Category Archives: Small Business Owners

Marketing Sales Automation Tech Stack

The Best Marketing and Sales Automation Tech Stack for B2B Businesses

Just about every company in America would publicly emphasize that they’re committed to revenue growth (this is more important than ever now). Yet simultaneously its common to try to cut corners and get cheap when it comes time to invest in tried and true resources that help them realize that goal. Further, these resources will easily pay for themselves and more by leading to significant ROI both monetarily and via efficiencies.

In 2019 I can’t believe companies still need to be convinced that they need things like CRM programs and marketing automation but here we are.

And let’s get one thing out of the way before going any further. No, having a free HubSpot account doesn’t count as investing in a CRM program. It may be slightly better than a Google Spreadsheet (yes some solely use that as their “CRM”) but it’s still a lame attempt at best (that’s not to knock them, they have a fine platform if you’re willing to pay the fees to upgrade it).

Fortunately, there is an upside whether you have a CRM and marketing automation system or not. Regardless if you have none, a poor/dysfunctional one, or even one that’s working decently well, now is a great time to make it even better. Take the time, make the investment, and ensure it’s a priority to get dialed in and implemented now to lead to massive dividends later.

Anything worth doing is worth doing right, so I’ve put together a list of the best tech stack in the game to work synergistically and seamlessly whether you’re a solo entrepreneur or a $100 million company with hundreds of employees.

To set the ground rules this piece is predominantly focused on marketing and sales automation. There are plenty of additional angles to take to assist with ERP, HR/recruiting, etc. (if there’s interest I’ll gladly do a follow up post). Also, there are a variety of effective approaches and platforms to pull this off so in some cases I’ll include secondary and tertiary options. If your favorite tool is omitted it doesn’t mean I’m not a fan, just trying to make this easier in a world with a vast amount of options to avoid analysis paralysis. I’m not going to let that be your excuse not to take action and execute.

Ok here we go.

Communication

This is obvious, but your base starts with communication, so email, mobile device, etc. Personally, my preference is overwhelmingly an Outlook and iOS base. However, Gmail/Google Suite or Android are just fine. I use both Outlook/Gmail and both accounts are connected/integrated with my CRM. If you’re working in teams, adding Slack to the mix is worthwhile as well. Price: $5-$10 per user per month.

CRM

This is really the major component that ties everything together and is the key to making everything else in your business work. If you’ve read anything I’ve written about CRM’s you know my #1 preference right now is Zoho One. It does so freaking much for your company for the price that it’s absurd. Their tagline is: “The Operating System for Your Business” and it’s 100% true. There are literally 40 applications that go along with it that could easily eliminate much of what you’re using right now. But if you love your other platforms and want to keep them it also integrates with them all.

A few steps allows you to sync and keep track of all your communication with clients and prospects, ensure you follow up with leads who fill out contact forms or simply visit your website (yes it includes a heat map and website analytics) and so much more. I also use it for project management.

Almost on equal footing (albeit it comes with a much higher price tag) is Salesforce, followed by HubSpot. These are both great platforms, they just cost a whole lot more to license and don’t come with the extra bells and whistles that Zoho One does. Price: $30-$40 per user per month.

Social Media

This section will be brief, your company has got to have at least the following accounts: LinkedIn, Instagram, Facebook, and Twitter. If you want to add others to the mix more power to you, but this is the base. I use Zoho to manage, automate, and track my posting (which is included) but you could easily use Hootsuite too. Price: Free (Zoho) – $30 per user per month for Hootsuite.

Email Marketing

Another quick section: you need to be incorporating email campaigns into your marketing activities. Email isn’t dead, that’s a lie (neither is direct mail, but that’s for another time). This is one where you could get away with Zoho to manage it, yet I stubbornly have stuck with MailChimp. I love the platform, the company, and what it stands for and have remained loyal. You can start with a free account for under 2,000 contacts, I have more in my list, so I pay a monthly fee (the fee staggers based on your amount of contacts). Constant Contact is a fine option too. Both integrate with Zoho. Price: Free (Zoho) – $30 per month and up for MailChimp.

Contract/Proposal Management

If your company is like mine, you crank out a lot of proposals and contracts on a regular basis. While we customize each one there is still plenty of overlap and recurring content that we leverage often. Standardizing as much as possible with templates creates a HUGE advantage. It allows us to crank out much more in less time. Business is a numbers game, i.e. more activity leads to more volume, which leads to more sales and revenue. So being able to get more proposals and contracts out in a timelier fashion is going to make a tangible impact on your business alone. For this I use/recommend IntellyDoc. Adding this to your tech stack is going to make a major impact on your business. Price: Free (Freemium Model) – $150+ per month depending on your company’s situation.

Payment Processing

Not that your company is closing all this new business you’ve got to collect, right? I have an account set up with PayPal, Square, Stripe, Venmo, Zelle, Coinbase, and Gold Money to collect fees from clients. I recommend having them all nothing else in your business matters if you don’t collect the fees you charge. They all connect to your bank, which should connect to your bookkeeping platform, which then connects back to the CRM to tie in deal flow tracking and to assist with financial forecasting, etc. Price: Free aside from a percentage per transaction.

Bookkeeping

QuickBooks gets all the love, but I’ve been using Wave and it’s really great too (you’re probably sick of hearing this by now but Zoho has an application that comes with your Zoho One account too). QB integrates with Zoho, Wave doesn’t which is a minor annoyance, but I created a work flow to work around that.

Other recommendations:

Scheduling: Acuity is awesome to assist with scheduling meetings, demos, calls, etc. by allowing folks to see open times on your calendar and book appointments. They have a freemium model.

Ecommerce: Shopify.

WIMS Client Spotlight Robin Branstrom Fine Art

WIMS Client Spotlight: Robin Branstrom Fine Art

Robin Branstrom has been an art consultant for over eight years, working with both individual collectors and business clients. She was formerly a partner in Robin & Robbins Art Consultants before forming Robin Branstrom Fine Art. Her company primarily operates out of North Carolina (Charlotte and Wilmington) and South Florida (based in Palm Beach) however she often travels around the country for projects (she’s particularly found of New York of course).

Robin Branstrom Fine Art works with both individuals and their private collections, as well as in the corporate section, curating collections for commercial properties and businesses looking to add some culture to their office spaces. She also works with interior designers to find the perfect piece for their client. Events are another specialty of the company, whether they have a fundraising/nonprofit aspect or simply spicing up a corporate networker, adding fine art to the mix is always a hit.

Often times it takes a special eye to find a perfectly curated piece that cohesively fits with their new décor. From Site Review to Installation, Robin Branstrom Fine Art connects the client with high caliber art that suits their living space which often involves the following steps:

Evaluation

We schedule an initial consultation to discuss your project. Our aim is to understand your business, and your budget.

Site Review

We visit the site or review architectural drawings to get a clear understanding of the space and identify potential art locations.

Presentation

We provide a broad selection of art options: paintings, prints, sculpture, works on paper, textiles and photography… as your project requires.

Selection

We work closely with you and your design team to select the art and specify the placement.

Framing

We offer numerous framing, matting and glass options to protect and present your art.

Installation and Lighting

We will expertly and securely install your art with an eye for detail and suggest the correct lumens to bring out the best in your collection.

Documentation

Upon request, we can provide documentation for your collection, including photo images, media descriptions and valuation.

 

Robin Branstrom Fine Art is continuing to grow and evolve its focus and services. Check out https://www.robinbranstromfineart.com for more information about Robin and her company and to follow along in their journey.

Business Bootcamp: Entrepreneur

Weekend Business Bootcamp: An Entrepreneurial Prompt

If you’ve been thinking about starting a business, whether as a full-time entrepreneur or as a side hustle, consider this your challenge, you call to action, the catalyst you may have been waiting for.

Maybe you’ve been procrastinating for seven weeks (or 1 year and 7 weeks) since making an entrepreneurial new year resolution. Or you’ve just been overwhelmed and stuck in a never-ending analysis paralysis loop. Perhaps you can’t find the perfect idea that best suits you and your skill set (yes, “imposter syndrome” is real and a dream killer). Either way, the best and only cure for any of the above is to take action and get started.

So, wherever you’re at in the process, I’ve pulled together some resources to act as your quick start guide, leveraging advice from experts across the internet, to help you kick things off and be ready to launch your business by Monday (no joke, it really can be done and isn’t as hard as you’d think).

Here are as many ideas as you can handle, along with some success stories for additional inspiration. After you settle on THE big idea, we move onto the initial steps to kick things off, including running some numbers and what you need to do to make it legit.

 

10 of the Highest-Paying Gig Economy Jobs of 2019

Artificial Intelligence/Deep Learning – $115.06/hour, Blockchain Architecture – $87.05/hour, Robotics – $77.46/hour, Ethical Hacking – $66.33/hour, Cryptocurrency – $65.37/hour, Amazon Web Services Lambda Coding – $51/hour, Virtual Reality – $50.18/hour, React.js Developers – $40.75/hour, Final Cut Pro Editors – $37.12/hour, Instagram Marketing – $31.23/hour”

The 20 Hottest Job Skills in 2019 That Will Get You Hired (Editor’s Note: This list doesn’t just make sense for a job, but as an Entrepreneur as well)

  • “A majority of the 20 hottest skills in the US job market are tech-related, according to a new list from freelancing platform Upwork.
  • In-demand tech skills are changing rapidly: 75 percent of the tech trends leading to job opportunities are new to the list.
  • Demand for mobile optimization, the rise in cybercrime and increasing investment in big data solutions are driving corporate hiring.”

Need a Business Idea? Here Are 55

100 Businesses You Can Start with Less Than $100

15 Businesses You Can Start for $10,000 or Less

“Daycare, Lawn Care Specialist, Court Transcript Proofreader, Bookkeeper, Real Estate Agent, Freelance Writer, Natural Childbirth Educator, Retail Arbitrageur, Blogger, Photographer/Videographer, Virtual Assistant, Info Product Salesperson, Dog Walker/Sitter, Personal Trainer, Estate Sale Manager”

7 Realistic Ways to Make Money Online

“Leverage the app economy, Use existing websites, Sell your own stuff, Sell as an affiliate, Start a blog, Email marketing, Webinars trainings”

9 Ways These People Make Money at Home with Nothing but Their Laptops

 

After you decide what business(es) you want to launch the next step is to read this article from Tim Ferriss and follow through on the exercises. How to Create a Million-Dollar Business This Weekend

Next, review this one: A Simple 6-Step Process to Starting a Small Business, and follow it up with How to Start a Small Business Online: “Seven tried and true steps for attracting visitors to your small business’ site — and getting them to buy.”

 

After you get through your weekend grind session and you’ve taken one of the hardest steps in becoming an entrepreneur, give me a call on Monday and let’s start building your website, marketing plan, and get you some clients. By this time next week, you’ll truly have something to celebrate. TGIF!

Reflections on Linchpin by Seth Godin

 

I recently read Linchpin by Seth Godin and have some reflections and thoughts from the book which I want to share. Godin an author, blogger, and speaker provides the tagline Are You Indispensable?

 

 

This book is a perfect read for anyone who is interested in answering this question: In the ever-evolving world how can you stand out from the crowd?

 

I will highlight one section of this book which impacted me the most and suggest anyone who is interested seek out additional information

 

The section which I want to focus on discusses the concept of the American dream and how it changes as the business world changes. On pages 32-33 of Linchpin Seth Godin proposes the concept of The New American Dream which shows how the concept of the American Dream changes as the business world adapts. The most common aspects of the American Dream include having a well-paying job, living in a good house, and living a comfortable life. This idea is a byproduct of the post-World War II industrial American culture where corporate America promised workers a good paying job and a sense of security.

 

The Old American Dream:

 

  • Keep your head down
  • Follow instructions
  • Show up on time
  • Work hard
  • Suck it up

 

This shows how work during this era was built on showing up to the office or plant, following the rules, and not making any fuss. In this world, the role of management controls the decisions within the business world and access to a better life. A successful worker specialized in a certain task or a set of tasks where they could help the organization eventually provide a finished service or product. With most of the power held by managers the employees worked and had an understanding that they would be rewarded for following orders and not striving to become innovative.

 

The Old American Dream was around during a time when the workforce was defined by company towns and low employee turnover. An agreement was usually agreed on that when workers joined a company, they would not become burdensome to the firm by raising questions and would instead follow orders and receive payment and a means for a better life. As technology and society changed and evolved the world of work and the role the employee had in the organization changed. American companies faced additional competition from foreign competitors and technology changed the roles that employees did. Now merely showing up at work was not enough and employees needed to set themselves apart. Since the workforce has changed Godin outlined a new set of skills needed to achieve the American Dream.

 

The New American Dream

 

  • Be remarkable
  • Be generous
  • Create art
  • Make judgement calls
  • Connect people and ideas

 

These skills are increasingly soft skills and can not be written in a job description. These are the skills which the Linchpins possess. The term linchpin is the new class of workers Godin proposes between management and labor who create, bring people together, and help get the idea makers from their company into the same room. To become a Linchpin an employee needs to show their employer that they can create innovative projects and work well in teams. The changes in work shows how to become a successful employee it is necessary to have strong soft skills, be a good communicator, and work well in teams.

 

Are you a linchpin?

Do you lead others even if it is not in your title?

Take some time to think about how you can become a linchpin for your organization through creating and leading those around you.

Blanq Commercial Real Estate

WIMS Client Spotlight: Blanq Commercial Real Estate

Blanq Commercial Real Estate is a commercial real estate firm specializing in buying, selling, leasing, and Property Management of commercial real estate located in Charlotte, NC, with operations across surrounding counties. They also recently expanded to the Research Triangle Park area and opened an office there.

Blanq Real Estate is focused on providing diligent work on every project from the beginning of the transaction through completion. When dealing with commercial real estate projects, Blanq takes a holistic approach to maximize the value and understand the needs of clients. Operating this way serves as a valuable asset in the real estate industry since the ability to connect with clients and understand their needs sets good commercial real estate firms apart from great firms. Blanq combines knowledge and expertise in the commercial real estate industry with a firm foundation including strategic partnerships with vendors and service providers.

Clifford Blanquicet, Jr has sold over 20 properties and executed over 70 leases over the last three years in the Charlotte Region. This expertise and diverse experience across a range of different types of real estate holdings allows Blanq to serve clients across different industries handling commercial transactions as they purchase or lease real estate.

From a financial standpoint Blanq provides services which are extremely beneficial to their clients by maximizing the value of each property managed. This is accomplished through a personalized approach where time and energy is spent to ensuring clients’ interests are aligned with the specific location of their real estate holding. The Net Operating Income (NOI) of each property Blanq manages has grown over time through a mixture of findings cost saving measures and leasing vacant spaces to maximize revenues. The ability to focus on measures to cut costs and grow revenues directly relates to the effectiveness of the Blanq team in communicating and responding to clients and strategic partners.

Blanq also offers a shared coworking space called BlanqCanvass CoWork for those looking to looking to have a professional address, professional office, and conference room to meet clients for their business? It’s located right near uptown Charlotte, offers free parking, use of conference room, craft beer and more, it’s what is needed to take your business to the next level.

WIMS Client Spotlight Sourceree

WIMS Client Spotlight: Sourceree

Sourceree is a cutting-edge technology company aiming to foster innovation and the collaboration of bright minds across industry, government, military, and academia. They are growing rapidly and looking to expand and bring on new professionals with a variety of open positions (check out the website). They have offices in the Pittsburgh/Johnstown, PA area, Arlington, VA, and Washington D.C.

They have an environment where they make things happen. Fast. They have the atmosphere to urge collaboration and idea development. Fun. They strongly desire to drive innovation over the edge. Exciting.

Sourceree supports programs across offices in the U.S. Department of Defense and Commercial Enterprises cross pollinating ideas to lead change, adding value by introducing proven techniques in management, implementing habits to increase productivity, and providing leading edge engineering support to meet any challenge. Sourceree is comprised of program managers, engineers, cyber security experts, and analysts who are experts in their respective fields. Together they make a team with expansive experience and complementing skill sets that enable us to deliver simple innovative solutions.

Their service offerings include the following:

STRATEGY AND MANAGEMENT

Sourceree works with all levels of an organization to develop a comprehensive strategy and implementation plan, by assessing the client’s strengths and weaknesses. Our group advises the client on the best way to achieve their goals and manage their program or business more efficiently. Some of the ways we accomplish this is by building a flexible operating framework that will improve policies and practices, team collaboration, and information delivery.

CYBER SECURITY

Sourceree uniquely assists clients in strengthening their systems in the face of a cyber-attack by implementing an agile lean management approach to design, and managing cyber security operations with program managers and stakeholders. Our expert team members have extensive experience in addressing risks to critical Defense programs, and can support clients in fortifying their information systems and technology at any criticality level.

SYSTEMS ENGINEERING

Sourceree employs well-versed engineers to effectively manage, lead, and support large and highly visible programs. Sourceree assists clients by developing systems, computer hardware, and/or applications. Using a lean management approach allows us to deliver solutions that meet client needs quickly and cost effectively. Sourceree also provides understanding on how the system works, what best approach aligns with a client’s strategy, and how to take advantage of it.

SOFTWARE DEVELOPMENT

Software Development includes research, development, prototyping, modification, reuse, re-engineering, and maintenance to build a software product. Sourceree pushes to use agile methods, short design, development, and test cycles to deliver as quickly, and often, as possible to meet clients’ needs and desires by developing applications for client use.

ANALYSIS

Sourceree, led by an all-source analyst, conducts intelligence analysis for clients in the areas of supply chains, commercial maritime shipping, and financial networks. By pulling resources from various data sources and systems, Sourceree analysts investigate commercial operations, industry trends, counterfeit products, and network connections to meet the objectives of its clients.

PLATFORM CONSULTING

Sourceree works with clients to create solutions for single and multi-sided technology platforms. Platforms, in this instance, are technologies, products, and services that create value by enabling direct interactions between two or more clients—or participant—groups. We work with clients to not only define their Platform Strategy, but also develop the solution to fully exploit their platform.

2019 Perspectives

I might be a little late to the game, but I want to start off and wish everyone a Happy New Year! By now most of you will be back to work after what I am sure was some much-needed time with family and friends. Instead of the typical Resolutions or Trends for 2019 I want to share something different with you. A look at some perspectives of what will happen over the next 12-months with a focus on events ranging from local developments with an impact on the Charlotte area to national factors.

Instead of making predictions I want to outline a few important issues which I think will generate news throughout the year and define the year for countless households. These topics are by no means definitive and I think it will be interesting for me to look back at the end of the year to see how this post holds up after a year. Some of these includes events that will create economic impact in Charlotte including the hosting of the NBA All-Star Game. Financial topics are sure to be discussed often and I see student loans as a topic which will continue to impact the purchasing power and economic decisions of millions of Americans.

This is first year that I can remember when I will not be in a traditional classroom. After years of having classes through the winter months and spring I am now entrenched in the working world where January begins an exciting new year. In this aspect it is like how September begins a new and exciting chapter for students and teacher alike. My friends from college have graduated and are either continuing their education and working in research labs or beginning their careers. Not everyone has successfully found a career that uses their degrees and college skills.

The news shares many stories of how as the economy has grown many have been forced to work multiple part time jobs to make ends meet. A great deal of time, discussions, and stress is placed on how to payoff student loans among friends. Education is well worth the investment, but I do see some people left behind suffering from the student loans burden and stuck in situations where they face an uphill battle. I will leave the issue of student loans with the following question: Will this be the year when students loans take more of the headlines like the housing bubble did in 2008?

I want to continue with some trends that I think will be greatly talked about from the media to boardroom from a national perspective. One trend which I have increasingly seen is that people are taking a break from social media to start the year off with a different perspective and away from the clutter and mess of social media. I myself have decided to use social media less this year and allocate some of the time I would spend online away from screens and instead read. This brings up privacy and data security, issues which are increasingly important as 2018 progressed and I can only imagine will stay important into 2019. I will be interested in seeing how tech companies’ stocks will perform into 2019 and what this will mean for the stock market. No market predictions on my end but I imagine investors are in store for another roller coaster ride of a wild year. Some other terms that I think will continue to be in the lexicon include sports betting, increasing marketing for Generation Z, and digital detoxes.

I want to highlight a few local topics from the Charlotte area. Basketball is big in North Carolina and the NBA All-Star game is coming next month with expectations of economic impact that could cross $100 Million. While North Carolina lost out on Amazon to suburbs of Washington, D.C. and New York other important economic news made headlines to end 2018 including IBM’s purchase of Raleigh based Red Hat. November also saw news in Charlotte when Honeywell announced moving its world headquarters from New Jersey to Charlotte which will eventually create 750 jobs. Charlotte is a great city to build and grow a company landing on Inc’s 50 Best Places to Start a Company at 22 with an emphasis on fintech growth.

I believe that companies will continue to invest in the Charlotte area as building projects through Uptown Charlotte and across the region continue to show the robust economy from new building to the continued need to build affordable housing for all the new employees moving into the area. Charlotte has a chance to show its new design to the world during the All-Star game and this year will see continued development and investment centered in Uptown Charlotte. Like across the country growth is focusing on major metro areas with access to universities and transportation which I believe will shape future investment in 2019 and beyond.

Growth and volatility are not often said in the same sentence but those are two words which I think are two words which will shape the next 12-months. Issues that have been under the surface for years will continue to impact the purchasing power of Americans including student loans and greater need for affordable housing. At the same time growth at companies and investment in education will continue across Charlotte and the nation. As privacy concerns continue Americans will decide to take control of their data which is one of the most marketable and valuable pieces of information they hold. The place social media has in our culture will likely be shaped by how it is used throughout the year.

WIMS Client Spotlight: IntellyDoc (AI Contract Management/Automation for Lawyers)

Meet IntellyDoc (website/platform is going live this week): The platform designed specifically for lawyers that serves all your end-to-end contract management needs, and will soon leverage artificial intelligence (AI) technology as well. IntellyDoc easily solves every lawyer’s greatest problem – time management.

You can manage your contracts – from start to finish – without having to leave the IntellyDoc platform. IntellyDoc empowers you to leverage and take back the greatest commodity in the practice of law – your time. Which means you’ll draft contracts, automate document review and approvals (including e-signature functionality), gain critical insight with contract analytics, and close deals faster and more efficiently than ever before.

On the IntellyDoc platform, you get access to the following powerful capabilities:

  1. Smart Contract Template Design
  2. Automated Contract Review
  3. Custom Workflows
  4. Collaboration
  5. E-Signatures
  6. Data Analytics/Reporting and Extraction

The Real Benefits of IntellyDoc:

  • Less email tra­ffic
  • Less legal grid-lock and pressure
  • Less time in the weeds
  • More time to practice high value, meaningful work
  • More efficient workflows
  • More metrics to inform decisions & ensure compliance.

Here’s how it works:

  • Create, review, negotiate, execute, and store a document without leaving the cloud-based platform.
  • The built-in, smart workflows automate document review and approval, enhancing speed and accuracy of your workload.
  • Collaborate securely within the platform to edit and track changes, manage several versions of documents, and execute documents with electronic signatures.
  • Gain powerful insight into your contract repository with real-time reporting and analytics.

Why it works:

  • Our simple set up with on-going, hands-on support means zero installation rigmarole but on-boarding training support is here, if needed.
  • The platform supports various file types you interact with daily on Macs or PCs including: doc, docx, and pdf.
  • The secure and compliant cloud-based approach delivers metrics and transparency.

The website is being finalized this week, but if you’re interested in learning more about the platform, please email sales@intellydoc.com or click here to schedule your demo today.

Seed Round Capital

Notes on Raising Seed Round Capital

Throughout the past year I’ve helped lead a couple of seed round funding for company’s that I’m a co-founder of. While I’ve assisted and consulted many startups prior to that with raising money, doing it from this perspective was quite different. I won’t admit to knowing absolutely everything, but I’ve certainly learned a few things along the way that are worth sharing if you’re in a similar situation or considering it.

Seed round funding takes significantly longer than you think it will, even if you’re just going after “friends and family”. Start reaching out to potential investors at least 6-9 months before you think you’ll need the funds as it can easily take that long to close the deal and collect the check.

How are you going to structure your company, and the investment? Delaware C-Corp’s are a common favorite structure and get a ton of attention, but you don’t necessarily need to structure it that way. Do you want to offer a convertible note or do a straight equity investment (or equity crowd funding – which is a whole other game)? There are pros and cons to each of these decisions, so it really just comes down to preference and seeking expert counsel.

Get serious about documentation as there’s a ton of it required. These deals are a negation, so anticipate there to be red lining for edits on a term sheet contract, additional concessions will be asked for, etc. Secure an attorney to assist you with this side of things. While you can start with a template, always get approval from a professional before executing the deal and finalizing documentation. It will help you later.

Your valuation is likely too optimistic. But even then, a valuation is always subjective. Your true valuation is essentially what you can convince someone your company’s worth. Remember no business plan or pitch book in the history of the world was 100% accurate with their projections. Make sure your work comes across as thoughtful and realistic however to show the potential investor that you did the work and aren’t just flying by the seat of your pants.

A “yes” isn’t really a yes until the money has been transferred. Don’t count your chickens and start deploying capital until you have received it. You can get a yes (or what you perceive to be a yes) on a deal but then when it comes time to complete a wire transfer the investor can get a little gun shy. Things happen, whether they get push back from their spouse, the market takes a downturn, or perhaps it’s some other random unexpected occurrence, a deal isn’t truly closed until you have the money in hand.

Collecting the funds isn’t where it ends, rather it’s just the beginning. After you receive the investment capital, then you have to execute the vision, deliver on what you said you were going to, provide further documentation along the way, communicate progress regularly, and ideally turn a profit so you can return the capital back along with a sizable return on their investment. Not sure which is the hard part? They all are.

What are some of the things you’ve learned along the way? There are so many others to consider. I always love hearing, and learning from, a good case study about your personal experience raising funds if you’re willing to share.

SMALL BUSINESS WEEK 2018

WIMS Celebrates National Small Business Week 2018!

In honor of Small Business Week I’ve put together a collection of resources, information, articles, etc. for you to check out whether you’re currently an entrepreneur, if you’re considering becoming one, or if you simply want to support your local crazy roller coaster rider like myself. Also, to celebrate WIMS Consulting is offering a 20% on all services/projects for other small business owners. Just reach out and mention it during your consultation!

What is SBW?

From April 29th to May 5th, 2018, it’s National Small Business Week where the SBA (Small Business Association) recognizes outstanding entrepreneurs and small business owners from all across the 50 states and U.S. territories.

About: “Every year since 1963, the President of the United States has issued a proclamation announcing National Small Business Week, which recognizes the critical contributions of America’s entrepreneurs and small business owners.

More than half of Americans either own or work for a small business, and they create about two out of every three new jobs in the U.S. each year.

As part of National Small Business Week, the U.S. Small Business Administration takes the opportunity to highlight the impact of outstanding entrepreneurs, small business owners, and others from all 50 states and U.S. territories. Every day, they’re working to grow small businesses, create 21st century jobs, drive innovation, and increase America’s global competitiveness.”

 

For North Carolina Companies:

Charlotte Business Resources – it’s Small Business MONTH for the CBR and the city of Charlotte (thanks Mayor Vi Lyles)! Check out everything going on. They’re using #31DaysofBiz too if you want to follow along.

Check out NC IDEA, they’re expanding the long-standing NC IDEA SEED grant program by introducing a Micro-Grant Pilot Program to award micro-grants to deserving companies not yet positioned for their traditional $50K seed grants. “The NC IDEA SEED Micro-Grant Pilot Program will award project-based, micro-grants in the amount of $1K – $10K to young companies looking to validate and advance their idea; or if further along, validate scalability where a small amount of funding would make a significant impact. Grant recipients will also receive mentorship and assistance from NC IDEA, as well as access to its wide network of advisors, partners and investors.”

 

Other SBW2018 Resources Worth Checking Out:

Entrepreneur Magazine SBW2018 HQ

Amazon Business Small Business Week Page

They also created: The Small Business Office Playbook is a resource endorsed by the U.S. Chamber of Commerce as part of its commitment to continually support small businesses’ needs and growth opportunities.

Vista Print 33% off entire site with code SMALLBIZ

Goldman Sachs 10,000 Small Businesses Program

Top TedTalks for when you want to start a business.

Consider These 9 New Ideas For Small Business Week PR (Forbes)

Why National Small Business Week Matters Now More Than Ever (Business.com)

Small Business Week 2018: Need money to get started? We’ve got you. (USA Today)

43 Reasons You Should Support Small And Independent Businesses (Forbes)