Tag Archives: New York

Entrepreneurs Zoho CRM

Entrepreneurs! Are You Aware of the Latest Offerings from Zoho CRM?

Forget what you think you know about CRM programs. It’s time for you to rethink the entire idea that you’ve been holding onto for years now. You know, that they’re too expensive, too complicated, and not useful enough to justify tackling those challenges. It’s just not true anymore. I understand why you think that way, but until you’ve seen the latest software package that Zoho CRM has been rolling out it’s simply misguided. Allow me to enlighten you a bit.

While I remain a raving Salesforce fan, I’m not going to suggest you take on a CRM program of that magnitude (unless your enterprise fits a certain set of criteria). I still love HubSpot as well but will save that for another post. Right now, I’m here to inform you about the crazy new suite from Zoho that you must at least take a few minutes to check out. If you’re a solo entrepreneur/freelancer, or you have all the way up to 25 employees it will help revolutionize and scale your business like crazy.

Now I was already geeking out a couple months ago when they launched Zoho One. But then they went ahead and added too more applications the other day which literally blew my mind. Zoho Flow “automates business workflows by connecting your apps. You can build smart integrations to break the information silos in your business.” This works for both internal Zoho apps and external ones as well, think Zapier or IFTTT. The other is Zoho PageSense, which is “the Complete A/B Testing and Website Optimization Software. Get ready to increase website conversions and skyrocket your revenue.”

Now, for transparency purposes I must inform you that a large part of my business is built around assisting companies of all sizes and industries to build and implement CRM programs like these. BUT, I legitimately use this one for my own business. It not only has helped me to get better organized with project management and more efficient and streamlined from an operations perspective but leveraging it has tangibly helped me to grow the revenue of my business significantly as well. I’m all about automating as much as possible and these new features allow you to do just that.

If you want to explore what incorporating a CRM program would look like for your business, reach out to me and I’d be thrilled to assist. Whether it’s Zoho or one of the many other incredible programs out there, we can certainly get you on the right track to implementing it correctly to start demonstrating ROI asap.

Before moving forward, to get a better idea of what all they have to offer, take a look at how they articulate it:

Zoho One is a revolutionary all-in-one suite to run your entire business—an unprecedented 35+ integrated applications on one account, with complete administrative control—for a price that will change the way you think about buying software.

Zoho One includes applications with complementary mobile apps so you can run your entire business on one suite. This is the real deal here: You’re getting full-featured, enterprise editions of the entire Zoho suite. That means being able to reach customers, grow sales, balance your books, and work in productive and collaborative ways from any device—all with a single login and password.

Zoho One connects your sales, marketing, customer support, accounting, and more, while also giving you contextual integrations to communicate and collaborate with colleagues, customers, and vendors. With an integrated suite like Zoho One, you’ll always have the right information in the right places, empowering your employees to do great work. Traditionally, this has required an astronomical IT budget and an army of consultants to force everything together. Zoho One makes all that cost and complexity a thing of the past.

Zoho One is enhanced by Zoho’s growing developer ecosystem, marketplace extensions, and global partner network. We’ve made Zoho One extendable so our technology partners can customize our applications to meet your unique needs, across a broad set of industries. These custom apps and extensions of our already powerful applications are made available to you through our Marketplace. Meanwhile, our 1,000+ implementation and training partners are available to help you locally as needs arise.

WIMS Client Spotlight: Custom Consortium

Custom Consortium is an e-commerce, and soon brick-and-mortar retail company as well, operating out of New York and Los Angeles. The company curates the world’s finest bespoke and customizable fashion brands so that individuals can discover and design them to create their own style. Their tagline is “Empower Your Individuality Through Our World of Customization.”

It works like this. You can discover products in their growing collection of brands. Next you design your favorite fashion items to express your individual tastes and needs. Then your products are custom-made and shipped to your door.

Their current brands include:

  • Saintly – Fully customizable, highly functional, and gorgeous leather weekenders and fine goods handmade in the heart of New York City.
  • Impish Lee – A sister-owned, NY-made lingerie brand that enables women to design their own intimate and lounge apparel online.
  • Awl & Sundry – Handcrafted custom shoes.
  • Black Lapel Custom Clothiers – Flawlessly fitting suits, shirts and blazers crafted individually to perfection.
  • Martenero – Customized mechanical watches.

They’ve recently partnered with Share a Sale to launch one of the highest commission affiliate programs in the fashion space. Plus, they also created an innovative twist via their Custom Style Ambassador program which allows you to create design collaborations with their customizable brands to generate a long-term revenue stream from them. They are looking to partner with influencers to help spread the word.

Take a look at the site and let us know what you think, we’d appreciate the feedback! If you see something you like, use promo code “DesignMyOwnStyle” to take 10% off your first order.

Launching ARRE: Augmented Reality Real Estate

The augmented reality and virtual reality company that I’m a co-founder of, EolianVR, (DBA: “Eolian”), recently launched our Augmented Reality Real Estate platform (ARRE) specifically geared toward the commercial real estate industry. ARRE is an end-to-end system, complete with a platform, application, hardware, software, storage, and support that commercial real estate firms need to easily and immediately begin showcasing and visualizing large scale real estate assets in augmented reality.

This is a game-changing breakthrough for the commercial real estate industry as potential clients, investors, partners, and brokers, etc. can take a walk through a skyscraper, or 20 story office building, even before a single shovel (or excavator) strikes the ground. Architects can share their vision, make real-time adjustments, and determine the implications of said changes (i.e. total square foot change of the building, etc.) relatively quickly, in order to make sure a project remains within the necessary specifications, all before the project enters the tangible world.

You don’t like the color of the painting on the walls? We can change that. You prefer the reception desk be on the other side of the lobby? Done. You want to see a sliding glass door entrance to the building rather than revolving ones? You got it, just give it a minute. This is accomplished by leveraging technology such as the Microsoft Hololens, the HTC Vive, along with additional complementary & proprietary AR/VR hardware and software.

One can imagine the cost savings realized from a more efficient and streamlined project timeline. Think about less time-consuming walk throughs, change order processing, a simpler permitting process, along with countless other efficiencies that will be gained. Not to mention 3D building models are now rendered obsolete as in an augmented world, you can make real time digital changes to the building without having to spend thousands of dollars updating the model. How much money is lost (chalked up to customer acquisition/cost of doing business) right now just from things like lost efficiency from shuffling people around to your properties and making changes after they’ve already been built, $5,000, maybe $10,000 or even far more?

Take a moment to imagine something with me:

An investment firm’s key decision makers are sitting around their boardroom table in China while taking a tour of a proposed commercial building in New York, all while being able to make real time recommendations along the way (yes, they have headsets on). If they like what they see, they can then make a real-time offer from across the world. Once agreed the real estate developers can pass along their standard virtual contract, with certain covenants to be determined. While the lawyers review it, an initial deposit (binding or not) can subsequently issued via Bitcoin or another preferred form of crypto-currency (or even good ol’ US dollars if desired via an embedded payment processing application) which is deposited into an escrow account (also embedded in the application). All of this can happen in real-time, and soon enough will be how most large scale business transactions will be conducted. Within the next few years companies will be able to transcend international regulatory and currency barriers and just get down to business with the help of block chain technology. Of course, I’m simply summarizing for brevity’s sake, but things like this are just the beginning.

While the first iteration of ARRE is currently live and operational, subsequent editions and updates are subsequently being perfected as well that will leverage the latest and greatest technology to continue streamlining the commercial real estate industry as well as making it significantly more transparent.

One of Eolian’s core missions and mantra is focused on “Building New Worlds” and the launch of ARRE is certainly going to help us do just that.

About Eolian: Eolian is a software development and marketing production firm capable of conceptualizing and building Virtual Reality (VR) and Augmented Reality (AR) applications with practical uses in four main industries: Real Estate, Military, Healthcare, Education, and Marketing. Drawing from a combined 30+ years’ experience in software development and marketing, the team develops and deploys applications on the following VR and AR HMDs (Head-Mounted Displays): Microsoft Hololens, HTC Vive, Gear360, PlaystationVR, Google Cardboard, and Meta2 among others. Members of the team have already built applications such as interactive VR tours, interactive VR simulators, room-scale interactive trainings, hologram trainings, and much more. Eolian is also developing additional use-cases for additional industries such as: Travel/Tourism, Events/Venues, Golf Courses/Country Clubs, Action Sports, and Non-profits among others. For more information, please visit www.eolianvr.com.

 

MOMPRENEURSHIP

Ten months ago, I became a mom for the first time. Four months after that, my second baby was born. I know the math seems kind of weird, but that’s because the second baby was my Etsy store, Casa Confetti. Yes, I started a business with a four-month-old. Yes, it’s been CRAZY. It has also been one of the most rewarding things I have ever done, and although I’m still learning to juggle motherhood and entrepreneurship (a.k.a. mompreneurship), I wanted to share a few things I’ve learned along the way. Maybe this will inspire some of you who are on the fence to take the plunge and join me on this crazy journey. Come over to the dark side. We have cookies. And milk (of a different kind).

Identify a need and carve out your niche.

I started designing invitations and printables while planning my wedding, when I decided to save some money by making my own welcome cards and favor tags. But it wasn’t until I was pregnant with my son and planning my baby shower that I really hit my stride. I had become seriously obsessed with finding the perfect baby shower invitations, and no matter how hard I looked I just didn’t see anything that fit my style. I finally got so exasperated that I decided to design my own. Without realizing it at the time, I had found my niche!

Know your market.

By the time that I decided to take the plunge and start Casa Confetti, I was pretty much an expert in the Etsy printable invitation market. I knew what search terms yielded what kinds of results because I had run so many searches myself, which allowed me to tailor my product descriptions in order to maximize views. I knew what other Etsy stores charged for their products. And I had identified the major players in the printables market, because I had seen their names pop up in searches over and over again. A little more research into the nuts and bolts of setting up an Etsy store and I was ready to go. But I can’t stress how important doing this kind of background research is – you’ve got to know your market! And studying the habits of other, successful entrepreneurs is a must.

You can’t do it all, and that’s okay.

Being a mom is a 24/7 job. Being an entrepreneur is a 24/7 job. So, yes, a lot of the time it feels like I’m trying to squeeze 48 hours into a 24-hour day. And I don’t really know how to do it. It means that a lot of the time, a lot of things don’t get done. And that’s ok.

As a mompreneur, you need to be realistic. Everything takes about ten times as long to do with a child. Of course I wish I could sit in a quiet space designing invitations all day, but that’s not an option with a tiny tyrant around. Instead, I work with what I have. Coming up with a new, original design takes lots of time and energy, so once I do one, I make tiny edits and squeeze out about ten different variations from it. It becomes a baby shower invitation, a birthday party invitation, and a bridal shower invitation. I make a few minor changes and, voila! Three additional products.

My best-selling items are baby shower and first birthday invitations, because that’s what I know best. It makes me happy to work with customers who are in the same life stage as me, so I try to stick with that. Eventually I’d like to break into weddings, but for now, I like where I am. Which brings me to my next point.

Love where you are.

The flexibility that being your own boss affords you is invaluable when you’re a mom. Even if I have to work until 2 a.m. to fulfill my orders from that day, and then wake up at 7 a.m. when my husband brings my crying baby to the bed, the fact that I can be there for the little things makes all the difference in the world. I can put off orders for an hour to take my son to the park. I am hyper-diligent about getting orders out almost as soon as they’re received, so that if my son, Levi, is having a bad day, I can afford to spend time with him and cut myself some slack.

Any entrepreneur can tell you that starting your own business is full of highs and lows. Some days I feel like I don’t even have time to breathe. I’ll be bombarded with orders and questions from potential buyers, and I find myself questioning how in the world I’ll get it all done. Other days are slower, and having Levi there as a constant makes it easier to ride out these lows. I’ll start to feel down on myself for not being at the level where I feel like I should be, but then I remember that part of the appeal of this job is having time to spend with my baby. If I can do that and still make money, then it’s going as well as I could ever hope.

Don’t sell yourself short.

Even before I had Levi, the question started popping up in almost every conversation: “So, are you going back to work?” The truth is that at first I didn’t know the answer. I knew that I didn’t want to work full-time, but if I was being honest with myself, I wasn’t sure that I was willing to go the full-on, stay-at-home-mom route either. Motherhood had given me this crazy surge of courage. I firmly believe that the best gift you can give your child is a happy mom. So I got to getting happy.

At first when people asked me if I was back at work, I’d get embarrassed and kind of mutter under my breath, “No, just staying at home.” But I wasn’t JUST staying at home! I was working 24 hours a day! I had started a business and had already had more sales than I could have ever anticipated. So I’d quietly add, “Oh you know, it’s no big deal, I just started a little Etsy store on the side. It’s silly.” But then my store started taking off, and I started to feel immensely proud of my store and my ability. I realized that I had been selling myself short – if I were a man, I’d have been introducing myself as a CEO. So why as a woman was I “just a mom?” Once I changed my attitude, I started feeling so much more fulfilled and empowered. I get to spend time with my son and still make more than I was earning as a lawyer. As everyone says, the key to having it all is realizing that you already do!

—-

Gaby Abrams is the owner of Casa Confetti Party Designs on Etsy and a stay-at-home mom to Levi (10 months old). She lives in New York City with her husband, Jake. Prior to having a baby and starting Casa Confetti, Gaby worked as a lawyer. Follow Gaby on Instagram at @casaconfettishop or email her at casaconfettishop@gmail.com.

Casa Confetti Logo