Category Archives: Technology

The WIMS Guide Video Ep. 8 Call to Action Friday

The WIMS Guide Video Ep. 8 – Call to Action Friday

Getting this in a little last minute today but keeping the streak alive nonetheless! Still in the mountains of Banner Elk, NC and wrapping up Day 14 of the fitness streak (only 90 more to go yet to meet my goal).

Again taking a bit of a detour with something that I make more of a thing going forward: Call to Action Friday. Wanted to shout out that I’ll be back down in Miami all next week. The schedule is already packed with client meetings, prospect meetings, networking events, and much more. I’ve said many times I’m ALL IN on growing the business more and more down there and this is another major step in the right direction. I still have some availability left but even if we’re not able to meet in person this trip please reach out and let’s at least set up a call and make a plan for the next time as I’ll certainly be back often!

Also, I’m still continuing to seek more and more content from entrepreneurs and professionals who are looking to create more whether written or video. If that’s a part of your strategy for the year please reach out and we’ll get something going.

Thanks for the attention while I keep getting these reps in and have a great weekend!

-Mike

The WIMS Guide Video Edition will focus on business topics such as Entrepreneurship, CRM, Marketing, Sales, B2B, Business Development, Web Design, Augmented Reality, Virtual Reality, Artificial Intelligence, Data Analytics, Machine Learning, and much much more. To learn more about Mike Simmons and his company WIMS Consulting, click here. 

The WIMS Guide Video Ep. 7 CRM

The WIMS Guide Ep. 7 – CRM: Gone Mobile

Today we’ve gone mobile, shooting from the mountains of Banner Elk, NC! It’s appropriate for today’s theme (we’re still drilling deeper into CRMs) about the mobile side of CRM.

Ideally, whatever platform you decide (or chose) will have a great mobile application as well. It can truly make a major difference with not only efficiency, but also with maximizing the program’s value. My go-to’s have great mobile apps of course (Zoho, Salesforce.com, HubSpot) but plenty of others do too.

It helps to be able to add notes/updates immediately after a coffee or lunch meeting, or after discussing an actual deal. I haven’t always been great at it either, but getting all the pertinent and timely data in the system ASAP really helps to ensure you don’t forget any of the crucial, and sometimes subtle details and information gleaned from those meetings. Further, being able to pull out your phone (when appropriate) to recall a key piece of intel can be valuable as well.

Why rely on your memory when you have a supercomputer in your pocket?

The WIMS Guide Video Edition will focus on business topics such as Entrepreneurship, CRM, Marketing, Sales, B2B, Business Development, Web Design, Augmented Reality, Virtual Reality, Artificial Intelligence, Data Analytics, Machine Learning, and much much more. To learn more about Mike Simmons and his company WIMS Consulting, click here. 

The WIMS Guide Video Ep. 6 CRM

The WIMS Guide Ep. 6 – CRM: The A-Team

If you’re following along (if not that’s ok too) today we’re talking about what you do as the next step in launching or redeploying your CRM. You’re going to focus solely on the A players for now. The main thing that is going to create momentum and keep you using the system is achieving ROI as quickly as possible. That’s the main benefit you want out of this and thus its the primary goal.

The quickest way to get there is prioritizing the A players first, aka your best clients and prospects. So after you’ve got the data, context, and all the other appropriate information about them in there you’re then going to focus on doing something about it.

You’re going to pick these people and go through them and schedule/pre-plan your out reach and follow up strategy. You’re going to leverage the task list, the calendar, reminders, etc. to layout the timing and content with which you’re going to conduct your outreach. And you’re going to leverage the CRM to systematize/automate it and take out the human element (somewhat, but not entirely).

By now you should have some sort of script that articulates your value proposition well along with a deck or brochure. Pre-schedule your follow up, and do between 3-7 touch points to make sure you see it through. Once you close the deal you can eliminate the subsequent steps as they’re convert. Put the email script in there, add some customized talking points, context, recall a funny joke or something they care about and set the entire campaign up in one shot.

The feeling you’ll get knowing this has been accomplished is going to propel you forward and create an invaluable supplement to your day to day activities. Give it a shot and let me know if you need any assistance.

-Mike

The WIMS Guide Video Edition will focus on business topics such as Entrepreneurship, CRM, Marketing, Sales, B2B, Business Development, Web Design, Augmented Reality, Virtual Reality, Artificial Intelligence, Data Analytics, Machine Learning, and much much more. To learn more about Mike Simmons and his company WIMS Consulting, click here. 

The WIMS Guide Video Ep. 4 CRM

The WIMS Guide Ep. 4 (Intro to CRM) – For Entrepreneurs and Professionals Focused on the Journey

Today we’re going to cover a brief intro to CRM (Customer Relationship Management) for those who don’t know what it is, and for those that do, I just go into some quick initial steps to consider taking if you’ve been apprehensive thus far. I know it can be tedious to set up and maintain but the ROI is incredible if deployed correctly.

It’s really mind blowing to me how much resistance there still is out there. Frankly, it’s like turning down a superpower. If you want a little help or guidance please reach out! Whether you’re starting from scratch, converting an Excel File/Google Sheet, or you’ve been using a CRM for a while but are stuck in a rut, WIMS Consulting can help you take it to the next level.

In summary, my favorite/recommended platforms are:

Track your leads and prospects from website/marketing, intros from referral sources, lead generation, sales cycle, your existing customers and deal flow, etc.

  • Sync email, whether Outlook/Gmail
  • Sync Email Marketing: MailChimp/Constant Contact
  • Sync Social Media Accounts
  • Card Scanner app to streamline uploading business cards and converting them directly into contacts.

I’ll make sure to keep adding more and more value on how to continue leveling up your CRM and sales game throughout the year. Much more to come!

-Mike

The WIMS Guide Video Edition will focus on business topics such as Entrepreneurship, CRM, Marketing, Sales, B2B, Business Development, Web Design, Augmented Reality, Virtual Reality, Artificial Intelligence, Data Analytics, Machine Learning, and much much more. To learn more about Mike Simmons and his company WIMS Consulting, click here. 

LDR BRD

Leveling-Up the Loyalty Game – Welcome to LDR BRD By: Tom Schaefer, Jr.

What are those letters? We’ll get to that later, I promise it’s worth the wait. In my previous post, I went on and on about how Loyalty systems don’t work.  At the end of that piece, I explained that loyalty does work, it just seems the retail application was broken. They’re rewarding existing loyalty (which reduces the Lifetime Value, or LTV, of a customer that wasn’t going anywhere) but failing to convert new customers to loyal ones. If there’s something we’ve learned from Star Trek/Wars, Marvel, and even the gaming community, its that consumers crave something they can connect with. The obstacle here is translating what other mediums do well, into a retail or B2C environment.

Janet Robinson, former CEO of the New York Times Company, said it best –

“Repeat business or behavior can be bribed, Loyalty has to be earned”

But what inspires loyalty with your customers? First, we need to separate Customer Loyalty from Brand Loyalty. Customer loyalty comes from the buyer’s power on their own personal spending. They’re likely motivated by lower prices and competitive deals. The loyalty Ms. Robinson is talking about is Brand Loyalty, which is based on perception of the Brand and its value. Brands that focus on excellent quality in product, service, and a cohesive message, are much more likely to inspire loyalty in their customer base.

After all of this research into loyalty/reward programs, I went and did something about it. I created a loyalty platform that ties into the basic fundamentals of building strong brand loyalty. I could tell you all about Aristotle’s 7 causes of human action, defining the 7 ways we make decisions and take actions, or go through some other psychological triggers, but the answer is much simpler than that. Create a quality product or service, provide excellent customer experience, and unify under a strong message. Once that is in place, the rest is as easy as paint by numbers.

My system plays into 4 areas that help grow customer loyalty: Trust, Character, Excitement, and Community. First, we extend the excellent customer experience outside of the standard financial transactions. Using a common platform like a CRM program, helps us stay in touch with our customers, understand their actions, and allows them to provide us with feedback to make their next visit that much better!

 

Enter LDR BRD (but where’d the vowels go?)

I’ve been so excited to share this with everyone! I’ve spent most of my professional life in Sales and Marketing, and leaned on quantitative data for most of my decision making. We use tools like Lead Scoring to determine which people are more likely to buy, and which are just window shopping. Then it hit me…what if we could do the same with loyalty? It’s a messy, qualitative, emotional category that isn’t easy to track. So how do we do it? I took a sample group of people who self-identify as “Brand Loyal” and interviewed them over a couple weeks.  Turns out their actions oftentimes spoke louder than their words. They were more likely to make large purchases from their preferred brand, share with friends and family through word of mouth/social media/online reviews, and fall into the habit of making regular purchases. Loyal customers should make up at least 20% of your base, but will account for 80% of future profits. It’s time to find out who they are (and what they care deeply about)!

 

Ready Player

We took the traditional lead scoring model, and made is public facing. This effectively turns loyalty into a game that adds a competition component to a system that doesn’t separate the loyal customers from passive return business. We have a system in place to track activity both inside and outside the traditional financial transaction. Did someone share a post on social media and tag your business? Get Points! Did someone invite their coworkers or friends to your bar for happy hour? Reward them! Did someone make a large purchase? Don’t let it go unnoticed! Our system also incorporates Feedback Loops (similar to popular games like Fortnite, with each new season giving players a reason to re-engage), so everyone gets a chance to shine, regardless of the previous activity. This allows new customers to feel like they have a chance to benefit in the system, while longer tenured customers continue to benefit from past activities. The purpose of this system is to identify and reward loyal business, all while turning your customer base into your own personal marketing army!

What about the name? I was inspired by the classic video game displays that list the current high scores. The leader board gives new players a number to beat, driving competitive behavior. At the end, you can only use three initials to describe what you are.

Leader Board became LDR BRD.

Are you ready to play?

If you have any questions about LDR BRD or would like to discuss how this platform can transform your business and drive revenues, fill out the form here or email me and let’s talk: tschaefer@wims-consulting.com.

 

CRM Call to Action 2020

Your Annual CRM Call to Action for 2020

I’ve been harping on the importance of CRM programs for about a decade now (here’s the last time), yet it still hasn’t caught on the way it should. This is the year that changes. Like with most technology, competition, economies of scale, and innovation have driven costs down significantly. Not only are they cheaper, but the functionality and value has simultaneously increased dramatically. Now, you can even get basic versions of a CRM program for free. It’s why acquiring and implementing a CRM program is my #1 recommendation for every business, regardless of industry or target market, if you’re looking to increase revenue.

Whether you work for a large and complex company, or if you’re an independent freelancer, or if you’re a sales mercenary who is compensated by getting to “eat what you kill,” there is a CRM program out there for you. Regardless of your budget (or lack thereof), you can customize the level of sophistication of your CRM program, as they all have various subscription levels. Further, there was recently an absolutely game changing announcement from one of my CRM platform preferences (and the one I personally use for my business).

Zoho One – An Operating System for Business

“Zoho One is a broad and cohesive set of applications that work collectively to run an entire business on the cloud. It includes more than 40 web applications and an equal number of mobile apps—under a single sign-on, with centralized administration and provisioning—making it a true operating system for any business. While each application punches above its weight against the competition, collectively they deliver a knockout punch.

With Zoho One, we’ve put together all the applications a company needs to acquire and serve its customers (marketing, sales, automation, and support apps); run its operations (finance, recruiting, and HR apps); and provide all the tools for its employees to work collaboratively and get their work done (office suite, mail, personal productivity, and collaboration apps). Almost any company has these same needs. With Creator, our drag-and-drop app builder, customers can even build custom apps for unique business needs—like logistics scheduling—and put them under the same umbrella that forms the single operating system for their business.

Zoho One is available at $30 a month—or just about a dollar a day, per employee. ($35 if you pay on a month-to-month basis).”

While WIMS, Inc. is platform agnostic (we work with all of them, including SalesforceHubSpotMicrosoft Dynamics, and Insightly among others) it’s getting more difficult not to refer my clients and prospects straight to Zoho right now. There are of course exceptions, but they’ve built something special, particularly for entrepreneurs and small businesses.

Now, back to the more general CRM theme.

They all integrate with your email provider of choice, along with most social media channels, so tracking communications is easy (and automated). There are an incredible number of third-party add-ons you can incorporate depending on how robust your operations processes are to add additional functionality too.

Most importantly however, is that the ROI (return on investment) will more than make up for the expense.

CRMs help you automate your sales process. The more automated your sales cycle and follow up efforts can be, the greater volume of deals your business will be able to close. Further, the more accurate data you have about your sales cycle, the more deeply you can analyze it to gain insight that will not only help increase revenue, but ultimately help you improve:

  • Close rates,
  • Customer service and retention,
  • Length of sales cycle, and
  • Forecasting efforts and projections.

While implementing a CRM program can be a significant commitment initially, if you do it right, the benefit to your business is invaluable. With just under two months left in 2019, now is the perfect time to start planning and conduct your due diligence to start 2020 with yet another New Year’s resolution.

We’re here to help if you need it!

Charlotte Fall Updates

Charlotte in Fall

As the calendar has turned to October the temperatures in Charlotte are finally cooling off slightly after some record heat through September. While the weather may be cooling down and the fall spirit is spreading from Ballantyne to Belmont the business community around the Queen City is staying busy. Cranes can be seen all around the city and the roads are packed with dump trucks and construction vehicles. The real estate market is continuing to be very active as new residents continue to move into the Charlotte area and millennials embark on their first home buying purchase. Technology jobs are expanding across Charlotte bringing high paying jobs to the city and diversifying the entire regional economy. As job growth continues the real estate market in Charlotte is becoming one of the hottest real estate markets in the country. As an increased number of jobs are being created and the major infrastructure investments are made across the region the area is striving to move forward and be positioned for the economy of the future. While challenges including access to affordable housing and congestion exist the improvements and efforts of public and private leaders across the Charlotte region are addressing critical issues and moving the city towards a brighter future.

 

A Southern Tech Hub

Charlotte is expanding beyond being more than a financial services hub, it is becoming a major destination for tech talent. The CompTIA Tech Town Index 2018 ranked Charlotte as the best city to embark on a technology career. The lower cost of living, 1.3% below the national average make Charlotte a desirable place to move, begin a family and purchase a home. The cost of living is particularly more affordable than other tech hubs including the Bay Area, New York, and Boston.

Many workers from the Midwest and Northeast are relocating to Charlotte to settle down in a place with lower taxes and an abundance of recreational activities to supplement career growth. The projected number of openings over the next five years in the tech sector is a steady 11% showing how the growth in the Charlotte tech sector is here to stay. Many Charlotte companies desire tech workers including some of the largest regional job creators including major banks like Wells Fargo and Bank of America. Mooresville, NC based Lowe’s is opening a tech hub in the South End neighborhood of Charlotte bringing 2,000 jobs by 2021. This favorable job growth is spilling into the real estate market which consistently ranks as the one of the most active markets in the US.

 

Real Estate

The Charlotte real estate market was ranked fourth in the 41st annual Emerging Trends in Real Estate behind only Raleigh-Durham, Austin, and Nashville. The metrics from this report combine tech jobs to real estate investments in determining the rankings. The ranking of fourth marks a move from ninth in the 2018 report showing how the Charlotte real estate market is heating up. Some of the insight from the report also highlighted how strong home building prospects are in Charlotte, ranking second in 2019 up from fourth in 2018. The ability to attract technology and manufacturing to diversify beyond financial services is another factor driving regional growth and helping the housing market. Investments in infrastructure projects have provided additional benefits to improving desirability to Charlotte including improvements at Charlotte Douglas International Airport and an expanding Light Rail system. Along with massive success comes some growing pains and Charlotte, like many other Sunbelt cities, is feeling some residual effects of growth. These include higher housing costs, additional roadway infrastructure projects, and a need to improve stormwater systems. All things considered the real estate market is continuing to be very active, attracting 1.2% of US real estate investments from 2016-2019 while accounting for only 0.8% of the nation’s population. As additional companies  relocate to Charlotte and retirees move to the desirable Carolina climate and tax situation additional single-family homes, apartments, and townhouses will be needed to handle continued housing demands.

 

Relocations and Expansion

Over the past 12 months multiple companies have announced major relocation projects. The Charlotte Regional Business Alliance has been working with local and state officials in South Carolina and North Carolina to attract companies to expand current business operations, open regional offices, or relocate their headquarters to the regions. Some recent projects which have created new jobs across the region include Honeywell, which has relocated their headquarters to Charlotte in a move expected to create over 750 jobs.

These jobs along with new jobs from Lowe’s and a continued presence by Duke Energy, Bank of America, and Wells Fargo mean some of the world’s largest companies have a major presence in Charlotte. Beyond these firms the startup community in Charlotte is growing with recent expansions coming from AvidXchange who is planning to grow to accommodate 1,200 new employees. This diverse economic landscape allows Charlotte to grow beyond traditional financial services institutions while utilizing the skills of the regions highly skilled workforce.

 

 

WIMS Partners

The WIMS team has a robust and expanding presence in Charlotte utilizing the skills of partners. As we continue to grow, we are always looking for new partners and if you believe you can grow with us, we want to hear from you to see if opportunities exist. With the continued growth of WIMS it is exciting to see the city and region around us changing and growing.

 

Concluding thoughts

Charlotte has established itself as a major economic powerhouse in the Southeast that is seeing increased investment and interest on a regional, national, and international scene. As companies continue their planning for 2020 and beyond, many in the Charlotte region continue to grow towards an even brighter future. The institutions in the city through public private partnerships are investing in the city’s institutions to continue to encourage investment and relocations to Charlotte. By focusing on sustaining growth and creating a better region for the future, Charlotte is positioning itself for long term success moving up the ranking of best places to live as the quality of life in greater Charlotte region continues to improve.

Introduction to Kanban

What is Kanban?

Kanban is the Japanese phrase for signboard or billboard. It is additionally a scheduling tool used across manufacturing, restaurants, and software development to stay on track and effectively completing tasks for project. The concept originated in Japan by Toyota under the leadership of Taiichi Ohno who worked as an industrial engineer helping to spread the technique of lean manufacturing. Kanban was initially implemented to expedite the just-in-time production method producing a specific quantity of necessary products based on consumer demand.

 

Overview of Kanban

Understanding the origin and general principles of Kanban allows for an easier adoption of Kanban. If you do not anticipate fully incorporating Kanban, understanding an additional time management and organizational design tool will allow for better results. At its core, Kanban is a form of managing work by balancing the required actions needed to complete work with the available capacity in order to complete different tasks. Since work is completed on a just-in-time manner waste is limited across the entire system. Workers only complete tasks that are necessary at the time the work is being done ensuring that the overall objective is maintained.

 

Sushi and production management

An example of just-in-time production outside of manufacturing is a sushi menu with a list of possible items and a box to check the quantity and type of each sushi roll. By completing work in a just-in-time manner customers will have fresh sushi rolls that were specifically made for them. On the production side, Kanban reduces food waste since food is prepared only when customers order a specific dish. The combination of reducing food waste and providing customers with fresher food will make the experience of both the restaurant and the customer more enjoyable.

 

Kanban board

However, the implications go beyond sushi! The seamless structure of ordering fresh rolls makes for an easy to grasp visual and edible example. The Kanban board is a practical visual tool used to follow the journey into Kanban by displaying relevant tasks on a visual board. While every Kanban board will be structured in a unique way to maximize value to the user, the general concept is that work is tracked from left to right as progress is made. Kanban boards can be utilized on whiteboards with sticky notes, in a spreadsheet of your choice, or through the online project management software of your choice including Zoho, Trello, and Atlassian.

 

Further Actions

Like any methodology, the key to becoming successful with Kanban is to stick to something that you will commit to the long run. Success through using Kanban can be maximized through additional agile frameworks ensuring that the quality of work is improved through focusing on moving tasks through the system and completing them in a timely manner. The importance of continual improvement, self-reflection, and increasing output are meaningful to the project itself and the outlook of the workers on the project by empowering them to take more ownership of the finished product. Kanban holds an important value by taking ownership of your own life and fully understanding the power of this approach and is beneficial for those who embrace Kanban and those who study it. Tools are merely the instruments used to accomplish goals and since Kanban is a tool it can be used in varying degrees to reach goals, set new ones, and complete projects in more efficient ways.

Eolian Health Care Manifesto

The EolianVR Health Care Manifesto

We at EolianVR know that the health care industry is fascinatingly complex, multifaceted, and one of the most vital pillars that holds society together. The implications of its direction, evolution, improvement, are paramount to us all.

Regardless of how quickly firms, researchers, scientists, and front-line providers can innovate, the inevitable counter-punch strikes as new diseases emerge, political and administrative bureaucracy bogs down progress, or the sheer volume of humanity’s growth tips the scales in the other direction. Nevertheless, we must persist and never relent in this noble pursuit of progress.

Absolute magic is performed every single day, in countless ways, across the entire globe as professionals in the space manifest modern miracles on demand to save lives and treat their patients. However, the magnitude of how far we’ve come is often diminished and unappreciated as there simultaneously is still so far yet to go.

Just because the road ahead is difficult, and at times downright overwhelming, doesn’t mean that we should simply accept the status quo and settle for the way things are. On the contrary, the hard problems are the ones truly worth solving.

These ideals and sense of duty are what inspired our team at EolianVR to make the commitment to the health care industry. We want to do anything and everything we can to help contribute, even if just in a small way, to our firm’s primary mission: to help save lives.

We pursue this mission by leveraging technology to build customized software platforms for our clients in the health care industry. Specifically, we build these new worlds primarily using augmented reality/virtual reality, artificial intelligence, and machine learning. Then, we maximize the value and exposure of these platforms by ensuring that they interface with the more prevalent and widely available technology of today, such as mobile/tablet devices and personal computers.

We are currently working with some of the most world-renowned and innovative health care organizations on the planet on a variety of use cases ranging from patient treatment, clinical research, training and education, surgical demonstrations, to even creating a virtual walk through of a children’s hospital to make it less intimidating for future patients before they arrive.

Not only do we have a vast amount of experience in the health care industry, but our patent pending platform is being built for several other high level industries as well (more to come!). Again, our mission of saving lives was the motivation and inspiration that lead to its creation and we’re only just beginning to perceive the widespread implications of its potential

Due to the fact that the sky is the limit with respect to what we can assist organizations with, we typically try to start by identifying one or two of the primary objectives that exist and use those as an initial pilot project. We work with the appropriate stakeholders to determine the most appropriate problems that need solved and build a project plan around the desired outcome. We lay out key goals and metrics, establish the appropriate budget and deadlines, and collaborate to track progress along the way. Each engagement is customized in this way and ensures that at the end our clients are pleased with the result.

As a firm we make sure to stay on top of the latest technological innovations in our space and remain device agnostic in our development so that we can always make sure our platforms and software work on the best hardware that the industry gets to market. This agile and dynamic approach allows our clients to remain confident that the solutions they invest in will always maintain value and effective regardless of what comes out next.

It’s truly our honor to do our part in helping the health care industry continue to innovate. We would love the opportunity to partner with your organization and build new worlds together to help save lives. Just reach out to mike@eolianvr.com!

Salesforce Heads North

In June 2019 Salesforce announced that it would be purchasing Tableau in a deal worth over $15.7 billion. This deal will allow San Francisco based Salesforce to expand its presence in Seattle creating a second headquarters in Seattle, home of Tableau, like what Seattle-based Amazon did with its HQ2 competition last year. I was in the Seattle area on vacation as the news broke and was able to read local newspapers on this deal from the local perspective which went beyond the financial terms of the agreement.

This deal represents the second largest acquisition in the history of the state of Washington and shows the power of the technology sector in the Pacific Northwest and willingness of companies to expand beyond Silicon Valley (Romano, Seattle Times). With a presence of 1,000 employees already in Seattle, Salesforce is familiar with the business climate in Washington. Moving forward this acquisition is not an outlier and additional companies in the cloud computing space will look to expand their operations and establish additional offices beyond their initial headquarters.

This trend poses the opportunity for companies to benefit from the strengths of different metropolitan areas while also increasing the expectations the residents of these cities have of these companies to become stewards of the community and provide jobs to locals. This deal will change the entire landscape and power dynamics in the CRM and Business Intelligence world. This deal seems to represent a move by Salesforce to invest in research and development through the purchase of Tableau which may signal slowing internal innovation (Moorehead, Forbes). This deal comes after Salesforce paid $300 million to integrate the companies non-profit arm, Salesforce.org, into the companies for-profit side (Salesforce Press Release). This deal will have a substantial impact to the overall company and could create anywhere from $150 to $200 million this Fiscal Year depending on when the deal closes. These strategic changes show how Salesforce is moving beyond CRM and taking the potentially risky decision of incorporating its non-profit wing into its for-profit business. Although Salesforce has been on the leading edge of philanthropic causes with rising housing prices and inequality in the San Francisco Bay area and Seattle areas Salesforce will be held accountable and pushed to create more equitable growth as their operations expand.

Seattle is a city that has long struggled with homelessness and affordable housing. While the city is the thirteenth largest city it has the third largest homeless population. Driving through Seattle and talking with locals on my recent trip to the city I heard and saw homeless camps and the stories of how homelessness and affordability is an issue impacting suburbs across the Seattle area with camps in view of I-5.

While Salesforce CEO Marc Benioff has led his company to be a leader of philanthropic efforts and combating homelessness, he is entering a new arena in Seattle (Romano, Seattle Times). Long a leader in giving back Salesforce pledges 1% of profits, products, and employee time to philanthropic efforts. Marc and Lynne Benioff have signed the Giving Pledge and are leading advocates in the San Francisco area working to combat homelessness. Lynne Benioff cofounded a program in 2011 to provide shelters for families around San Francisco. Tableau also has taken on a philanthropic approach as well and pledged $100 million in grants and technology to global health and equality organizations (Romano, Seattle Times).

This merger has just occurred, but challenges persist moving forward. Benioff says that Tableau will operate independent of Salesforce and affirmed that this is a merger of two equals. This is rarely the case in mergers as power dynamics and even the slightest of differences can cause division between leaders in the merged companies. Time will tell how this deal will be remembered but one thing is certain which is that this will not be the last big software deal of the year.

 

Links

Image from: Romano, Benjamin. “Why Salesforce is shelling out $15.7 billion in stock for Seattle’s Tableau, in one of the NW’s largest acquisitions?” Seattle Times. https://www.seattletimes.com/business/technology/salesforce-buying-seattle-based-tableau-for-15-7-billion-in-stock-one-of-the-northwests-largest-acquisitions/.

 

Moorehead, Patrick. “Salesforce.com’s Tableau Acquisition: Admitting Organic Innovation Failure?” Forbes. https://www.forbes.com/sites/patrickmoorhead/2019/06/18/salesforces-tableau-acquisition-admitting-organic-innovation-failure/.

 

Salesforce Press Releases. “Salesforce and Salesforce.org Combine to Drive Greater Philanthropic Impact and Success for Social Good Organizations.” https://investor.salesforce.com/press-releases/press-release-details/2019/Salesforce-and-Salesforceorg-Combine-to-Drive-Greater-Philanthropic-Impact-and-Success-for-Social-Good-Organizations/default.aspx.