Category Archives: The WIMS Guide

WIMS Client Spotlight: ClearVision Carolina Real Estate

Using 45+ collective years of experience in real estate, ClearVision Carolina seamlessly guides clients through commercial property purchases and sales. Their specialty is representing an asset to its highest and best use, creating the BEST sale for their clients. Their specialty is infill development opportunities in urban areas of Charlotte, NC. Because they understand the land development process, their success has grown in representing property owners, and Clearvision Carolina Real Estate has grown as quickly as Charlotte.

Commercial property is a science, but they make it easy. They believe that their skills as brokers will create better deals for clients, because their knowledge and active marketing finds the best deal possible for clients when they buy or sell. They work the territory, use their skills, and produce results for clients above and beyond expectations.

Over the years, they have helped clients understand their property, the Charlotte NC market, how buyers think, how sellers think, and how to create value for buyers and sellers using the brokerage services they offer.

Clearvision has been a member of the Charlotte Region Commercial Board of Realtors since 2016, as well as CANOPY MLS Realtor association of Charlotte. They enjoy a business relationship with all other NC REALTORS, and they cooperate with all buyers who may be represented by their Realtor.

They are proud of their Charlotte, NC home and heritage. To inquire about their current properties or to list a property, visit https://www.clearvisioncarolina.com/.

WIMS Client Spotlight Blanca

WIMS Client Spotlight: Blanca Commercial Real Estate

Blanca CRE is Florida’s leading independently owned commercial real estate services firm, known for customizing solutions that drive success for their clients while giving back generously to the community and industry they serve.

They deliver outstanding results for their clients by leveraging their superior market intelligence, data-driven research, carefully customized strategies, and excellence in service. Their differentiators –including a client-first approach and passion –have attributed to their phenomenal growth and continued success on behalf of their clients. When you look at their client list, it’s filled with some of the most elite companies operating in South Florida as well.

They are a full service firm that offers a complete spectrum of brokerage and advisory services related to landlord representation, tenant representation, property acquisition and disposition, and property management.

For more details on their service offerings you can click below:

They are a women owned business distinguished by the WBENC Certification, they are proud to be a woman-owned business that maximizes opportunities, builds innovative solutions, and drives results for their clients.

The market reports they regularly publish are second to none and offer a ton of insight surrounding the South Florida market. They also have an office planning tool that is helpful.

WIMS Client Spotlight: Elevate Lifestyle

Elevate Lifestyle recently launched a new website and platform highlighting Charlotte’s popping spots of old and new, upcoming events, and entertainment news. They are committed to helping reinvigorate the hospitality industry and bring the Charlotte area back to life in 2021 and beyond!

Elevate Lifestyle is the leading source in Charlotte for entertainment and lifestyle information and is a proven way to reach a highly desirable demographic. These savvy consumers are brand literate, known for choosing quality merchandise, and are heavy spenders in fashion, lifestyle products, entertainment, and nightlife. This valuable demographic can help brands both invent and re-invent themselves.

Elevate Lifestyle targets the upwardly social, active, and affluent professionals who possess the means for comfort and luxury. Elevate Lifestyle readers are trendsetters between the ages of 25 and 44, who stay on top of the latest information on culture, dining, entertainment, fashion, fitness, lifestyle, and nightlife. They attend the city’s hottest social and sporting events. Elevate Lifestyle readers are the ones to impress.

Some features of Elevate Lifestyle include the “Best of the City” winners, the Top 30 Under 30 Future Leaders of Charlotte, and city guides that dissect areas of Charlotte.

Visit their website at https://elevatelifestyle.com/ to see all Charlotte has to offer and to inquire about possible advertisement, events, and sponsorships.

WIMS Client Spotlight: Stephanie Higgins Fit

Stephanie Higgins Fit provides professional, certified fitness and nutrition programs designed to help you reach and maintain your health and fitness goals. There is no one size fits all dietary approach. That’s why she is here to give you the plan that’s meant for you. She will help you set your goals up for success!

Stephanie Higgins Fit has customized plans for all women and even has specific plans designed for pregnant women ranging from the prenatal to postpartum stages. She offers Premier, Platinum, Prenatal, and Postpartum plans that are sure to get you on the right track physically and mentally. She is based out of South Carolina but has the ability to work with you virtually no matter where you are located!

Check out her website at https://www.stephaniehigginsfit.com/ to see how you can get on track to becoming your best self.

WIMS Client Spotlight: Greater Charlotte Hospitality and Tourism Alliance

The Greater Charlotte Hospitality & Tourism Alliance (HTA) has been the premier voice of our region’s hospitality & tourism industry since it was established by the leaders of the industry in 1994. Over the years, the HTA’s leadership has been vital in efforts that have made our region a premier destination.

They are proud to have been a major part of developing the Charlotte Convention Center, Spectrum Arena, the NASCAR Hall of Fame, $200 million Arts & Cultural Complex, the Carolinas Aviation Museum, the Charlotte Knights Baseball Stadium, the development of the $42M Matthews Regional Sportsplex, the renovation of Mecklenburg County’s Aquatic Center, the Carolina Panthers’ (Bank of America) stadium upgrade, the planned $35 million renovation of Memorial Stadium and many other initiatives which have made the Charlotte region a great travel, event, and convention destination.

Looking ahead, the HTA will be assisting with bringing the 2022 NFL Draft, 2023 ACC Basketball Tournament, 2024 Democratic National Convention, 2024-2030 CIAA Tournament, 2025 PGA Championship, and 2026 Super Bowl to Charlotte.

The top priorities of the HTA are to help members grow their business, encourage tourism and economic development projects, and support community and region-wide initiatives. With the goal of creating the best informational and networking events in the Charlotte area, HTA’s relationship building meetings and events have annually included:

  • Quarterly General Meetings
  • HTA’s Annual Dinner & Gala Event
  • HTA’s Annual Business Showcase
  • Annual Candidate’s Reception
  • Spring, Summer, and Autumn Golf Tournaments

The HTA is proud to have served a large variety of businesses in the Charlotte area for more than two decades, proud of their vast accomplishments, and honored to have the most active members as indicated by their remarkably well attended and successful events. Their members’ active involvement is a reward for the work done on their behalf and a testament to the value of an HTA membership.

If you are interested in joining a business development organization whose mission is to “help its members grow their business,” check out their newly designed website by visiting www.charlottehta.com or call the HTA office directly at (704) 331-0079.

WIMS Client Spotlight: The Agape Network

The Agape Network is a non-profit, non-denominational faith-based 501(c)(3) organization. It specializes in a comprehensive, integrated healthcare system that addresses the multifaceted health issues experienced by individuals and families today.

The Agape Network’s mission is to “Restore individuals and families to psychological, social, physical, and spiritual health.” Recognizing that every person was made by a loving Creator who intends for their life to be full and purposeful, The Agape Network offers integrated comprehensive quality care services rooted in compassion, hope and faith, with a belief that, by the grace of God, every individual can reach their full potential.

Located in Miami-Dade County, The Agape Network’s facilities include a six-acre community health center with residential inpatient and outpatient services located in Allapattah, an eight-acre campus located on Old Cutler Road, and various on-site locations across the county.

The Agape Network provides holistic, value-based quality care through a patient-centered medical home for a total wellness approach, incorporating treatment modalities that heal the body, mind, and spirit.  With highly experienced care teams of more than 150 staff members, including physicians, board certified addiction specialists (child and adult), psychiatrists, therapists, licensed clinical social workers, care managers, chaplains, intake team, advanced nurse practitioners, benefits eligibility determination specialists, registered dieticians and peer specialists, they are uniquely qualified to serve people with complex behavioral and physical healthcare needs.

Utilizing a treatment approach that addresses the whole person, they integrate behavioral health services, primary care services, and manage transitions of care across a broad range of healthcare continuums, hospitals, criminal justice systems, and community-based systems of care. Since 2008, they have followed the patient-centered medical health home model that coordinates care of individuals’ overall wellness using a team-based clinical model that includes clients, providers, and family members in-home on-site.

Visit www.theagapenetwork.org/ to learn more about how The Agape Network can assist you or a loved one.

WIMS Client Spotlight: Commercial Carolina

Commercial Carolina brings wisdom, creativity, and innovation to the process of commercial real estate brokerage, investment, and development. Their goal is to offer a solution to your needs while exceeding expectations and deepening your relationship. They strive to achieve the best possible outcome in all endeavors and expect to be judged upon their results. Their firm utilizes up-to-the-minute technology including analytics software, wireless on-the-go connectivity, and client informatics and data mining from providers including Costar, Loopnet, and regional/local commercial listing services.

Services include:

  • Real Estate Development
  • Capital Investments
  • Tenant Brokerage

President Robert Settle has more than 30 years of experience in commercial real estate brokerage, investment, development, and financing. His expertise includes commercial property in the Eastern U.S. with over $200,000,000 + in closed transactions.

​As Commercial Carolina enjoys the advantages of technology, they know their success is truly grounded in “old-fashioned”, traditional values and methods. By providing the highest level of integrity and ethics in all matters, they will deepen their relationships and the value of their services with clientele.

Simply put, they will not be out-worked or out-thought by their competitors or out-of-sight when you need them. Check out their website https://www.commercialcarolina.net/ for more in-depth information on what they can do for you!

WIMS Client Spotlight: TRUROOF

At TRUROOF, they are trusted because they work in responsible ways to fulfill what they understand to be each customer’s desire for their home or business. TRUSTED, RESPONSIBLE AND UNDERSTANDING are more than words, they are standards that TRUROOF demonstrates every day.

  • They are trusted because they provide the professional, visual, and technical evidence necessary for you to understand your roof’s condition and the process that makes it possible to obtain a new roof through the insurance restoration process.
  • They are responsible for your entire roof replacement from start to finish. Their team of professionals shoulders the burden of identifying your roof’s condition, working with your insurance company to get you the roof you deserve, installing your new roof and providing the warranty that will protect you for years to come.
  • They understand what you want because they listen. This is not a simple transaction. It is a relationship that gives them the opportunity to serve you with their professional 5-star service to provide value and protection for your home or business.

They begin with the initial 100% complimentary no obligation roof inspection and property damage assessment, bringing your roof down to you with inspection photos and video, filing the claim together, meeting with insurance adjuster to ensure you receive everything you deserve, shouldering the burden and taking full responsibility for the insurance claims process, reviewing and choosing your specific roofing products and color, and fulfilling the most important stage of the process…the installation of your new roof.

They do not believe in pressure or sales tactics. They practice what they communicate…the details matter. Being proactive to protect your investment with a 100% no obligation roof inspection allows them the opportunity to serve you and your family with the details that matter for you.

To set up a roof inspection or property damage assessment, visit their website at https://www.truroof.com/ or give them a call at +1 803.TRU.ROOF.

The Real Estate Branding Revolution - Creating an Immersive Experience WIMS Consulting

The Real Estate Branding Revolution – Creating an Immersive Experience

We have seen the benefits of storytelling and branding as a marketing tool to create an experience for companies and people in almost every industry. As of late, we have seen the real estate industry begin using branding and storytelling to create a lasting impression on people to invoke emotions and appeal to their aspirations. But what does this look like and how can it best be leveraged?

Sports teams, athletes, actors, and “influencers” hire marketers, agents, and consultants to carefully curate, promote, and monetize their personal brand to better connect with fans. Restaurants are leveraging their atmosphere/vibe, décor, and community involvement to appeal to customers just as much as they focus on the actual food and beverage offerings. So why not real estate too?

Traditionally, real estate has been a game of square footage, location, and expectation of appreciation to determine value. The best players in the real estate game look past these objective features and focus on the subjective needs of their target market.

This means taking into account, and optimizing, the impact you can have on someone by establishing a memorable experience that will leave them itching to revisit the property, envision themselves living, working, or owning it, and at the very least passing it on by referring it to others.

Many in the industry are now treating their buildings and spaces like they are their own company by creating a brand around the asset that helps to differentiate from competition. Developers, investors, and brokers are leveraging technology more than ever to showcase their properties. Commercial and industrial buildings are now building their own websites, social media, their own videos, and marketing, and much more. Apartments and multi-family buildings are too. Plus they’re integrating CRM systems into the day to day operations to close the loop on leads, prospects, and track referral sources.

Some are now adding virtual and augmented reality walk throughs to show off the amenities, highlight key features, and visualize the surrounding community and more as well. Tenants (and potential investors) can get an even deeper feel for what a space can offer without having to physically be present in the space.

Creating a story surrounding a space to develop a certain desirable atmosphere for people matters more than ever. You are no longer just selling square footage as much as you are selling the ability to solve their problems, meet their goals, and help add value to their life, business, or whatever the case may be.

Building a brand that people want to share is a powerful tool. Creating that reputation of being the place to be essentially markets your space for you. This could be through adding more amenities such as a pool, a gym, a lounge, a rooftop patio, an art gallery, anything to foster an ambiance of originality that can be shared with friends and colleagues. People remember what they have not experienced before, giving you an advantage over competitors if you can differentiate in this way.

All of this adds incredible valuable for commercial properties, office buildings, and apartment complexes. If you can create an immersive impression, it can have an effect like the movie “Inception” that lingers longer after they visit the website, do a walk through, view a brochure, or watch a video. That is when you know you nailed it and is what you should aspire to.

What other approaches are you seeing being used to help tell these stories and create these brands?

WIMS Client Spotlight: Let It Ride

Let It Ride is a new DFS (Daily Fantasy Sports) app and website launching soon that was created behind the efforts of former Panthers receiver and North Carolina native Brenton Bersin. It is soon to hit the app store.

Let It Ride is an easy to use sports gaming platform for everyone. The platform focuses on the most exciting sports games: including player prop parlays, along with other picking pool competitions. With a competitive spirit, gamers can compete against the house or other users.

Their main game is Let It Ride, where users (you) pick from multiple player prop over/unders in an effort to get 3 correct, 5 correct, or 7 correct. If you choose any incorrectly, you lose your wager. If you get them all correct, you win. If you correctly pick 3, you have the option to cash out and end your ride, or let it ride in an effort to get 2 more correct to get to a parlay of 5. You then have the option again to cash out and end your ride at 5, or try and get to 7 correct. The longer the ride, the higher the payout.

Other games include:

  • DA$H is LIR’s spin on a lottery type game. DA$H is a pool type game where the the 1st user to get 20 picks in a row correct without getting one wrong, wins the jackpot.
  • OUTLA$T is our spin on a survivor pool. Located within the LIR app. Users will join pools of all different sizes and parameters. Competing head-to-head against other users. Each pool  offers different styles and reward.
  • PUR$E is LIR’s golf focused game. Choose by pool size or entry fee amount. In all pools, the user picks 10 golfers to make their lineup. Unlike other DFS apps, there is no salary cap, so the user can choose whoever they want. If they want the 10 best golfers in the tournament by World Ranking, they can pick them. This makes this game easy for all people to play.

Visit their website https://www.letitride.app/ to subscribe to to the wait list to receive early offers and follow the journey from the ground up. They are also launching a funding round shortly to continue growing and scaling, more details to come, send an email here if you’re interested in learning more about it, or you can visit this link as well.

They are also seeking early adopters to act as affiliates who will receive commission and other income opportunities. If you are interested in applying, click here.