Category Archives: Small Business Owners

WIMS Client Spotlight Sunny Money Solar

WIMS Consulting Client/Portfolio Company Spotlight: Sunny Money Solar

Sunny Money Solar was recently formed by professionals from within and outside the solar industry. The team has extensive experience with both the positive and the negative aspects of the energy, so they set out to create a much better organization from the ground up. While the company is based in Charlotte, NC, the team is spread across the US and can serve most of the US already.

Not only did they create the best work environment and conditions for their sales and install professionals (which in turn creates the best product for their customers), but they’re also creating an entire community as well. For example, the referral partner program that is launching is going to help generate substantial income and revenue for those involved.

While it may still seem a bit futuristic or cost prohibitive, according to the US Department of Energy, “Solar energy can help to reduce the cost of electricity, contribute to a resilient electrical grid, create jobs and spur economic growth, generate back-up power for nighttime and outages when paired with storage, and operate at similar efficiency on both small and large scales.”

There are so many incentives available right now to encourage more widespread adoption of solar energy that it makes this decision much more compelling. These incentives also reduce the downside risk and increase the upside. If you’re interested in taking a deep dive into the basics of solar energy, you can check out this guide also from the DOE, Homeowner’s Guide to Going Solar.

The team at Sunny Money realized a great opportunity to create an environment in which installment and sales professionals are supported and held to the highest ethical standard. They strive to put the best solar systems together for their clients and ensure the process is smooth from start to finish.

They believe in a core set of principles:

  1. That solar is the wave of the future and with a strong sales and install team, can assist in educating the public and providing a platform to create savings for their customers and enhance the adoption of renewable energy.
  2. That trust and integrity are the only things they truly have and control in this world. They know that once their word is broken, it cannot be undone.
  3. There are many options for going solar, some good and some bad. It is their job to help their customers navigate them and do what is best for them. At times, this may come at the expense of making a sale.
  4. They pride themselves on educating people first and not pressuring them into a sale.
  5. They use only the best installers and the best materials. They do not cut corners in the installation process and will ensure your project is completed in a timely and professional manner. They will be by your side throughout until your system is turned on and generating power.

If you’re interested in learning more about the benefits of solar power, reviewing potential financial incentives within your area, becoming a referral partner, or setting up a consultation, visit https://www.sunnymoney123.com.

WIMS Client Spotlight Lincoln James Capital

WIMS Client Spotlight: Lincoln James Capital

Lincoln James Capital is a commercial real estate firm based in Charlotte, NC, but operating throughout the South East USA, that specializes in arranging debt for their multifamily and commercial real estate clients’ needs. They operate daily to earn their reputation as a customer-focused, honest, and dedicated company. Lincoln James Capital simplifies the process of getting the commercial loans you need, so you can move forward with confidence.

They’ve completed over $1 billion in commercial loan transactions.

Lincoln James Capital Specializes in arranging financing for commercial real estate properties and businesses through their expansive network of lenders. With lots of loan program options to choose from, they offer you mortgage alternatives that suit your specific loan situation. And every aspects of the loan process—from the initial loan application to closing are handled by their carefully selected mortgage and in-house closing experts. This helps to speed up the entire loan process and get you the best mortgage terms within a shorter period. Their ultimate goal is to save their clients time and money!

Their core tenants include:

  • Commercial Real Estate Financing Unleashed – They provide creative financing solutions to commercial property owners through their extensive lender relationships, in-depth market knowledge, and the determination to exceed expectations.
  • Certainty of Execution – In uncertain times, their clients have come to trust that they will deliver on what they’ve promised.
  • Philosophy of Excellence – Integrity. Professionalism. Execution. Their philosophy of excellence demands the highest level of honesty, professionalism, and execution.

Visit their website and reach out to their Managing Partner Sokoni Scott to learn more about how they can help you get the financing you need for your commercial real estate project.

While you’re their make sure to check out their case studies section too!

 

About Mike Simmons & WIMS Consulting

Mike Simmons is the CEO of WIMS Consulting, a consulting firm and full-service marketing and sales agency specializing in marketing strategy, CRM programs, digital marketing, website development, business development, and additional services operating primarily in Charlotte, Miami, Tampa, and Southern California among other cities around the country. The firm’s ventures include equity positions in the following portfolio companies as well: EolianVR, ARRE (Augmented Reality Real Estate), Sunny Money Solar, and LDR BRD.

WIMS Client Spotlight Blanca

WIMS Client Spotlight: Blanca Commercial Real Estate

Blanca CRE is Florida’s leading independently owned commercial real estate services firm, known for customizing solutions that drive success for their clients while giving back generously to the community and industry they serve.

They deliver outstanding results for their clients by leveraging their superior market intelligence, data-driven research, carefully customized strategies, and excellence in service. Their differentiators –including a client-first approach and passion –have attributed to their phenomenal growth and continued success on behalf of their clients. When you look at their client list, it’s filled with some of the most elite companies operating in South Florida as well.

They are a full service firm that offers a complete spectrum of brokerage and advisory services related to landlord representation, tenant representation, property acquisition and disposition, and property management.

For more details on their service offerings you can click below:

They are a women owned business distinguished by the WBENC Certification, they are proud to be a woman-owned business that maximizes opportunities, builds innovative solutions, and drives results for their clients.

The market reports they regularly publish are second to none and offer a ton of insight surrounding the South Florida market. They also have an office planning tool that is helpful.

WIMS Client Spotlight: Industrial Strength Industries

Industrial Strength Industries was founded to address the needs of First Responders, Law Enforcement, and Industrial clients in New York State who seek to include small businesses in their Supply Chain. They are a woman-owned small business with over 25 years of experience. Industrial Strength Industries can assist you in meeting your diversity and small business goals. Their services include expert sourcing and on-time shipping from their network of Search & Rescue, SCUBA, Tactical, and Industrial manufacturers and distributors. Their objective is to service their client-base with excellence.

Past Performance Includes:

– US Air Force
– US Army
– US Marshals Service
– US Coast Guard
– US Navy
– US Department of Homeland Security
– US Department of Alcohol, Tobacco & Firearms
– US Department of Veteran’s Affairs
– US Bureau of Land Management
– US Customs & Border Protection
– US Drug Enforcement Agency
– US Department of Defense
– NOAA
– FEMA

Reach out to them by visiting their website https://industrialstrengthsupply.com/ . They are sure to get back to you in a prompt fashion to address your Search & Rescue, SCUBA, Tactical, Safety, and Industrial needs.

WIMS Client Spotlight: Elevate Lifestyle

Elevate Lifestyle recently launched a new website and platform highlighting Charlotte’s popping spots of old and new, upcoming events, and entertainment news. They are committed to helping reinvigorate the hospitality industry and bring the Charlotte area back to life in 2021 and beyond!

Elevate Lifestyle is the leading source in Charlotte for entertainment and lifestyle information and is a proven way to reach a highly desirable demographic. These savvy consumers are brand literate, known for choosing quality merchandise, and are heavy spenders in fashion, lifestyle products, entertainment, and nightlife. This valuable demographic can help brands both invent and re-invent themselves.

Elevate Lifestyle targets the upwardly social, active, and affluent professionals who possess the means for comfort and luxury. Elevate Lifestyle readers are trendsetters between the ages of 25 and 44, who stay on top of the latest information on culture, dining, entertainment, fashion, fitness, lifestyle, and nightlife. They attend the city’s hottest social and sporting events. Elevate Lifestyle readers are the ones to impress.

Some features of Elevate Lifestyle include the “Best of the City” winners, the Top 30 Under 30 Future Leaders of Charlotte, and city guides that dissect areas of Charlotte.

Visit their website at https://elevatelifestyle.com/ to see all Charlotte has to offer and to inquire about possible advertisement, events, and sponsorships.

WIMS Client Spotlight: Stephanie Higgins Fit

Stephanie Higgins Fit provides professional, certified fitness and nutrition programs designed to help you reach and maintain your health and fitness goals. There is no one size fits all dietary approach. That’s why she is here to give you the plan that’s meant for you. She will help you set your goals up for success!

Stephanie Higgins Fit has customized plans for all women and even has specific plans designed for pregnant women ranging from the prenatal to postpartum stages. She offers Premier, Platinum, Prenatal, and Postpartum plans that are sure to get you on the right track physically and mentally. She is based out of South Carolina but has the ability to work with you virtually no matter where you are located!

Check out her website at https://www.stephaniehigginsfit.com/ to see how you can get on track to becoming your best self.

WIMS Client Spotlight: TRUROOF

At TRUROOF, they are trusted because they work in responsible ways to fulfill what they understand to be each customer’s desire for their home or business. TRUSTED, RESPONSIBLE AND UNDERSTANDING are more than words, they are standards that TRUROOF demonstrates every day.

  • They are trusted because they provide the professional, visual, and technical evidence necessary for you to understand your roof’s condition and the process that makes it possible to obtain a new roof through the insurance restoration process.
  • They are responsible for your entire roof replacement from start to finish. Their team of professionals shoulders the burden of identifying your roof’s condition, working with your insurance company to get you the roof you deserve, installing your new roof and providing the warranty that will protect you for years to come.
  • They understand what you want because they listen. This is not a simple transaction. It is a relationship that gives them the opportunity to serve you with their professional 5-star service to provide value and protection for your home or business.

They begin with the initial 100% complimentary no obligation roof inspection and property damage assessment, bringing your roof down to you with inspection photos and video, filing the claim together, meeting with insurance adjuster to ensure you receive everything you deserve, shouldering the burden and taking full responsibility for the insurance claims process, reviewing and choosing your specific roofing products and color, and fulfilling the most important stage of the process…the installation of your new roof.

They do not believe in pressure or sales tactics. They practice what they communicate…the details matter. Being proactive to protect your investment with a 100% no obligation roof inspection allows them the opportunity to serve you and your family with the details that matter for you.

To set up a roof inspection or property damage assessment, visit their website at https://www.truroof.com/ or give them a call at +1 803.TRU.ROOF.

WIMS Client Spotlight: Let It Ride

Let It Ride is a new DFS (Daily Fantasy Sports) app and website launching soon that was created behind the efforts of former Panthers receiver and North Carolina native Brenton Bersin. It is soon to hit the app store.

Let It Ride is an easy to use sports gaming platform for everyone. The platform focuses on the most exciting sports games: including player prop parlays, along with other picking pool competitions. With a competitive spirit, gamers can compete against the house or other users.

Their main game is Let It Ride, where users (you) pick from multiple player prop over/unders in an effort to get 3 correct, 5 correct, or 7 correct. If you choose any incorrectly, you lose your wager. If you get them all correct, you win. If you correctly pick 3, you have the option to cash out and end your ride, or let it ride in an effort to get 2 more correct to get to a parlay of 5. You then have the option again to cash out and end your ride at 5, or try and get to 7 correct. The longer the ride, the higher the payout.

Other games include:

  • DA$H is LIR’s spin on a lottery type game. DA$H is a pool type game where the the 1st user to get 20 picks in a row correct without getting one wrong, wins the jackpot.
  • OUTLA$T is our spin on a survivor pool. Located within the LIR app. Users will join pools of all different sizes and parameters. Competing head-to-head against other users. Each pool  offers different styles and reward.
  • PUR$E is LIR’s golf focused game. Choose by pool size or entry fee amount. In all pools, the user picks 10 golfers to make their lineup. Unlike other DFS apps, there is no salary cap, so the user can choose whoever they want. If they want the 10 best golfers in the tournament by World Ranking, they can pick them. This makes this game easy for all people to play.

Visit their website https://www.letitride.app/ to subscribe to to the wait list to receive early offers and follow the journey from the ground up. They are also launching a funding round shortly to continue growing and scaling, more details to come, send an email here if you’re interested in learning more about it, or you can visit this link as well.

They are also seeking early adopters to act as affiliates who will receive commission and other income opportunities. If you are interested in applying, click here.

WIMS Client Spotlight: The Christmas Team

The Christmas Team and their decorating elves are a commercial and residential Christmas light installation company. Voted “The Charlotte’s Premier Holiday Light Installation Company” by The Charlotte Business Group.

They pride themselves on impeccable customer service, custom-tailored design suited perfectly for your building, and their decorating elves. They do not only provide a luxury festive service; they create a Disney-like experience that your family and community will absolutely love!

Their offerings include lighting for commercial properties, residential properties, Christmas light shows, weddings, and event lighting.

Their all-inclusive service provides:

  • Lights – LED, Energy-Efficient, 5x Brighter than retail, Commercial grade lights.
  • Design Consultations – Custom Suited for your home or building.
  • Installation – Goodbye to long hours of unboxing, detangling, or setting up.
  • Removal – Bringing down and putting away will be a thing of the past.
  • Service-Calls – Keep your building fully lit all season long.
  • Storage Year-Round – No heavy lifting, untangling, or finding places to store.
  • Real Elves – Only company in the world that provides uniformed decorating elves.

They take the risk and hassle out of decorating for the season so you don’t have to worry about a thing during the hustle and bustle of the holidays! Visit their website http://thechristmasteam.com/ to check prices and book now!

The Christmas Team was started by Tim Guercio, who was named one of Charlotte’s “Top 30 Under 30 Future Leaders of Charlotte” by Elevate Lifestyle. He also is the CEO of Turf Pros Solutions Charlotte and Leads Digital Marketing.

Never Let a Good Crisis Go to Waste

Time and time again, we have witnessed corporate empires come crashing down. On a high from peak performance, many of these companies were resistant to change their historically successful practices with their “if it’s not broke, don’t fix it” or “we’ve always done it this way” mindsets. The things that got them to the top eventually led to their downfall. Instead of proactively preparing for an inevitably changing environment, firms often find themselves behind the innovation curve because they have relied on their organizational inertia from past wins. 2020 was a year full of thrivers and survivors, but it looked a little different than other times of financial uncertainty.

Instead of a shifting of industries on the power curve like during the global financial crisis when electronics, utilities, and financial services fell off their historical peaks, we are instead seeing a further widening of the performance gap between industries. According to an article published in July by McKinsey & Company, the six most profitable industries have seen $275 billion a year added to their expected economic profit pool; the six least profitable industries have lost an estimated $373 billion. Companies that did well before the pandemic are proving to be resilient.

The thrivers have taken an adaptive and innovative approach to business and include the following industries: pharmaceuticals, software, technology hardware, and media. After releasing last quarter’s earnings, Microsoft CEO Satya Nadella said, “We’ve seen two years’ worth of digital transformation in two months.” The survivors, many on the verge of bankruptcy, are not doing well. This is a trend that existed, but only proved to accelerate with the onset of COVID-19.

The fastest companies to adapt to the new norm have been and will continue to be the quickest winners taking advantage of opportunity during this crisis. Manufacturers of personal hygiene-related products are increasing production. An exponential increase in demand for pharmaceuticals has these companies reinventing their production processes as well. The potential of the telehealth industry is being realized as nearly half of all physicians are treating patients virtually, up from 18% in 2018. Automation through robotics has created an interesting angle for companies through the mere fact that robots cannot get sick like human employees. E-commerce companies have spent money on adapting infrastructure and capacity as they receive more of the traditional brick-and-mortar retail market. Tech-heavy firms have further adapted their ecosystems.

Even companies in traditionally slow-adapting industries have made changes. Restaurants have increased their delivery and take-out volumes, putting together special packages that entice customers to pick up. Multi-family, specifically apartment complexes, have gotten creative with their marketing to get leases signed. Universities have been pressured to express the importance of their value to not only current, but prospective students, as the online education market was already expected to triple in growth from 2015 to 2025. With interest rates reaching record lows, an increase in buyers and homeowners looking to refinance are shaping an attractive future for the real estate market. Implementation of new technology into these industries is paramount to the future of these firms.

These industries, high in reliance on the demand of consumers, also need to realize the importance of relationships with those who make them money, the customers. They can get the most out of their marketing by implementing CRM systems, such as Zoho or Salesforce, to methodically target and follow up with prospects. Businesses need to reallocate resources to parts of their business that have the most growth potential in the future.

To the companies that have waited for some clarity from the fallout of this pandemic, you need to realize that doing nothing is doing something (although we would not recommend that). Companies that move early in a crisis and get ahead of competition often maintain this lead for years. Lao Tzu is credited with saying, “The wise man is the one who knows what he does not know.” There is always room for improvement and no proven right answer as times are constantly changing. Without staying ahead of trends or at least educating yourself about them, your practices will soon be outdated.

It is clear given the current state of the world that changes need to be made to your business; do not waste any more time. Transformational leaders do not let a good crisis go to waste. What are you willing to do to take advantage of the pandemic’s opportunities?

If you need assistance, we have a variety of bundles to help you start a company, scale a company, or simply perfect your marketing and CRM implementation. Check out our 10K to 10X Video bundle, 10K to 10X 2020 bundle, 90 day MVP package, or reach out to WIMS Consulting to see how we can add value to your business.