierra. They have an organic certification, so there are no fillers, added sugars, or worms, their mezcal is pure and ultra-smooth.

Charlotte

Doing a Charlotte Deep Dive this February

While I’m fortunate that my business often takes me all over the country, every now and then it’s crucial to do a deep dive into my own HQ city, Charlotte, NC. I’ve made a lot of progress with growing my network here, but it’s still far from where I want and need it to be. And I don’t have nearly the client base that I’d like here yet either, and building it is one of my primary objectives for 2018.

Over the next couple weeks (while simultaneously continuing to run the business) I’m going to be back on the local networking grind with a vengeance. Below is the scheduled itinerary with links if you’re interested in joining me. Also, if there’s any events/organizations I’m missing please let me know!

February 7th; 6:00 pm – StartupGrindCLT

February 8th; 7:30 am – Bisnow’s 8th Annual Charlotte State of the Market (Commercial Real Estate)

February 9th; 8:30 am – Monthly BIG Ideas Exchange: Big Data (BIG – Business Innovation Growth)

February 14th; 8:00 am – PitchBreakfast

February 14th; 11:30am – Charlotte Chamber YP’s (CCYPs) Non-Profit Luncheon (Volunteer Matchmaker)

February 16th; 12:00 pm – Skookum TechTalks: Blockchain Technology: Uses Beyond Bitcoin and Cryptocurrency

February 22nd; 4:00 pm – NextGen Charlotte Business Journal – 2018 Money Management

If you’re in Charlotte, and planning to attend one of these, I hope to see you and to get to know you and your business better!

Entrepreneurs Zoho CRM

Entrepreneurs! Are You Aware of the Latest Offerings from Zoho CRM?

Forget what you think you know about CRM programs. It’s time for you to rethink the entire idea that you’ve been holding onto for years now. You know, that they’re too expensive, too complicated, and not useful enough to justify tackling those challenges. It’s just not true anymore. I understand why you think that way, but until you’ve seen the latest software package that Zoho CRM has been rolling out it’s simply misguided. Allow me to enlighten you a bit.

While I remain a raving Salesforce fan, I’m not going to suggest you take on a CRM program of that magnitude (unless your enterprise fits a certain set of criteria). I still love HubSpot as well but will save that for another post. Right now, I’m here to inform you about the crazy new suite from Zoho that you must at least take a few minutes to check out. If you’re a solo entrepreneur/freelancer, or you have all the way up to 25 employees it will help revolutionize and scale your business like crazy.

Now I was already geeking out a couple months ago when they launched Zoho One. But then they went ahead and added too more applications the other day which literally blew my mind. Zoho Flow “automates business workflows by connecting your apps. You can build smart integrations to break the information silos in your business.” This works for both internal Zoho apps and external ones as well, think Zapier or IFTTT. The other is Zoho PageSense, which is “the Complete A/B Testing and Website Optimization Software. Get ready to increase website conversions and skyrocket your revenue.”

Now, for transparency purposes I must inform you that a large part of my business is built around assisting companies of all sizes and industries to build and implement CRM programs like these. BUT, I legitimately use this one for my own business. It not only has helped me to get better organized with project management and more efficient and streamlined from an operations perspective but leveraging it has tangibly helped me to grow the revenue of my business significantly as well. I’m all about automating as much as possible and these new features allow you to do just that.

If you want to explore what incorporating a CRM program would look like for your business, reach out to me and I’d be thrilled to assist. Whether it’s Zoho or one of the many other incredible programs out there, we can certainly get you on the right track to implementing it correctly to start demonstrating ROI asap.

Before moving forward, to get a better idea of what all they have to offer, take a look at how they articulate it:

Zoho One is a revolutionary all-in-one suite to run your entire business—an unprecedented 35+ integrated applications on one account, with complete administrative control—for a price that will change the way you think about buying software.

Zoho One includes applications with complementary mobile apps so you can run your entire business on one suite. This is the real deal here: You’re getting full-featured, enterprise editions of the entire Zoho suite. That means being able to reach customers, grow sales, balance your books, and work in productive and collaborative ways from any device—all with a single login and password.

Zoho One connects your sales, marketing, customer support, accounting, and more, while also giving you contextual integrations to communicate and collaborate with colleagues, customers, and vendors. With an integrated suite like Zoho One, you’ll always have the right information in the right places, empowering your employees to do great work. Traditionally, this has required an astronomical IT budget and an army of consultants to force everything together. Zoho One makes all that cost and complexity a thing of the past.

Zoho One is enhanced by Zoho’s growing developer ecosystem, marketplace extensions, and global partner network. We’ve made Zoho One extendable so our technology partners can customize our applications to meet your unique needs, across a broad set of industries. These custom apps and extensions of our already powerful applications are made available to you through our Marketplace. Meanwhile, our 1,000+ implementation and training partners are available to help you locally as needs arise.

2018 Call to Action

Happy New Year! I’ll save you the “new year new me/new year new you” talk (even though I’m always a sucker for self-improvement) and get straight to the point. You already know this is going to be your best year yet or you wouldn’t be reading this. And you KNOW it’s going to be my best year yet too. Now for the important part, HOW are we going to do that? This is OUR call to action!

Now I’m not some business guru, I’m still closer to the beginning of my come up, building the foundation of my future empire just like most of you. But I often have people reach out to me beginning with something along the lines of, “I’ve been meaning to reach out to you.” Or “I’ve been following/keeping tabs on you for months now and planning to hit you up.”

The reasons and motivations usually vary, it could be about entrepreneurship, marketing, CRMaugmented reality, blockchain/cryptocurrency, etc. My point in all this is to explicitly say, THIS is your invitation to reach out to me. Don’t wait another 3 months until your life gets less complicated (it won’t) or less busy (it won’t) before doing it. Now is as good a time as any.

It’s obvious we’re all ambitious people grinding our asses off to continue building our businesses and to add more value to our clients and prospects. If there’s a way we can help each other to do just that it’s very much worth at least a conversation.

Further, even if you’re not ready just yet, there’s a good chance I’ll be reaching out to you soon regardless. I will always make sure there’s something valuable tied to it though. But in 2018 I truly want to connect people in a way that helps them grow their businesses and networks. People ask me to make introductions/referrals to professionals in my network often. If it’s a connection that doesn’t make sense to you, you are more than welcome to say no thanks (or ignore it like some do). But keep in mind that on the flip side I’d probably make the intro for you too.

When the dust settles this time next year we’ll all have just got done celebrating the best year of our professional lives and strategizing on how to make 2019 even better. As my boy Tony Robbins says, “If you want to take the island, burn the boats!” I’m ALL IN on 2018 and I know you are too, so let’s get to work already and make it happen!

P.S. I’m always looking for new clients, investors, partners/collaborators, etc. so if there’s someone you think it would make sense for me to talk to please don’t hesitate to answer the call to action!

CRM Revisited (Again): It Should be Your #1 2018 Priority

I’ve been harping on the importance of CRM programs for about a decade now (here’s the last time), yet it still hasn’t caught on the way it should. This is the year that changes. Like with most technology, competition, economies of scale, and innovation have driven costs down significantly. Not only are they cheaper, but the functionality and value has simultaneously increased dramatically. Now, you can even get basic versions of a CRM program for free. It’s why acquiring and implementing a CRM program is my #1 recommendation for every business, regardless of industry or target market, if you’re looking to increase revenue.

Whether you work for a large and complex company, or if you’re an independent freelancer, or if you’re a sales mercenary who is compensated by getting to “eat what you kill,” there is a CRM program out there for you. Regardless of your budget (or lack thereof), you can customize the level of sophistication of your CRM program, as they all have various subscription levels. Further, there was recently an absolutely game changing announcement from one of my CRM platform preferences (and the one I personally use for my business).

Zoho One – An Operating System for Business

“Zoho One is a broad and cohesive set of applications that work collectively to run an entire business on the cloud. It includes more than 35 web applications and an equal number of mobile apps—under a single sign-on, with centralized administration and provisioning—making it a true operating system for any business. While each application punches above its weight against the competition, collectively they deliver a knockout punch.

With Zoho One, we’ve put together all the applications a company needs to acquire and serve its customers (marketing, sales, and support apps); run its operations (finance, recruiting, and HR apps); and provide all the tools for its employees to work collaboratively and get their work done (office suite, mail, personal productivity, and collaboration apps). Almost any company has these same needs. With Creator, our drag-and-drop app builder, customers can even build custom apps for unique business needs—like logistics scheduling—and put them under the same umbrella that forms the single operating system for their business.

Zoho One is available at $30 a month—or just about a dollar a day, per employee. ($35 if you pay on a month-to-month basis).”

While WIMS, Inc. is platform agnostic (we work with all of them, including Salesforce, HubSpot, Microsoft Dynamics, and Insightly among others) it’s getting more difficult not to refer my clients and prospects straight to Zoho right now. There are of course exceptions, but they’ve built something special, particularly for entrepreneurs and small businesses.

Now, back to the more general CRM theme.

They all integrate with your email provider of choice, along with most social media channels, so tracking communications is easy (and automated). There are an incredible number of third-party add-ons you can incorporate depending on how robust your operations processes are to add additional functionality too.

Most importantly however, is that the ROI (return on investment) will more than make up for the expense.

CRMs help you automate your sales process. The more automated your sales cycle and follow up efforts can be, the greater volume of deals your business will be able to close. Further, the more accurate data you have about your sales cycle, the more deeply you can analyze it to gain insight that will not only help increase revenue, but ultimately help you improve:

  • Close rates,
  • Customer service and retention,
  • Length of sales cycle, and
  • Forecasting efforts and projections.

While implementing a CRM program can be a significant commitment initially, if you do it right, the benefit to your business is invaluable. With just over two months left in 2017, now is the perfect time to start planning and conduct your due diligence to start 2018 with yet another New Year’s resolution.

We’re here to help if you need it!

It’s Q4: Finish Like a Savage & Prepare for 2018 Domination!

There’s something about Q4 that is always exhilarating to me. Knowing that “the game” is coming to an end, each and every play is more significant, there’s less margin for error. Perform well during this time and you can make up for a lot of previous mistakes and setbacks along the way. Let up or fumble the ball, and you can destroy all the momentum you made thus far. No pressure, right?

All of this is going on while simultaneously a new game is going to begin soon thereafter. Endings are always thrilling, but so are new beginnings after all.

Despite the hectic grind I’ve been on lately, I made sure to take a little time to write up a quick “Q4 Manifesto” which is mostly for myself, but then I decided to add a few extra tips for others too, primarily applicable to your business or professional life.

  • Don’t wait for January 1st to start your New Year’s Resolutions, now’s as good a time as any. It’s a misguided practice that usually doesn’t end well anyway. You don’t need an arbitrary start date to work on self-improvement, that should be a daily practice as it is.
  • Get AGGRESSIVE – Close out ALL of those pending dream deals that have been lingering. Do much more outreach and lead generation. Don’t dwell on whether you’re annoying people or assume that they already have an expert helping them that does what you do.
  • Debrief/Reflect on the past year. What worked, what didn’t, what do you need to improve upon? Lay it all out objectively and identify opportunities to get better.
  • Strategize for 2018 now. Spend an appropriate amount of time writing out goals, sketching out project plans, be thoughtful and deliberate. But once that’s completed, start working on implementing that strategy ASAP.
  • Don’t eat and drink everything in sight just because it’s the holidays. Maintain (or in some cases start) your workout routine consistently and only indulge occasionally.
  • Enjoy time with my family and friends and BE PRESENT. Don’t spend that precious time distracted with your head in the clouds and worrying about things that are out of your control.

A few specifically for you:

  • Get and implement a CRM already! Seriously, how many times do I have to say it? If you need to spend some time asking a few questions on how to get started, reach out to me, that part is, and always will be, on the house.
  • Start a blog, a podcast, video/webinar series, whatever. Leverage content marketing to develop and enhance your brand and get your business’ name out there.
  • Finally start that business you’ve been day dreaming about for years now.
  • Or at least start working on that side hustle you’ve been planning.
  • Identify an organization you’re interested in and get involved in the community. This could be philanthropic or civic, doesn’t matter as much as simply taking action and giving back.

I’m sure there are plenty others I’m forgetting. And I will likely revisit this some more over the next few months to continue tweaking it.

What are some of your Q4 goals? What about your 2018 goals? How can I help you achieve them? Please let me know, would love to hear from you!

The Most Epic Entrepreneur Resource Guide of All Time

As the title says, I’ve set out to build “The Most Epic Entrepreneur Resource Guide of All Time.” I’ve seen and read most of them throughout the past five years plus while researching all things related to being an entrepreneur, and while there are plenty of good, even great, ones I’m working on building a better one.

The amount of time I’ve spent doing research is incredible, so hopefully I can save you a little time while on your own journey. Being an entrepreneur is hard enough as it is, so if I can make it a little easier for you I can’t ask for much more than that.

First, a disclosure, please pardon our dust while this remains under construction. But as the great Reid Hoffman says:

“If You’re Not Embarrassed By The First Version Of Your Product, You’ve Launched Too Late.”

Updates will be coming fast and furiously throughout September, with function being prioritized over form (for now). That of course is in development as well.

Everything will be broken down into sections based on specific topics related to your business, along with location specific pages for the cities that WIMS Consulting operates in for now (Charlotte, Miami, New York, San Diego/LA to start). There will be an index to help assist with where everything is located as well.

To give you an idea, so far the following pages are live despite not being complete yet.

Topics in the pipeline include (among many others):

  • Startup/New Business
  • Business Development, Lead Generation, Sales
  • Creative
  • Software/Platforms
  • Training/Education
  • Legal

In the mean time, make sure to bookmark this page and check back often.

Also, if there are topics/resources/service providers/vendors missing that you’d like me to add, please let me know!

WIMS Client Spotlight: Custom Consortium

Custom Consortium is an e-commerce, and soon brick-and-mortar retail company as well, operating out of New York and Los Angeles. The company curates the world’s finest bespoke and customizable fashion brands so that individuals can discover and design them to create their own style. Their tagline is “Empower Your Individuality Through Our World of Customization.”

It works like this. You can discover products in their growing collection of brands. Next you design your favorite fashion items to express your individual tastes and needs. Then your products are custom-made and shipped to your door.

Their current brands include:

  • Saintly – Fully customizable, highly functional, and gorgeous leather weekenders and fine goods handmade in the heart of New York City.
  • Impish Lee – A sister-owned, NY-made lingerie brand that enables women to design their own intimate and lounge apparel online.
  • Awl & Sundry – Handcrafted custom shoes.
  • Black Lapel Custom Clothiers – Flawlessly fitting suits, shirts and blazers crafted individually to perfection.
  • Martenero – Customized mechanical watches.

They’ve recently partnered with Share a Sale to launch one of the highest commission affiliate programs in the fashion space. Plus, they also created an innovative twist via their Custom Style Ambassador program which allows you to create design collaborations with their customizable brands to generate a long-term revenue stream from them. They are looking to partner with influencers to help spread the word.

Take a look at the site and let us know what you think, we’d appreciate the feedback! If you see something you like, use promo code “DesignMyOwnStyle” to take 10% off your first order.