Tag Archives: Entrepreneurial

Reflections on Linchpin by Seth Godin

 

I recently read Linchpin by Seth Godin and have some reflections and thoughts from the book which I want to share. Godin an author, blogger, and speaker provides the tagline Are You Indispensable?

 

 

This book is a perfect read for anyone who is interested in answering this question: In the ever-evolving world how can you stand out from the crowd?

 

I will highlight one section of this book which impacted me the most and suggest anyone who is interested seek out additional information

 

The section which I want to focus on discusses the concept of the American dream and how it changes as the business world changes. On pages 32-33 of Linchpin Seth Godin proposes the concept of The New American Dream which shows how the concept of the American Dream changes as the business world adapts. The most common aspects of the American Dream include having a well-paying job, living in a good house, and living a comfortable life. This idea is a byproduct of the post-World War II industrial American culture where corporate America promised workers a good paying job and a sense of security.

 

The Old American Dream:

 

  • Keep your head down
  • Follow instructions
  • Show up on time
  • Work hard
  • Suck it up

 

This shows how work during this era was built on showing up to the office or plant, following the rules, and not making any fuss. In this world, the role of management controls the decisions within the business world and access to a better life. A successful worker specialized in a certain task or a set of tasks where they could help the organization eventually provide a finished service or product. With most of the power held by managers the employees worked and had an understanding that they would be rewarded for following orders and not striving to become innovative.

 

The Old American Dream was around during a time when the workforce was defined by company towns and low employee turnover. An agreement was usually agreed on that when workers joined a company, they would not become burdensome to the firm by raising questions and would instead follow orders and receive payment and a means for a better life. As technology and society changed and evolved the world of work and the role the employee had in the organization changed. American companies faced additional competition from foreign competitors and technology changed the roles that employees did. Now merely showing up at work was not enough and employees needed to set themselves apart. Since the workforce has changed Godin outlined a new set of skills needed to achieve the American Dream.

 

The New American Dream

 

  • Be remarkable
  • Be generous
  • Create art
  • Make judgement calls
  • Connect people and ideas

 

These skills are increasingly soft skills and can not be written in a job description. These are the skills which the Linchpins possess. The term linchpin is the new class of workers Godin proposes between management and labor who create, bring people together, and help get the idea makers from their company into the same room. To become a Linchpin an employee needs to show their employer that they can create innovative projects and work well in teams. The changes in work shows how to become a successful employee it is necessary to have strong soft skills, be a good communicator, and work well in teams.

 

Are you a linchpin?

Do you lead others even if it is not in your title?

Take some time to think about how you can become a linchpin for your organization through creating and leading those around you.

Building Personal Growth and Development

The New Year is well underway and here in Charlotte the past week actually feels like winter. The warm Spring-like weather that started the year is a fleeting memory. The beginning of the year is a good time to think warm thoughts of a beach somewhere or the fact that spring is coming. It is also a good time to think about some goals and steps to make 2019 a more productive year.

I am sure many of you have seen your fair share of articles on life hacks and ways to increase productivity to make 2019 the best year of your life on social media, another blog, or an online publication. I think the best way to move through these articles is to focus on some smaller changes that can be made to improve your outlook on life, productivity, and health. I might suggest you check out “Your Future Self”, Fast Company’s series on improvements that can be made, some simple and others more time intensive to improve your life.

These articles are worth exploring since they include topics that are relevant to growth across professional and personal skills. For the entrepreneurial spirit, might I suggest reading “Your 12-month guide to building your side hustle this year” by Lindsay Tigar. Tigar uses this article to highlight some specific monthly calls to action over the next 12 months from building your side hustle. For example, January begins the year long journey with a period of Self-Assessment. The beginning of the year should serve as a time to outline and consider what exactly having a side hustle means for you and how it will affect your loved ones, taxes, and full-time job. Having a side hustle is hard work but by following some self-evaluation during the first three months of the year this will help build the foundation for a new side hustle or improve your existing strategy before heading into April and Q2 with an improved idea and the right attitude to succeed.

The final article, “How to redesign your days to give you back a few extra hours every week” by Elizabeth Grace Saunders outlines what steps to take to get more out of your time during 2019. While this sounds like a lofty concept, the steps to follow are quite simple. Saunders breaks down how to gain time into these categories quitting something, limiting something, pausing something, delegating something, adding something. I have chosen to limit my time on social media while filling that time with the addition of re-reading some of my favorite books to get a new perspective on them. I urge you to take a step back and see if there is an aspect of your life where you could add, delegate, limit, or pause tasks to make your overall week more rewarding and fulfilling.

As 2019 is already two weeks old which is hard to believe. In this New Year, taking a few minutes each day to focus on personal or professional development can reap many benefits. Instead of trying to stick to rigid resolutions see if making a few small changes will help improve your mindfulness and productivity going forward.

Reading List:

Tigar, Lindsay, “Your 12-month guide to building your side hustle this year” Fast Company. Retrieved 14 January 2019 from https://www.fastcompany.com/90279105/your-12-month-guide-to-building-your-side-hustle-this-year.  

Sounders, Elizabeth Grace, “How to redesign your days to give you back a few extra hours every week” Fast Company. Retrieved 14 January 2019 fromhttps://www.fastcompany.com/90280742/how-to-redesign-your-days-to-give-you-back-a-few-extra-hours-every-week.

“Your Future Self” Fast Company. Retrieved 14 January 2019 from https://www.fastcompany.com/section/your-future-self.

-Craig Oliver

WIMS, Inc.

Entrepreneurs Zoho CRM

Entrepreneurs! Are You Aware of the Latest Offerings from Zoho CRM?

Forget what you think you know about CRM programs. It’s time for you to rethink the entire idea that you’ve been holding onto for years now. You know, that they’re too expensive, too complicated, and not useful enough to justify tackling those challenges. It’s just not true anymore. I understand why you think that way, but until you’ve seen the latest software package that Zoho CRM has been rolling out it’s simply misguided. Allow me to enlighten you a bit.

While I remain a raving Salesforce fan, I’m not going to suggest you take on a CRM program of that magnitude (unless your enterprise fits a certain set of criteria). I still love HubSpot as well but will save that for another post. Right now, I’m here to inform you about the crazy new suite from Zoho that you must at least take a few minutes to check out. If you’re a solo entrepreneur/freelancer, or you have all the way up to 25 employees it will help revolutionize and scale your business like crazy.

Now I was already geeking out a couple months ago when they launched Zoho One. But then they went ahead and added too more applications the other day which literally blew my mind. Zoho Flow “automates business workflows by connecting your apps. You can build smart integrations to break the information silos in your business.” This works for both internal Zoho apps and external ones as well, think Zapier or IFTTT. The other is Zoho PageSense, which is “the Complete A/B Testing and Website Optimization Software. Get ready to increase website conversions and skyrocket your revenue.”

Now, for transparency purposes I must inform you that a large part of my business is built around assisting companies of all sizes and industries to build and implement CRM programs like these. BUT, I legitimately use this one for my own business. It not only has helped me to get better organized with project management and more efficient and streamlined from an operations perspective but leveraging it has tangibly helped me to grow the revenue of my business significantly as well. I’m all about automating as much as possible and these new features allow you to do just that.

If you want to explore what incorporating a CRM program would look like for your business, reach out to me and I’d be thrilled to assist. Whether it’s Zoho or one of the many other incredible programs out there, we can certainly get you on the right track to implementing it correctly to start demonstrating ROI asap.

Before moving forward, to get a better idea of what all they have to offer, take a look at how they articulate it:

Zoho One is a revolutionary all-in-one suite to run your entire business—an unprecedented 35+ integrated applications on one account, with complete administrative control—for a price that will change the way you think about buying software.

Zoho One includes applications with complementary mobile apps so you can run your entire business on one suite. This is the real deal here: You’re getting full-featured, enterprise editions of the entire Zoho suite. That means being able to reach customers, grow sales, balance your books, and work in productive and collaborative ways from any device—all with a single login and password.

Zoho One connects your sales, marketing, customer support, accounting, and more, while also giving you contextual integrations to communicate and collaborate with colleagues, customers, and vendors. With an integrated suite like Zoho One, you’ll always have the right information in the right places, empowering your employees to do great work. Traditionally, this has required an astronomical IT budget and an army of consultants to force everything together. Zoho One makes all that cost and complexity a thing of the past.

Zoho One is enhanced by Zoho’s growing developer ecosystem, marketplace extensions, and global partner network. We’ve made Zoho One extendable so our technology partners can customize our applications to meet your unique needs, across a broad set of industries. These custom apps and extensions of our already powerful applications are made available to you through our Marketplace. Meanwhile, our 1,000+ implementation and training partners are available to help you locally as needs arise.

Judging the YLAI Pitch Competition: A New Entrepreneurial Perspective

Last week I was fortunate enough to be 1 of 6 judges from the Charlotte entrepreneurial community to take part in the Young Leaders of the Americas Initiative (YLAI) Charlotte Pitch Competition. In partnership with International House Charlotte, Meridian International Center, and the U.S. Department of State they’ve been hosting 9 incredible startup entrepreneurs (aka “Fellows”) from across Latin America. They started their trip in Atlanta before heading to Charlotte, and are currently finishing up in Washington D.C. before heading home.

We were asked to simply listen to each of them tell us about their business. They had 3 minutes to do so along with the aid of a PowerPoint presentation. We were given a scoring rubric with which to judge them on, and we were also given 3 minutes for follow up questions. After they all went the judges deliberated and had to select the top 3. Afterwards the judges were given a certificate with “The title of Citizen Diplomat, in recognition of outstanding efforts in fostering cross cultural understanding.” Very cool, but the real takeaway was the education I received from this experience.

The creativity and resourcefulness shown by each of them was profoundly inspiring from an entrepreneurial perspective. The fact that they are building businesses with far less resources and infrastructure than we have here was mind blowing. Not to mention, their target markets aren’t as neatly defined or as accessible as they here either. Yet these people relentlessly march on, finding unique ways to monetize and scale their businesses despite the odds being against them. But what stuck out the most was their sheer passion for doing whatever they can to make their communities and countries a better place to live and work.

They knew all the buzz words and latest business trends, what business models work well, how to leverage social media and the internet to promote their business, etc. Even though each country has differing laws, tax structures, governmental support, and macroeconomic circumstances they all seemed to know how to play the game well in their respective countries too. It reinforced the fact that there is simply no excuse or justification for not doing whatever it takes to succeed in business.

I don’t mean to imply that these things are negative, on the contrary I think it presents a tremendous opportunity. The potential for further global growth is seemingly infinite, and the entrepreneurial spirit is spreading to every corner of the globe.

In case you’re interested in looking any of these entrepreneurial people and their businesses up (they would greatly appreciate any support, even if it’s simply offering feedback to help them improve) I’ve provided a list below.