I recently read Linchpin by Seth Godin and have some reflections and thoughts from the book which I want to share. Godin an author, blogger, and speaker provides the tagline Are You Indispensable?
This book is a perfect read for anyone who is interested in answering this question: In the ever-evolving world how can you stand out from the crowd?
I will highlight one section of this book which impacted me the most and suggest anyone who is interested seek out additional information
The section which I want to focus on discusses the concept of the American dream and how it changes as the business world changes. On pages 32-33 of Linchpin Seth Godin proposes the concept of The New American Dream which shows how the concept of the American Dream changes as the business world adapts. The most common aspects of the American Dream include having a well-paying job, living in a good house, and living a comfortable life. This idea is a byproduct of the post-World War II industrial American culture where corporate America promised workers a good paying job and a sense of security.
The Old American Dream:
- Keep your head down
- Follow instructions
- Show up on time
- Work hard
- Suck it up
This shows how work during this era was built on showing up to the office or plant, following the rules, and not making any fuss. In this world, the role of management controls the decisions within the business world and access to a better life. A successful worker specialized in a certain task or a set of tasks where they could help the organization eventually provide a finished service or product. With most of the power held by managers the employees worked and had an understanding that they would be rewarded for following orders and not striving to become innovative.
The Old American Dream was around during a time when the workforce was defined by company towns and low employee turnover. An agreement was usually agreed on that when workers joined a company, they would not become burdensome to the firm by raising questions and would instead follow orders and receive payment and a means for a better life. As technology and society changed and evolved the world of work and the role the employee had in the organization changed. American companies faced additional competition from foreign competitors and technology changed the roles that employees did. Now merely showing up at work was not enough and employees needed to set themselves apart. Since the workforce has changed Godin outlined a new set of skills needed to achieve the American Dream.
The New American Dream
- Be remarkable
- Be generous
- Create art
- Make judgement calls
- Connect people and ideas
These skills are increasingly soft skills and can not be written in a job description. These are the skills which the Linchpins possess. The term linchpin is the new class of workers Godin proposes between management and labor who create, bring people together, and help get the idea makers from their company into the same room. To become a Linchpin an employee needs to show their employer that they can create innovative projects and work well in teams. The changes in work shows how to become a successful employee it is necessary to have strong soft skills, be a good communicator, and work well in teams.
Are you a linchpin?
Do you lead others even if it is not in your title?
Take some time to think about how you can become a linchpin for your organization through creating and leading those around you.