Category Archives: Charlotte

Student Athlete tackles MBA Program by Evan Shirreffs

Beginning A New Challenge

It was the spring of my final year at the University of Miami. With graduation looming as a bittersweet moment only a few months away, I was left with two options: start my career in the real world or pursue an MBA with my last two years of eligibility in football. While both choices fostered great upsides, I chose to pursue my MBA as it became apparent that football was too large a part of my life to let go of. Thus, I began my search for the ideal university to meet my needs.

I struck gold when I came across the campus of UNC Charlotte, a school that I knew little about despite being only three hours from home back in Georgia. A quick drive up I-85 told me all that I needed to know; I had found my new home in this not too big, not too small city.

Situated in the Queen City, UNC Charlotte and its subsequent location proved to have everything I was looking for. An up and coming football team with all of the potential to become a nationally-known program, a flexible MBA program that paired well with the demanding hours of football, and a lively Uptown area filled with endless possibilities for young professionals looking to succeed in business.

 

Starting Anew

After committing to Charlotte, questions began to build surrounding my upcoming experience as an MBA student. What would it be like to start all over again in a new city? Would the classes be as taxing as undergrad? What would my classmates be like? As the questions swirled, so did my own answers in the form of expectations. To ease my tensions, I told myself it was just some more school; it would be the same as high school and undergrad. Although I was somewhat right, most of my expectations were far from reality.

As time passed in the MBA program, I realized how it differed from undergrad studies. Classes actually encompassed learning and growing instead of memorization and repetition. I began to soak up information from not just my professors, but other students in my classes. All of my classes were filled with people older than me by 5, 10, and sometimes 20 years. As intimidating as this seemed at first, it could not have been any better for my development.

Despite my lack of traditional professional experience, I was lucky enough to hear the real-life experience of all of my classmates who already had years of experience in various fields: engineering, entrepreneurship, music, healthcare, you name it. Everyone seemed to have a unique story and everyone seemed to think differently. Mixers, guest speaker, and other MBA events soon became regular parts of my schedule to meet people and build friendships.

 

Becoming Situated

Comfort came in accepting the different perspectives of my peers. They enjoyed my young optimism; I enjoyed their experienced pessimism. I was often able to learn what not to do without having to experience some of the rock-bottom stories shared by my peers.

Do not get me wrong, moving to a new place and essentially starting over is one of the hardest things to go through in life, but luckily, I have been able to realize the magnitude of the impact this move has had on my future. As I thought the new school and city could not get any better, an unexpected cherry was placed on top of an already promising experience.

 

Seeing the World

Throughout undergrad, I had dreamed of studying abroad, but with football occupying my time and energy, this merely remained a dream. Charlotte turned this into a reality when I got a random email about a trip to Europe during winter break. It was a two-week seminar course in Lyon, France during the only time of the year that I had off from football. It truly put into perspective the great opportunity I had seized in packing up from a promising future in Miami to move to an up and coming program at Charlotte. The Queen City has proved to have everything I was searching for in a school, football team, social life, business opportunity, and unexpected fruition of my dreams.

Summer Reset

Where has the year gone!!!??? Is this a thought that is going through your mind too? The calendar has turned to June and the temperature has increased. The summer travel season kicked off Memorial Day and will last through Labor Day with millions of Americans taking trips from National Parks to beaches. In addition to the much-needed break and the refresher a summer vacation offers the opportunity to revisit goals from earlier in the year, make new goals, and improve the world around you.

 

The best way to hold yourself accountable to goals is to set ones that push you towards success while having realistic time frames. Instead of making a series of goals in January for the entire year plan out different times in the year for goal setting and make more realistic goals. Break down goals by season and plan goals for the winter, spring, summer, and fall. Now that the summer is here take some time to take steps back and revisit what priorities you have. During this season of travel and relaxation goals and improved decision-making go hand in hand.

 

Everyone has different ways of formulating goals and inevitably you are the best person at determining if you can reach your goals. By understanding how some of your past goals have gone future goal making may be easier to make. I know that for me I need to be in the right mindset to begin making goals and often set time aside to clean and organize things to push myself into setting and achieving my goals. The beautiful thing about people is that everyone is different, and no two people will take the same path and establish the same series of goals. Instead of following the conventional New Years Resolution, find a system that works for you to create goals so that you are working with a strong framework to ensure that the path you set out on is built with a good foundation.

 

As the warm months of June, July, and August take hold I will offer a few suggestions on how you can get into a mindset to help yourself make the most effective goals on both the personal and professional level. Take time to unplug and walk away from technology to revisit where you stand in your life and what changes need to be done. The noise of the internet, particularly social media, can drive decisions to be based on short term outcomes and not with a focus on long-term sustainability. Take a weekend or a week to go and experience the world outside of the internet sphere and use this experience to think about and prioritize what is important in your own life.

 

Whatever goals you set aside take the time to identify someone who can help you along the process. I am a strong believer in collaboration and the power it can add. Seeking assistance when needed shows the ability to take a step in the right direction while working through processes with someone else and gain their opinion. Listening to others is important and can be difficult, more so for some people.  Listening to others and taking the time to gather information and talk things out with others before making critical decisions can be crucial. Being in the right mindset and talking with others can spur new ideas and open new perspectives.

 

Summer serves as an opportunity to visit new places, grilling with friends, and taking family vacations which provide lifelong memories but also can cause stress levels to increase through planning and coordinating group activities. These projects and endeavors should be undertaken in a meaningful manner where they serve the goal of making everyone’s experience more enjoyable. Take the time to make reflections on what occurred and use these experiences to strengthen your goal making process.

 

The summer is not a break but should serve as a reset period. Our world is constantly going at full pace yet many of the most important things that will happen in our lives are the simple things that we might miss if we do not take the time to enjoy them. Take the time moving forward to thank those around you in service industry positions, write meaningful handwritten letters to loved ones, and partake in community events to improve the place where you live. These rewarding tasks will reap many rewards and can improve your outlook on life and push you to make better decision while also becoming more present in your life. We only get one life to live so let’s take steps to make it the best life we can for ourselves and those around us. Start with the simple things making an effort to improve your life and in the process making the world around all of us a better and more civil place because it is needed more than ever in our current time.

2019 World Cup

2019 FIFA World Cup

From June 7th through July 7th the FIFA Women’s World Cup will be held across nine French cities to be crowned as the best team in the world. This serves as one of the major sporting events of the year and will draw major media attention from around the world. The start of the World Cup is less than two weeks away and the events of the games will be the culmination of years of hard work and dedication by players, coaches, and event organizers.

Major sporting events like this serve as an insight into the complexities of organizing major events on the world stage with world class athletes and major global media attention. Project management from coaching and players making complex decisions in the middle of a game to the years of planning from local and national politicians, business owners, and stadium operators. From the soccer pitch to the logistics and planning all aspects of the Word Cup must be planned out using project management frameworks from executing to reflecting on how plays and designs play out.

 

The Game

The course of a sporting event provides many opportunities to take on leadership roles under pressure and uncertainty. This includes the opportunity for players who have smaller roles to make major plays to shape the outcome of the game. A good team member will understand that their individual decisions to the collective decisions made by the team will position itself in a better overall position even if certain players must limit their role on the team to improve the cohesiveness of the team.

The glory of scoring the winning goal can only occur behind the decisions made by players on the field under the instruction of coaches, dietitians, and a complex training regimen. The ability to get a team into championship shape occurs over years and is not an overnight process. This is a lesson which everyone can learn when working on projects. To succeed putting in the time is necessary. Every team needs a strong support system who can provide tips and help along the process from inception to completion. The stars of the American soccer team have been training and finalizing their preparations for the World Cup, in a similar way to how officials from FIFA and across France are in the final stages of preparing venues for the World Cup.

 

Setting the Stage

The players, media, coaches, and fans who will be descending on France will be staying at accommodations and attending games across the country in stadiums from Paris to Nice. The work that goes into preparing for a World Cup goes far beyond the soccer field and includes upgrades to stadiums and constructing new amenities for those visiting France. When the World Cup commences remember it is a marvel in project management from the perspective of the players, the decisions they have made leading up to and during the games, along with the organizers of the event, the decisions they have made in the past and the decisions they make through the Word Cup.

Pineapple Consulting

WIMS Client Spotlight: Pineapple Consulting

Pineapple Consulting Firm was created with only one goal: to help small businesses succeed. It helps how synergistic that is with WIMS Consulting, as not only is there a client relationship, but it really fits our model of creating partnerships too.

While Pineapple is eager to help however they can, they have a particular specialization centered around analytics and efficiency. Specifically, they are wizards when it comes to Excel, spreadsheets, lead generation, and project management (something we’re really interested in helping businesses with right now at WIMS Consulting too).

Their service offerings include:

  • Data Analytics
    • Inform decisions and strategies for the best results.
    • Data gathering, manipulation, and visualization with expertise in Excel.
  • Financial Analysis
    • Cost benefit analysis, Financial modelling and projections all in customizable Excel tools.
  • Project Management
    • Lead a project from idea development all the way to post-execution monitoring.
  • Lead Generation/Data Scraping
    • Extract leads and data from online and present it in easily manageable files.

They work with a wide variety of industries, but have a niche surrounding professional service firms. Pineapple’s founder has an extensive background in the financial services and wealth management industry. However they also work with startups of all sizes, accounting, banking, insurance, real estate, non-profits, and health care among others.

The company is based in Charlotte, NC but of course is able to work with clients from throughout the country.

Click here to check out their website and let them know that I sent you!

2019 Small Business Week

 

 

This week, May 5th to May 11th, 2019, is National Small Business Week, which is a great time to think about the importance of small businesses in our economy. In addition to this piece I would also direct you to my colleague Michael Simmons piece on 2019 Small Business Week which is filled with valuable Small Business Resources. In this post I will be looking into the data behind small businesses in America and tackle some of the FAQ’s about small businesses. During this week small business owners and their employees are celebrated for their contributions to the economy, society, and their local community. The value of these companies goes well beyond the economic impact they provide as they contribute to the culture and identity of local communities.

 

Small Business Data

 

Small businesses across America serve as the engine steering economic growth of the economy in general. The Small Business Association’s Office of Advocacy has complied data and answers to common asked questions about small businesses. There are over 29.6 million small businesses in America and these organizations create many jobs in all corners of the nation. The impact of these small businesses account for 63% of net new private-sector jobs created and in total account for 59 million jobs which is almost half of all jobs across the nation (47.5%). These figures are impressive and show the scope and volume of economic activity provided by small businesses.

 

Small Business FAQs

 

What is the composition of small businesses in the US?

The role of small businesses is felt across the US economy and contributes to the economy in different ways. Most of the small businesses are nonemployer firms, in total these firms account for 80% of small business and number around 24.3 million of the 30.2 million businesses while the other 20% of small businesses, around 5.9 million total businesses have paid employees.

 

How do these small businesses fit into the wider economy?

Some of the stats regarding the importance of small businesses to the greater economy are very impressive and show how the greater economy would greatly suffer. This includes the 40.8% of all private-sector payrolls paid by small business and 32.9% of known export value amounting to $440 billion of the total $1.3 trillion in export value. These figures show the value that small businesses create and highlight how the resilient business leaders across America and beyond generate economic growth through the power of exports.

 

What is the survival rate of small businesses?

The one-year survival rate of businesses started in 2016 was 79.8%, the most recent data available meaning that almost 4 in 5 businesses survive their first year. The five-year survival rate has differed over the past decade with firms started in 2006 and weathering through the great recession have a 45.4% rate of still being in operation after five years. Companies established in 2011 as the economic recovery was into effect had a five-year survival rate of 51% showing how external macroeconomic factors also have an impact on the survival rate of a small business.

 

Small Business Week Actions

 

Everyone can take some small steps to support small businesses both this week and throughout the year. Buying from small businesses when possible is one way to support them and offers the opportunity to learn about the business owner and their employees. From here a connect and relationship can be formed with the business and then the business can become a part of your routine. In addition to becoming a customer of different small businesses people can lobby local and national politicians to support legislation that is favorable for small business growth. One of the simplest ways to help small business owners is to thank them for what they are doing and provide validation that they are making a meaningful impact on the community.

 

Sources

 

National Small Business Week. SBA. U.S. Small Business Administration. https://www.sba.gov/national-small-business-week.

SBA Office of Advocacy. Frequently Asked Questions, August 2018. https://www.sba.gov/sites/default/files/advocacy/Frequently-Asked-Questions-Small-Business-2018.pdf.

Simmons, Michael. “WIMS Celebrates National Small Business Week 2019!” WIMS Guide. https://www.wimsguide.com/tag/small-business-week/.

 

Project Management

 

The business world is shaped by the ability of organizations to effectively manage and execute projects in a team environment. Projects stand at the center of any idea and serve as the means of turning ideas into meaningful action. From the planning through executing and reflection on the project constant communication and decision making is needed to direct the project in the best direction. The ability to have leaders in an organization who can direct resources and personnel during uncertain times will reap many benefits for the entire organizations ability to provide the best quality solutions.

 

The value of project management stands out in the business world as a core competency which focuses heavily on operating the project. This includes reinforcing leadership decisions, maintaining project goals, and ensuring open communication occurs between stakeholders. Project leaders provide efficiently run projects developing a unique project management strategy which fits the specific needs of your organization. To improve your own project management skills, an in-depth view of the definition of a project from the Project Management Institute (PMI) will be examined. Some of the different project management frameworks will also be examined along with the dynamics of teams including the Five Stages of Group Development. Understanding the differences in project management frameworks as well as what constitutes a project and the ability to help develop and lead teams will become more ingrained into the core of your organization. The ability to understand how to construct your time and resources on projects will reap rewards and allow for more goals to be on time and under budget.

 

Project management is a skill set which does not fit into the boxes of specific industries or mindsets but encompasses the changes and complexities of a project over the course of its lifespan. Every project that is implemented changes and faces unique challenges and uncertainties yet the most telling sign of the success of the project is how the team reacts to changes and uncertainty. Effective project management will not solve all the uncertainties of projects yet that is not the purpose of project management and effective leadership. Project management serves as a framework to keep the project on course and ensure that the team can stay on track during good times and the more difficult times. Instead of being an exact science project management combines specific industry knowledge, emotional intelligence, and team building to create the most innovative solutions for teams and allowing teams to perform at their highest level.

 

Project Management in Perspective: The Panama Canal

 

Project Management in Action

 

Earlier this month I had the pleasure of volunteering at a meaningful event held by PMI (Project Management Institute) Metrolina Chapter for members of the military who are about to transition into civilian life. The 3rd Annual Veterans Transition & Skillfest Event serves as outreach to military personnel from the Fayetteville area interested in learning about career paths and certifications in project management.

 

This is a great event which provides networking and education to military members who are about to transition into civilian life. This event also centered on some of the connections between the military and project management including a look at some of the historic additions made to the project management world by the military. One of the most significant lasting contributions from the military world on project management was the construction of the Panama Canal, which was a decades long project that including death, corruption, innovation, uncertainty, and finally triumph.

 

 

Historical Foundation of Project Management

 

The discussion of the Panama Canal project and other important historical projects including the D-Day Invasion was a central theme of the keynote speech given by Jay Hicks. Hicks is a Florida based author of a series of books on military transition including The Transitioning Military Project Manager. The aspect of his presentation which I found most meaningful was centered on the historic relationship between planning effective projects and the military.

I believe looking to the past is a good way in understanding the underlying values of a topic. This is true in project management which is used across industries and has a foundation in the US Military. To understand the value that project management can add to an organization understanding from past projects and noting lessons learned from these past projects is one of the best ways to enhance project management terms.

 

This can be used by those looking to get started in the project management field, amateur historians interested in learning more about history, and those interested in gaining a better understanding about geopolitics. I am interested in all of the above areas so the chance to write and share some of this history is something I find to be intellectually delightful. So, let’s venture to the Isthmus of Panama and see how the improbable connection of the Atlantic and Pacific Ocean forever changed the world.

 

 

A Complex Project

 

The military undertook some of the most complex projects of the 20th century under the leadership of effective project planning and effective execution. Of all these projects the Panama Canal project which was completed under the direction of the Army Corp of Engineers stands as one of the most important.

 

 

The Panama Canal and Project Management

 

The most significant contribution to the world of project management from the Panama Canal project was the construction of the first work breakdown structure (WBS). This is a concept that is central to the core of operating and maintaining projects under budgetary and time constraints.  In the century since this project, practitioners around the world have implemented WBS into projects across the world to deconstruct the cost and schedule of a project into manageable pieces to best accomplish the project. By reframing the project into many pieces which need to be accomplished to reach the final goal the schedule of the project can better be handled, and the cost structure become more manageable. Over a century after the project began the WBS is still a major tenant of project management across industries showing the value that this adds to constructing and operating efficient projects.

 

 

The French Experiment

 

The French undertook the first attempt at constructing a canal across the Isthmus in the 1880s and was highlighted by corruption and ineffective project execution. The rampant spread of illness was a main factor behind the reason that the project was forced to be abandoned. In addition to this corruption, poor execution led to the halting of construction in 1889. The human cost of this ineffectiveness was massive with over 20,000 deaths. While the main factor behind the failed project was illness it was exacerbated by poor management. Although few projects will fail this spectacularly the understanding that projects often fail because of a range of factors which are made worse by ineffective leadership. The takeaway from this is that understanding that poor leadership is never the singular cause of a failure but can make shortcoming become more extreme and can lead to setting up a project for failure from the beginning.

 

 

The American Experiment

 

The history of this project tells a compelling story about a project on a massive scale which provided many technological innovations and helped propel the US onto a platform as a world leader during the 20th century. It is hard to believe but through the early 20th century the US was still seen as a minor player on the global stage with a few colonial holdings. By constructing the canal, the US was able to stand out as the undoubted leader of the western hemisphere and allow the US to shape the politics and international relations of a complex century.

 

By the time of the presidency of Theodore Roosevelt the ideas of constructing some type of canal across Central America dated back hundreds of years. The initial thoughts of construction on a canal began during the Colonial period of the 1600s and marked one of the first global projects undertaken by the US. This period was historically important as the US expanded onto the global stage during this era and the construction of the Panama Canal proved the leadership and effectiveness of American execptionalism. The success of the project centered on the ability to shift and build off the failures of the French project.

 

The first year of construction by the Americans appeared like the French project with high turnover rates and major financial losses. Eventually, the arrival of a new chief engineer, John Stevens led to a unique approach to the construction by not building but by building up the surrounding infrastructure of the construction zone beginning with eradicating the diseases which were so rampant. This major undertaking occurred by bringing in Dr. William Gargas who had previously worked to eradicate yellow fever in Cuba.

 

 

Creating Infrastructure

 

By spraying chemicals in the Panamanian jungle, the threat of diseases from mosquitoes was mitigated allowing for the work to begin on the supplemental infrastructure needed to complete the construction of the canal. Towns grew from the jungle as swamps were drained and critical infrastructure was completed. By breaking the project into manageable steps, the scope of the project grew from merely building a canal to limiting the factors which caused illness and creating the infrastructure needed for success. By repositioning what work was necessary to be undertaken the Panama Canal was able to be completed. This success shows the importance of planning for the intermediate steps and understanding that changes in the project will strengthen end results and overall efficiency of the project.

 

To understand the impressive feat the Americans accomplished by finishing this project it is important to examine the long and complex history surrounding the construction of a canal. A good place to take a further look is the attempt by the French to construct a canal decades before the Americans undertook a similar plan. This endeavor provides an example of the complexities of building a canal and some common themes that stand in the way of effectively executing a project to completion including rampant corruption.

 

 

Final Thoughts

 

With such a strong history the military and project management have gone hand in hand for generations. Long before the corporate world adopted project management the military was utilizing complex projects under quasi project management offices from the Army Corp of Engineers as they constructed the Panama Canal during the early 20th century. The addition of the work breakdown structure (WBS) allowed this complex construction project to be deconstructed into a series of manageable tasks along the course of the project.

 

The completion of the Panama Canal stands as one of the greatest engineering accomplishments of all times. Combine this with the timing of the completion of the project as the US ascent on the international stage highlights the value that effective project management had in this historic event.  The opening of the canal was overshadowed by World War I and the spread of conflict in Europe. The completion of the Panama Canal meant that the Americans had made the steps to enter the top of the world stage influencing geopolitics and forever altering Central America.

Strengthening Project Management

 

In the current business world competition and adding value to your current operation is becoming increasingly important. Every organization needs to address and strategize how to attract and sustain top talent. The specifics differ from company to company and often depend on location and the necessary skill set to accomplish a specific task. Some challenges stand in the way of companies as they attempt to grow their company with a talented and engaged workforce. Staffing and operating strong project portfolios go hand in hand and should be thought of as ways to improve the efficiency of both specific projects and the entire organization.

 

Good organizations understand that to stand out resources and focus should be placed on finding people to fit roles. Looking outside your organization as well as within can assist in understanding and using human resources and project management to establish a company culture. Getting the right personnel can help improve solutions and reduce friction among current team members. Collaboration should be viewed from the perspective of bringing in new team members.

 

To grow, companies need to address how to maintain a competitive edge in their industry while growing internally. Some hurdles stand in the way of growing and sustaining a workforce which can handle projects and helps your organization grow.

 

The focus is placed on creating effective and simple project proposals for existing external projects while building up internal systems. Quickly it becomes evident that this would be a valuable investment which would provide an additional service line. Many organizations are in the same spot as WIMS in need of investing internally to increase the effectiveness of existing operations while making plans to expand into new business opportunities. This can be difficult, and close to impossible, without a developed internal project system which allows for maximizing the value of your team while fulfilling growth and expansion into new projects.

 

The project manager must document the steps across the project lifecycle and create an environment where every team member actively documents work and changes to the project. There should be a standard procedure for documenting the project which should be communicated up front and allow for input from workers. The project manager needs to ensure that accurate progress is being communicated. Communication is critical across the entire team and when the chain of communication is well constructed with multiple ways to raise questions and provide insights the entire team can focus on issues that need the most attention. Communication can help build trust across the entire team and allow for the specific focus areas of the team to be given more attention and be build up for sustained success.

 

The time to invest in project management solutions is now. If your organization already has a project management system in place the system should constantly be evaluated and additional improvements should be made when necessary. Planning to improve project planning poses the opportunity to create a project itself which can be used as a learning experience to incorporate new ideas. Every additional opportunity to expand projects provides the chance for members of the entire team to gain meaningful hands on practice across the development of projects.

 

Creating the final projects and tasks around all of us are truly unique with many complex aspects. A project involves many internal and external stakeholders who must be in constant communication. With many complex parts and changes the need to have a robust team which can deal with the changes that arise across the project is necessary. Taking the time to invest heavily in project planning will allow for the best-case scenario for reacting to unexpected changes. By having a developed and strategic project management system in place, organizations can better handle existing projects while also bringing in new work and expanding the project portfolio.

 

March Madness and Project Management

 

Every March around the country the attention of the sports world turns to basketball. March Madness has provided some of the most memorable moments in the world of sports including NC State coach Jim Valvano celebrating on the court with his team after upsetting the favored University of Houston to win a national championship. On Thursday the NCAA Men’s Basketball tournament continues with the Sweet Sixteen vying for a spot in the Elite Eight and finally the opportunity to compete in Minneapolis for an opportunity to play in the Final Four and cut down the nets as National Champions.

 

The stars of the tournament stand out through last minute buzzer beaters and crazy blocked shots. While the results and performance on the court will stand out and be remembered, decisions which shaped the teams in the tournament are varied and years in the making. A complex series of decisions must be by the staff. Coaches must make their recruiting class strong to complete their roster for game day decisions. Once players are with the staff must decide how to use players in the most effective ways with their different skill sets.

 

 

Beyond the impressive baskets which live on in highlight reels are a series of complex decisions that shape the core of the team involving which players are on the court during important times. The major actions which set up great stat lines include conditioning and focusing on making the simple actions stand out.

 

Before any major on the court play can occur the structures and support need to be in place to ensure players can play at the highest level. Great coaches can create situations where good players become great players and average players become good overperforming what many would expect of them.

 

Sports provides valuable insights and life lessons which is much greater than the outcome of a game including how to manage a team, how to play beyond your resources, and a great opportunity for young people to gain leadership skills. Many skills from the sports world mirror difficult situations in business including dealing with adversity, working together on projects managed by a holistic team, and accomplishing tasks above and beyond expectations. Coaches and players need to work together to accomplish little goals in order to strengthen their team and to stand out and win. These ideas can be transformed from the court and into the business world with practice and understanding, by focusing on the small goals a much better final product can be produced.

 

While the big games pop up on your tv screen this weekend keep in mind how many little decisions made the teams who they are. If sports can teach you one thing it is to focus on the simple things and acknowledge what you do right in order to improve your overall work. Everyone can learn and improve by focusing on the simple things and staying on target and staying focused.  Mapping out a series of steps to accomplish your goals, reward yourself and your team for accomplishing steps, and constantly seeking feedback is the way to construct a successful basketball team as well as improving projects within your own professional and personal life.

 

Sport Business Spotlight

The world is fascinated with sports. Interest in sports spurs massive economic and cultural influences that can be felt at regional and national levels. During the Olympics, it seems as if the world is collectively holding its breath waiting to see how the world’s greatest athletes perform on the top stage. The World Cup takes the hopes and aspirations of countries and puts them on the back of a national soccer team. These global sporting events do not just attract fans but also catch the attention of marketing departments of Multinational corporations. In the United States, the media and advertising hype surrounding the Super Bowl becomes an annual winter tradition where the moves made by league executives and marketing companies is just as important and dramatic as the play on the football field in early February.

 

The business angle of sports is far reaching and goes well beyond the field of play. From sports contracts, licensing agreements, and major development around stadiums the world of sports has a major economic impact. Sports is an industry that is extremely visible and in the 24-hour news cycle the ability of influencer athletes has only grown and will continue to grow in coming years.

 

The world of sports is massive with impacts ranging from local spending at stadiums to global campaigns behind some of the largest products in the world. Sports is so much more than what is seen through the athletic fields of competition. The business side of the sports world influences everything from developing new stadiums to the wide world of sports broadcasting. Above all else sports is a major economic player that is here to stay.

 

Sports teams and annual sporting events often serve as the platforms of regional tourism and identity. For many people the first thought they have about Kentucky is of big hats, mint juleps, and the early May running of the Kentucky Derby. The state of Kentucky uses horse racing to symbolize the values and attitudes which the state wants to share on the national and international stage to draw in tourists year-round. Large sporting events draw in many tourists and can attract international interest.

 

Many regional and city governments are forced to make difficult decisions about stadium financing and put the tax payers on the hook to finance renovation and development of new stadiums. The money and role of public financing behind stadiums raises many questions about access, affordability, and what role the government should have in financing projects. Sports do provide a boost for the economy, but a deeper dive is needed to understand the complexities behind the economic impact sports provide and accountability must be taken on behalf of tax payers who subsidize these large projects.

 

The world of sports combines so many different businesses and is as unique as the difference between major sports. From the huge influence sports media has, as one of the key broadcasts followed by people in today’s fragmented media landscape to the team executives who run the operations behind top teams the influence of sports is massive and goes far beyond the results from the playing field.

 

Sports will continue to garner interest around the globe and large amounts of money from sponsors and consumers alike. The sports industry sits at an intersection of public interest, politics, and business making it a vital aspect of identity and culture for a region.