Category Archives: CMO

Entrepreneurs Zoho CRM

Entrepreneurs! Are You Aware of the Latest Offerings from Zoho CRM?

Forget what you think you know about CRM programs. It’s time for you to rethink the entire idea that you’ve been holding onto for years now. You know, that they’re too expensive, too complicated, and not useful enough to justify tackling those challenges. It’s just not true anymore. I understand why you think that way, but until you’ve seen the latest software package that Zoho CRM has been rolling out it’s simply misguided. Allow me to enlighten you a bit.

While I remain a raving Salesforce fan, I’m not going to suggest you take on a CRM program of that magnitude (unless your enterprise fits a certain set of criteria). I still love HubSpot as well but will save that for another post. Right now, I’m here to inform you about the crazy new suite from Zoho that you must at least take a few minutes to check out. If you’re a solo entrepreneur/freelancer, or you have all the way up to 25 employees it will help revolutionize and scale your business like crazy.

Now I was already geeking out a couple months ago when they launched Zoho One. But then they went ahead and added too more applications the other day which literally blew my mind. Zoho Flow “automates business workflows by connecting your apps. You can build smart integrations to break the information silos in your business.” This works for both internal Zoho apps and external ones as well, think Zapier or IFTTT. The other is Zoho PageSense, which is “the Complete A/B Testing and Website Optimization Software. Get ready to increase website conversions and skyrocket your revenue.”

Now, for transparency purposes I must inform you that a large part of my business is built around assisting companies of all sizes and industries to build and implement CRM programs like these. BUT, I legitimately use this one for my own business. It not only has helped me to get better organized with project management and more efficient and streamlined from an operations perspective but leveraging it has tangibly helped me to grow the revenue of my business significantly as well. I’m all about automating as much as possible and these new features allow you to do just that.

If you want to explore what incorporating a CRM program would look like for your business, reach out to me and I’d be thrilled to assist. Whether it’s Zoho or one of the many other incredible programs out there, we can certainly get you on the right track to implementing it correctly to start demonstrating ROI asap.

Before moving forward, to get a better idea of what all they have to offer, take a look at how they articulate it:

Zoho One is a revolutionary all-in-one suite to run your entire business—an unprecedented 35+ integrated applications on one account, with complete administrative control—for a price that will change the way you think about buying software.

Zoho One includes applications with complementary mobile apps so you can run your entire business on one suite. This is the real deal here: You’re getting full-featured, enterprise editions of the entire Zoho suite. That means being able to reach customers, grow sales, balance your books, and work in productive and collaborative ways from any device—all with a single login and password.

Zoho One connects your sales, marketing, customer support, accounting, and more, while also giving you contextual integrations to communicate and collaborate with colleagues, customers, and vendors. With an integrated suite like Zoho One, you’ll always have the right information in the right places, empowering your employees to do great work. Traditionally, this has required an astronomical IT budget and an army of consultants to force everything together. Zoho One makes all that cost and complexity a thing of the past.

Zoho One is enhanced by Zoho’s growing developer ecosystem, marketplace extensions, and global partner network. We’ve made Zoho One extendable so our technology partners can customize our applications to meet your unique needs, across a broad set of industries. These custom apps and extensions of our already powerful applications are made available to you through our Marketplace. Meanwhile, our 1,000+ implementation and training partners are available to help you locally as needs arise.

GNEISS

WIMS Client Spotlight: GNEISS 2017 Year in Review & What’s to Come in 2018: Reinventing the Financial Wheel

“The GNEISS team truly had an incredible year in 2017. It was filled with many milestones and growth as a company and platform. Our goal is to help our users unlock the power of the blockchain to take control of their financial freedom. We’re doing this by building the World’s 1st P2P Ethereum Blockchain Platform. More specifically, GNEISS is a business development and free market platform that uses blockchain technology to enable peer to peer financial transactions.

Clearly the explosion of the cryptocurrency market and popularity of Bitcoin and Ethereum has played a tremendous role in propelling us forward. The awareness and branding/marketing of the industry created a headwind which we have been able to leverage to our advantage.

Some of the key milestones we hit this year are included below:

  • Reached beta stage of development.
  • Enabled Secure Wallets via Segwit/Multi Sig (for bitcoin); we’ve incorporated all the features of Bitcoin and Ethereum onto our platform.
  • Established Fiat Currency Tethers (we were the first platform to do this!).
    • Including: USD, EUR, CNY, GBP, CAD, AUD.
  • Our GNEISS coin is now listed on the Ether Delta Exchange and being publicly traded, it will soon be on Bancor and others as well.
  • 140+ users and climbing.
  • Launched our online forum/blog: forum.gneiss.io.
  • We’ve grown our social media presence on multiple platforms and have released multiple videos to our YouTube channel.

 

What’s to Come in 2018

The market for peer-to-peer lending is growing annually, potentially reaching $490B by 2020 [1] Our aim is to bring borrowers and lenders on a single platform where those with access to finance can connect with those in need of finance, and reach mutually beneficial terms and conditions that are transparent and immutable. Through GNEISS, loans can be achieved using a legally verified smart contract and secured using crypto-currency. The smart contract is executed on the Ethereum platform, facilitating a peer to peer interaction, with the transaction details recorded on the Blockchain.

This enables individuals or companies who have digital assets to borrow against them, to generate immediate cashflow, without compromising the position of their assets. Borrowers can use their crypto-currencies as collateral on a safe, efficient, and cost saving platform. Similarly, lenders who have reserved digital funds can provide loans based on their risk tolerance and achieve higher returns than typical bank deposits.

By creating a win-win situation, on a decentralized and transparent platform, GNEISS is creating opportunities which have not existed in the cryptocurrency space. In short, GNEISS enables frictionless access to credit in a secure and scalable way.

1https://lending-times.com/2017/07/24/alternative-lending-and-cryptocurrencies/

In addition, the following are some of the highlights of what else is on the horizon:

  • Full platform launch set for later this year.
  • Ability to tokenize any asset in the free market that has value (everything has value and you will be able to assign a price to it).
  • We will continue to pursue getting listed on the Bittrex and Poloniex exchanges.
  • Improve our money/wallet management system.
  • Enhance user management and interface functionality.
  • Release new features, such as:
    • Create, transfer, mint, burn, exchange, tax, or pay dividends to any crypto-asset or smart contract on our decentralized blockchain-powered trading platform.
    • Ability to exchange tokens.
    • Ability to create new tokenized assets.
  • Mobile application launch.”

Stay tuned!

It’s Q4: Finish Like a Savage & Prepare for 2018 Domination!

There’s something about Q4 that is always exhilarating to me. Knowing that “the game” is coming to an end, each and every play is more significant, there’s less margin for error. Perform well during this time and you can make up for a lot of previous mistakes and setbacks along the way. Let up or fumble the ball, and you can destroy all the momentum you made thus far. No pressure, right?

All of this is going on while simultaneously a new game is going to begin soon thereafter. Endings are always thrilling, but so are new beginnings after all.

Despite the hectic grind I’ve been on lately, I made sure to take a little time to write up a quick “Q4 Manifesto” which is mostly for myself, but then I decided to add a few extra tips for others too, primarily applicable to your business or professional life.

  • Don’t wait for January 1st to start your New Year’s Resolutions, now’s as good a time as any. It’s a misguided practice that usually doesn’t end well anyway. You don’t need an arbitrary start date to work on self-improvement, that should be a daily practice as it is.
  • Get AGGRESSIVE – Close out ALL of those pending dream deals that have been lingering. Do much more outreach and lead generation. Don’t dwell on whether you’re annoying people or assume that they already have an expert helping them that does what you do.
  • Debrief/Reflect on the past year. What worked, what didn’t, what do you need to improve upon? Lay it all out objectively and identify opportunities to get better.
  • Strategize for 2018 now. Spend an appropriate amount of time writing out goals, sketching out project plans, be thoughtful and deliberate. But once that’s completed, start working on implementing that strategy ASAP.
  • Don’t eat and drink everything in sight just because it’s the holidays. Maintain (or in some cases start) your workout routine consistently and only indulge occasionally.
  • Enjoy time with my family and friends and BE PRESENT. Don’t spend that precious time distracted with your head in the clouds and worrying about things that are out of your control.

A few specifically for you:

  • Get and implement a CRM already! Seriously, how many times do I have to say it? If you need to spend some time asking a few questions on how to get started, reach out to me, that part is, and always will be, on the house.
  • Start a blog, a podcast, video/webinar series, whatever. Leverage content marketing to develop and enhance your brand and get your business’ name out there.
  • Finally start that business you’ve been day dreaming about for years now.
  • Or at least start working on that side hustle you’ve been planning.
  • Identify an organization you’re interested in and get involved in the community. This could be philanthropic or civic, doesn’t matter as much as simply taking action and giving back.

I’m sure there are plenty others I’m forgetting. And I will likely revisit this some more over the next few months to continue tweaking it.

What are some of your Q4 goals? What about your 2018 goals? How can I help you achieve them? Please let me know, would love to hear from you!

The Most Epic Entrepreneur Resource Guide of All Time

As the title says, I’ve set out to build “The Most Epic Entrepreneur Resource Guide of All Time.” I’ve seen and read most of them throughout the past five years plus while researching all things related to being an entrepreneur, and while there are plenty of good, even great, ones I’m working on building a better one.

The amount of time I’ve spent doing research is incredible, so hopefully I can save you a little time while on your own journey. Being an entrepreneur is hard enough as it is, so if I can make it a little easier for you I can’t ask for much more than that.

First, a disclosure, please pardon our dust while this remains under construction. But as the great Reid Hoffman says:

“If You’re Not Embarrassed By The First Version Of Your Product, You’ve Launched Too Late.”

Updates will be coming fast and furiously throughout September, with function being prioritized over form (for now). That of course is in development as well.

Everything will be broken down into sections based on specific topics related to your business, along with location specific pages for the cities that WIMS Consulting operates in for now (Charlotte, Miami, New York, San Diego/LA to start). There will be an index to help assist with where everything is located as well.

To give you an idea, so far the following pages are live despite not being complete yet.

Topics in the pipeline include (among many others):

  • Startup/New Business
  • Business Development, Lead Generation, Sales
  • Creative
  • Software/Platforms
  • Training/Education
  • Legal

In the mean time, make sure to bookmark this page and check back often.

Also, if there are topics/resources/service providers/vendors missing that you’d like me to add, please let me know!

The Potential ROI of Social Media

By now I shouldn’t have to articulate the value or justify the need for a social media strategy for your business. There are literally thousands of articles, white papers, and studies that have been written and distributed highlighting facts, figures, and metrics galore. Rather, I wanted to share a couple recent social media success stories and provide some tangible action steps for you to implement because that’s what this blog is for. As I’ve mentioned publicly, the new mantra is: Add Value.

LinkedIn Is Still King (depending on your target market)

I get referrals on LinkedIn all day long, but then again, I’m fairly active and present on the network. It’s my obvious preference with regard to the long game of business development. Every time I meet a new person at a networking event, or get introduced to a prospect or potential COI (center of influence/referral source) via email my first follow up step is to connect with them here. It just works and compounds.

Another tip: if someone asks you to introduce them to someone you’re connected to: do it. What do you have to lose? Sure, there are exceptions to this, but if you’re not comfortable with that then why are you connected to them in the first place? Even if I don’t know them all that well, I just disclose that fact in the intro and let that person make the call to follow up or not. This simple act often leads them to reciprocate when needed, and is a good reason to reach out to the other person too. Try this: “Hey I know it’s been a while, but so and so reached out to me and asked if I’d make an introduction, figured was a great reason for me to follow up with you too.” The answer is always no if you never ask.

However, you can’t neglect the others such as Facebook, Instagram, and Twitter

Sometimes you spend days and weeks shouting into an empty vacuum of time and space. The social media vortex swallows your content and garners little more than a like or two, and maybe a share or a re-tweet. You have great content but no one is really seeing it, so you get discouraged and post less frequently or stop altogether. BAD MOVE.

Now these results aren’t typical, but in addition to managing my company’s social media accounts along with a few clients, I also do it for some of my joint ventures. Recently, a life-altering event occurred when we received an inbound lead worth well into the high six/low seven figures. And this deal came in from a single TWITTER post. No joke, you read that right. Even if I never get another lead from Twitter again, that one tweet will pay for a life time of tweeting. The point is keep sharing, and sharing, and sharing.

Ask and Ye Shall Receive

Make sure to be very specific about what you’re looking for. When asking for a general referral, it’s often answered with crickets. It’s not that people don’t WANT to help, rather they just don’t know exactly how, or even what you have to offer. If they have to think too hard about it, you’ve lost them. Therefore, its best to keep things simple and specific.

For example, I recently posted that I was looking for a referral to accounting firms with annual revenue over $5 million. I have an abundance of experience in that space and currently have a gap in my client portfolio. Literally within 3(!) minutes of posting it on Facebook I was introduced to a dream prospect that would be a perfect fit for my business. And 10 minutes after that I was introduced to another one equally as good.

Action Keeps You Top of Mind

Even if you do nothing but share existing content from sources such as Entrepreneur Magazine, Inc. Magazine, and others that regularly post timely business-oriented content online you could still see ROI. Take it a step further and curate it with a nugget of commentary and context and over time that’s enough to garner goodwill and establish yourself as a thought leader and resource. This really adds up and pays dividends over the long-haul. People in your network will appreciate your contribution to enhancing their education along the journey.

As always, if there’s anything I can ever do to assist you along your social media journey, please don’t hesitate to reach out! And don’t forget to check out the WIMS Blast Off Bundle: 10Kto10X if you haven’t yet.

WIMS Client Spotlight: GNEISS (Global Network Encryption Investment Security Service) Ethereum Blockchain

GNEISS App Takes Development to Next Level; Launches Alpha to Users
New, Charlotte-based player in blockchain brings new value to crypto-tokens, smart contracts & economy.

Global Network Encryption Investment Security Service (GNEISS) officially launched the Alpha version of their much-anticipated App to the public.

GNEISS is the newest player in the blockchain platform space, crafting and adding unprecedented value and security for users. With its exchange platform, GNEISS users can create, transact, and destroy any crypto-asset or smart contract in a personal “E-Vault” utilizing the Ethereum blockchain. The GNEISS app is built to replace traditional dependency upon third-party market vendors (such as banks) for transactions and to provide a unique capacity for users to easily create crypto-assets of their choosing to trade in a digital marketplace via smart contracts.

Each GNEISS user who registers for the app via the website will have secure access to a private E-Vault. Although this is required by law to uphold any smart contracts made, the GNEISS app development team has gone to great measures to provide an added security measure.

Starting today, users will have the ability to create, send, and trade their own crypto-asset with the built in smart contracts of Privacy, Mint/Burn, Transaction and Interest Tax. Users will be able to trade a number of fiat currencies including: the U.S. Dollar (USDT), the Euro (EURT), Chinese Yuan (CNYT), Great Britain Pound (GBPT), Canadian Dollar (CADT), and the Australian Dollar (AUDT).

“This launch gives people the ability to create their own crypto-tokens and smart contracts,” Founder Michael Morton stated. “We have had six fiat currency pairs tethered for weeks which means users can start trading the world’s most-traded forex pairs on the GNEISS platform.”

This Alpha version is just the beginning.  Secured, smart contracts, including (but not limited to) derivatives, insurance and loans are in the process of completion as are DAOs. As well, a decentralized mobile app is set for completion by the end of 2017. It is reported that a Beta version will be available by the end of Q3 2017. The full launch of the platform will happen in early 2018.  All appropriate paperwork has been filed to list GNEISS on Poloniex; the company anticipates listing on that exchange in the next several weeks.

Morton is adamant that GNEISS has the power to transform investing in what he calls a ‘trustless economy’. “GNEISS will revolutionize financial transactions between people as much as the internet changed the transmission of data,” he says. “It will bring into existence an open, free, and accessible market powered by blockchain technology which will put the power of Wall Street into people’s hands – where it should be.”

ABOUT GNEISS
Unlock the power of the blockchain, and take control of your financial freedom. GNEISS is the first peer-to-peer blockchain platform that allows the creation of any financial contract middleman-free by leveraging the power of blockchain technology. GNEISS can do everything financial marketplaces can do – only better, cheaper, faster, peer-to-peer, and more efficiently. Welcome to the GNEISS Revolution. For more information, please visit GNEISS.io.

10Kto10X The WIMS Blast Off Bundle

10Kto10X: The WIMS Blast Off Bundle

Whether you’re launching a completely new business, legitimizing a side hustle, or going back to the drawing board with an existing entrepreneurial endeavor, The WIMS Blast Off Bundle is the perfect solution to help you get started and hit the ground sprinting. Whether you’re a first-time entrepreneur or of the serial variety you know that getting your brand and marketing on point is crucial. So, while you focus on building your business and doing what you do best, leave that part to us.

The WIMS Blast Off Bundle includes the following:

  • Website (Created w/ Wix)
    • 5 pages: landing page, contact, about, product/service, bonus (client’s choice).
    • Mobile Friendly.
    • Standard SEO optimized.
  • Video
    • Corporate landing page video (up to 3 minutes).
    • Half day, onsite shoot.
    • Up to 4 interviews with partners, employees, clients, and/or testimonials.
    • Includes music/GFX, B-roll, editing, and post production.
    • Condensed version for social media (30 seconds).
  • Social Media Activation
  • Content
    • Press Release.
    • Launch blog post.
  • Creative
    • Logo
    • Branding Kit.
    • Stationary (Business Card, Letterhead, etc.)
  • 4-hour one-on-one strategy session to get launched. Time allocated for feedback, editing, etc. as well.
  • $250 cash commission for referrals (upon completion of project).

*Restrictions

The following options are considered upgrades and not included in the 10Kto10X package. However, we would be thrilled to accommodate you for an additional fee on an ad-hoc basis.

  • Website – e-commerce functionality.
  • Video – access to Drone and 360 videos.
    • Travel across the country is possible and negotiable on a case by case basis.
    • The specific package will be discussed prior to launch, and additional options are available on an appropriate basis.

**10X does not imply a 100% guaranteed 10X return on revenue.

Visit https://www.wims-consulting.com/10kto10x if you’re interested in registering.

WIMS: Where is Mike Simmons?!

To say that the 1st quarter plus of 2016 has been intense would be an understatement! WIMS Consulting has been in full-on hyper growth mode with lots of incredible new clients and projects currently underway and several others in the pipeline as well. While I’m extremely grateful and would never complain about that, one downside has been that The WIMS Guide has fallen off a bit.

Luckily, thanks to lessons learned from Tim Ferris and The 4-Hour Workweek this will no longer be the case due to a technique called “batching.” Essentially that means that I’ve been writing several posts simultaneously so that I can build up an inventory in advance to keep them going regularly. Between my personal posts and the stacked roster of diverse guest writers I’ve been recruiting there is going to be a lot of great content coming your way.

Now, back to my original question of “Where is Mike Simmons?!”

Over the past few months I’ve been extremely focused on growing the business. Landing new clients in my home base of Charlotte has been a significant priority, and so far this year has already been exceeding expectations as I’m now working with companies here varying from startups to multi-billion dollar entities and everything in between.

I’ve also been fortunate enough to be able to do quite a bit of traveling, my business trip to Miami last month was very successful as it remains a key component of my growth strategy. Maintaining my footprint there means a great deal to me and fortunately my existing relationships continue to bring new opportunities.

The California trip was primarily for vacation, however expanding the business there is another 2016 goal of mine and it looks very promising. In addition, as New York remains the holy grail of markets, I’m thrilled to have landed an amazing client there too, which I will elaborate on further when the time is right.

While some of the current projects remain confidential, I at least wanted to share some details about a few of them.

Nimbus – A payment processing platform based in Charlotte. It’s currently available online, via iOS mobile application (soon on Android as well), and it’s compatible with PC/Mac. You can process credit card payments on your phone by taking a picture so a swiper is no longer needed, it also processes ACH, Apple/Android Pay and other alternative methods as well. Rates start at 2.25% (best rates available) and will decrease automatically based on transaction volume. It also has an open API, allowing other applications and platforms to integrate it into their own systems to process payments. Pretty cool stuff and that’s just the beginning of what it can offer.

SalesFuel – This is a really interesting concept that I’m excited about collaborating on. I recently partnered with a South Florida based company called On the Ball/SalesFuel which is a business development firm that works with organizations’ sales team to get them meetings with the C-Level suite. We’re building a team that will span across the country and already beginning to work with some amazing companies.

Golf Squad – In a business world where sales and lead generation strategies are rapidly evolving, one approach continues to remain extremely effective: the game of golf. The Golf Squad Corporate Program was created to pursue the mission of formally blending the golf and business worlds together. Each program is led by a PGA professional and operations currently exist in over a dozen states and counting.

Ok, that’s enough of the shameless plugs for now but I wanted to provide some additional insight into what I’ve been up to, along with a snapshot of some of the companies I’ve been working with.

I will start wrapping up with a lesson I’m currently learning the hard way. Most of the talk about being an entrepreneur focuses on how difficult it is to get new clients and business. That is certainly true, but what seems to be discussed less often is the great challenge it is to service them and implement afterwards which is at least as equally important. To be frank the balancing act is a full on struggle and I’ve certainly been experiencing growing pains. Because of that I’ve been working on building the team, so any referrals in that regard would be greatly appreciated.

Lastly, as always I’d love to hear your thoughts, comments, insights, etc. so please feel free to reach out and let me know what you think!

Start Preparing for 2016 NOW: Gain Momentum Heading Into Next Year

It’s now December 2015 (wow that’s crazy to think about!) and we have one month left in the year. While New Year Resolutions typically get all the rage around this time, this year I’ve been trying something much different so I can hit 2016 with serious momentum. Why wait to get started on getting better at a mostly arbitrary point of time?

Personally, it’s the beginning of week 7 of sticking to a legit workout/training regime. I’ve been working on improving my Spanish almost daily in the same amount of time as well. And, I just relaunched my new website and blog. Sure I could’ve waited until January 1 to begin, but why when now is the perfect time to begin getting better (or even better: yesterday).

Of course that doesn’t mean you shouldn’t enjoy the holidays and indulge in the parties, family time, and especially great food and drinks. However, you should simultaneously begin planning for next year as well, both personally and professionally (this post will stick to the “professionally” part). Otherwise January 1st is going to smack you in the face with the inevitable onset of panic and regret.

Here is my list of the top 5 things to consider, plan for, and think about implementing in your business, etc. for next year. Of course there are about a million others, but for brevity’s sake (if you’re into the whole brevity thing) I’ll keep it short so you can get back to your holiday shenanigans.

  1. Rethink Money.

This may seem obvious but cash, checks, and credit cards aren’t the only way to pay for things, nor to get paid for the products and services your business provides. Electronic currency is extremely convenient and safe. For example, it’s quite common that I get paid for a project via PayPal (whether via their PayPal account or their credit card), and subsequently pay a company expense via my PayPal debit card or by transferring immediately afterwards. All this without having to deal with a bank in the middle or crazy credit card transaction fees.

There are also a ton of benefits in using Venmo, Square, Apple Pay, etc. Lastly, while it may take a little more time to yet to go mainstream, I’d also be thinking about how to implement BitCoin into your business as well.

  1. CRM & Marketing Automation

I’ve been preaching this one for years now, yet people still keep pushing it off because of the perception of extremely high costs both monetarily and in resource allocation. Sure a well implemented and administered CRM and Marketing Automation program remains a relatively expensive investment. But the cost of not utilizing these tools is even greater, and the ROI more than makes up for it.

While you may not want to admit it, your competitors most likely have a program either operational or at least in the works. Soon just having one isn’t going to be enough to remain competitive either, as economies of scale will be reached and adjustments will be made. There are approaches and methods to get a program implemented in a cost effective manner, and I’d love to be your resource to show you how.

  1. Content Marketing: Video in Particular

Content marketing includes your blog, social media posts, ebooks, how-to guides, white papers, podcasts, etc. (You do have a content marketing strategy, right?) All of these will remain extremely valuable in 2016 of course and leveraging them is still a great marketing strategy, however the one that will continue to trump them all is video. Again, this isn’t anything new, however the impact of video is going to continue growing even more. Whether you begin leveraging 6 second Vine clips, hour long webinars, or 20 minute “fireside chat” videos like my boy Gary V, you really need to think of creative ways to incorporate videos into your 2016 strategy.

I’ll admit this hasn’t been a strong suit of mine in the past either, which is why I made it my mission to partner up with an excellent team to not only deliver video services to my clients, but for my personal/WIMS, Inc. 2016 video content strategy as well.

  1. Online: Improve Mobile

You most likely already have a website, and maybe you’ve even incorporated some SEO to the back end as well. You’re absolutely set now right? Not quite. The numbers showing how many people are now solely viewing website content on their mobile devices is staggering. Fortunately, most website publishing and template companies like WordPress and Wix come with complementary mobile optimization capabilities. But if you created your website a long time ago, or if you haven’t tested your mobile site recently there may still be some issues. It’s well worth getting this right now.

Extending this further is the still growing world of mobile apps. I won’t say that you absolutely need to create an app right now for your business to survive, but if you can identify potential value in having one then it’s at least worth exploring. Costs to create them have been significantly reduced due to economies of scale and improved technique. There’s even a free tool called Yapp that allows you to build a bare-bones version of an app, and it’s definitely worth taking a look.

  1. Operations: Reduce Costs; Increase Productivity & Sales

You may think you’re already operating on a bare bones budget, and perhaps you are. But there are always areas to cut back on, especially for mid-large professional services firms. The biggest area is human resources, and by extension the overhead to support it. You may love having an in-house marketing department and beautiful office space for vanity purposes. In reality though, rather than allocating such extensive resources that aren’t very efficient you could pay for work output and space as needed, rather than 24/7 in the form of salaries, benefits and a huge office location. You can dramatically reduce costs while improving efficiency and productivity, which in turn will increase revenue and profit margins. There obviously isn’t one perfect way to go about this but it certainly worth thinking about objectively.

Hopefully you’ll find at least one or two, if not all of these insights valuable as you begin winding down the year and preparing for next year. If nothing else I hope they at least get you thinking and the wheels turning. The main thing I want to reiterate is to not forget your goals and lose focus for an entire month. There are 31 days left to do great work, crush some of your lingering goals, and hit 2016 with serious momentum. I guarantee you won’t wake up on January 1st regretting that you did.

 



Marketing Process Outsourcing

The New WIMS Inc: Putting In-House Marketing Departments on Notice

Unlike my typical blog posts, this one is certainly going to piss people off, including current and former colleagues, friends, clients, and prospects. While I usually try to avoid that, I can’t any longer as some things just need to be said. Change can be a scary and complicated thing, but there’s just a better way to do business and it’s nothing personal.

Now, the trend of outsourcing is far from a new or innovative concept. Yet companies like professional services firms continue to allocate extremely high budgets of $500,000-$1,000,000 and often much more to their in-house marketing departments. They do this despite the fact that they could spend a fraction of the cost while simultaneously getting significantly better service and results.

Regardless if you prefer to keep your team in house or to use a consulting firm, one thing is constant in either case, you need to DEMAND to see ROI. There are some advantages to keeping the team in-house I’ll admit that, but you should at least be able to make an apples to apples comparison between both approaches.

The way to do that is ROI, the objective metric that evens out all playing fields. I’ve seen many CMO’s apply the “smoke and mirrors” strategy year after year. They avoid accountability by overlooking past failures while waving the amazing, shiny new “marketing strategy” that they’re going to deploy this year. This is often just the old strategy repackaged to appear new however. CEO’s looking to avoid conflict accept it as a cost of doing business and then proceed to kick the can further down the road.

Now while there are plenty of exceptions, as there always are when dealing with people, there’s something I’ve often observed in the corporate world, I call it the “comfort theory.” Essentially, when you’re paying someone a predictable and stable salary it inherently allows most people to start cutting corners and reducing the quality of their work because they can get away with it. Not only is there a reduced quality of work, but why subsidize employee’s internet browsing time and social media addiction when you can just pay for the work that’s actually done. Besides, I doubt they’re going to give you a cut of their fantasy football winnings despite squandering hours a week of your time managing their team.

Don’t just take my word for it, conduct your own experiment and see for yourself. The next time you’re in a meeting with your marketing department demand more out of them or suggest changes, and watch the level of pushback, reluctance, and resistance you get. On the contrary call a consultant about a new project idea and watch them passionately geek out about all the possibilities.

I understand the comfort of familiarity and the status quo believe me, but is it really worth spending $50,000-100,000 on a salary for someone to just write an occasional blog post or article, blankly stare at a twitter feed, or create an occasional ad. You can get the same result or better for a tenth of the cost in many cases.

As another experiment, this Friday afternoon say around 3pm, take a walk around your building and see how empty the offices and cubicles are. The mentality of being an employee and working for your boss vs. being a client and working for your business partner can’t be compared. Working with independent contractors that need your business takes the quality of work to another level. They are mini-CEOs trying to better their lives, they’re not just punching a clock while desperately waiting to leave the office early on Friday afternoon. They’re the ones working at midnight on a Saturday because they’re hungry and ambitious.

You create the best work when you absolutely need to, like when writing a paper the night before it’s due. There’s something about having your life depending on it that generates this hyper-focus of productivity. Imagine having a team of people producing this kind of work every day because that’s how they approach their live, very deliberately.

Typical counter-arguments for in-house departments include things like, “oh but we know the brand so well,” or “what if someone urgently needs a brochure for a sales call?” It may not be a popular sentiment, but people are easily replaceable. We work with various brand guidelines all the time and pick them up very quickly. Also, I’ve seen countless desks with stacks of brochures piled high collecting dust, as much as marketers may try to convince you otherwise, your beautiful brochure is not what’s going to win you new business, relationships are.

Perhaps this post is like that old “Magician’s Greatest Secrets Revealed” show where the masked magician showed you how the tricks were really done and made a lot of magicians extremely angry. If you’re feeling that way right now I hope you take this opportunity to step your game up and prove me wrong.

Changing a decades long mindset of keeping marketing teams in-house is going to require evolution and a rebuilding process, but there’s definitely hope. It will force people to BE BETTER. Think about the Golden State Warriors a few years ago. They were very bad, but they had some decent and promising players, they stuck to their long-term plan to build their team, make a few strategic moves and then a few years later they won a championship. The metaphor is very relative in business as well.

For the sake of full transparency, this long-winded blog post has the additional goal of announcing the new WIMS, Inc. We now offer a complete suite of marketing, CRM, and business development services that are provided for literally a fraction of the total cost you’re paying for your entire marketing department. By leveraging strategic partnerships and a deep team of independent contractors we are now able to offer literally any marketing service, and to any size firm in any industry. If you’re interested in video, we can develop the content, build an entire distribution network, and even create your own online channel. If audio is your thing, we can help with the creation, publishing, and promotion of your own radio show and/or podcast. If you need a website, an ad campaign, online content creation, or social media network, whatever it is you’re looking for, we can help facilitate.

Give us a call or send us an email and we’ll be happy to provide you with a FREE consultation to see if our companies would be a good fit to work together. Part of building strong long-term relationships includes occasionally offering some free advice, which we do happily. What do you have to lose by at least evaluating whether it’s worth pursuing a potential 6-figure a year cost reduction in your marketing expenses?