Category Archives: Technology

Salesforce Heads North

In June 2019 Salesforce announced that it would be purchasing Tableau in a deal worth over $15.7 billion. This deal will allow San Francisco based Salesforce to expand its presence in Seattle creating a second headquarters in Seattle, home of Tableau, like what Seattle-based Amazon did with its HQ2 competition last year. I was in the Seattle area on vacation as the news broke and was able to read local newspapers on this deal from the local perspective which went beyond the financial terms of the agreement.

This deal represents the second largest acquisition in the history of the state of Washington and shows the power of the technology sector in the Pacific Northwest and willingness of companies to expand beyond Silicon Valley (Romano, Seattle Times). With a presence of 1,000 employees already in Seattle, Salesforce is familiar with the business climate in Washington. Moving forward this acquisition is not an outlier and additional companies in the cloud computing space will look to expand their operations and establish additional offices beyond their initial headquarters.

This trend poses the opportunity for companies to benefit from the strengths of different metropolitan areas while also increasing the expectations the residents of these cities have of these companies to become stewards of the community and provide jobs to locals. This deal will change the entire landscape and power dynamics in the CRM and Business Intelligence world. This deal seems to represent a move by Salesforce to invest in research and development through the purchase of Tableau which may signal slowing internal innovation (Moorehead, Forbes). This deal comes after Salesforce paid $300 million to integrate the companies non-profit arm, Salesforce.org, into the companies for-profit side (Salesforce Press Release). This deal will have a substantial impact to the overall company and could create anywhere from $150 to $200 million this Fiscal Year depending on when the deal closes. These strategic changes show how Salesforce is moving beyond CRM and taking the potentially risky decision of incorporating its non-profit wing into its for-profit business. Although Salesforce has been on the leading edge of philanthropic causes with rising housing prices and inequality in the San Francisco Bay area and Seattle areas Salesforce will be held accountable and pushed to create more equitable growth as their operations expand.

Seattle is a city that has long struggled with homelessness and affordable housing. While the city is the thirteenth largest city it has the third largest homeless population. Driving through Seattle and talking with locals on my recent trip to the city I heard and saw homeless camps and the stories of how homelessness and affordability is an issue impacting suburbs across the Seattle area with camps in view of I-5.

While Salesforce CEO Marc Benioff has led his company to be a leader of philanthropic efforts and combating homelessness, he is entering a new arena in Seattle (Romano, Seattle Times). Long a leader in giving back Salesforce pledges 1% of profits, products, and employee time to philanthropic efforts. Marc and Lynne Benioff have signed the Giving Pledge and are leading advocates in the San Francisco area working to combat homelessness. Lynne Benioff cofounded a program in 2011 to provide shelters for families around San Francisco. Tableau also has taken on a philanthropic approach as well and pledged $100 million in grants and technology to global health and equality organizations (Romano, Seattle Times).

This merger has just occurred, but challenges persist moving forward. Benioff says that Tableau will operate independent of Salesforce and affirmed that this is a merger of two equals. This is rarely the case in mergers as power dynamics and even the slightest of differences can cause division between leaders in the merged companies. Time will tell how this deal will be remembered but one thing is certain which is that this will not be the last big software deal of the year.

 

Links

Image from: Romano, Benjamin. “Why Salesforce is shelling out $15.7 billion in stock for Seattle’s Tableau, in one of the NW’s largest acquisitions?” Seattle Times. https://www.seattletimes.com/business/technology/salesforce-buying-seattle-based-tableau-for-15-7-billion-in-stock-one-of-the-northwests-largest-acquisitions/.

 

Moorehead, Patrick. “Salesforce.com’s Tableau Acquisition: Admitting Organic Innovation Failure?” Forbes. https://www.forbes.com/sites/patrickmoorhead/2019/06/18/salesforces-tableau-acquisition-admitting-organic-innovation-failure/.

 

Salesforce Press Releases. “Salesforce and Salesforce.org Combine to Drive Greater Philanthropic Impact and Success for Social Good Organizations.” https://investor.salesforce.com/press-releases/press-release-details/2019/Salesforce-and-Salesforceorg-Combine-to-Drive-Greater-Philanthropic-Impact-and-Success-for-Social-Good-Organizations/default.aspx.

WIMS Client Spotlight Vitafy Med

WIMS Client Spotlight: Introducing Vitafy – Matching Patients and Doctors Nationwide

The Healthcare industry is in the midst of change and disruption. Large healthcare and insurance firms seem to dominate the market, leaving little room for the consumer to understand or make informed healthcare choices. Vitafy’s mission is to shift power (or verified information) back to the providers and patients.

Vitafy is a newly launched healthcare provider directory that includes the nation’s largest database of medical professionals and physicians.  Every medical specialist has a unique profile that is customizable and includes quality metrics, comparisons, interactive reviews, and offers price transparency.

They have over 4 million providers listed from over 800 specialties across all 50 states. However, rather than just posting this publicly available data, which can often be inaccurate, they allow Vitafy member Physicians to leverage it to your advantage. They enable the Vitafy members to take back control of the information that’s out there about them to ensure it’s accurate, up to date, and working for you, not against you. We also help make it significantly easier for patients to find you and simplify the process of the, being able to reach out and book an appointment.

Their innovative platform gives you the doctors, a panoramic view of your information, along with the ability to update and maintain it. In addition to their specific information, it also provides comparative analysis insights on how you compare to other providers in the area on a variety of data points. The value of having this control is immediate and without all the red tape and layers. Vitafy member Physicians and Medical Professionals can directly influence the perception the market has of them and generate more new patient inquiries and appointments.

Vitafy believes in a relationship with our members. So, they’ve developed three affordable packages that even include regular consultation with Google Marketing advisors.

They are committed to you and will be continuously adding new and innovative features. We’d be honored if you’d give their platform a shot and join them on their mission to help shift the power back to the providers and patients! Enter the Promo Code: HCPM201 for a 16% discount on your premium plan.

Pineapple Consulting

WIMS Client Spotlight: Pineapple Consulting

Pineapple Consulting Firm was created with only one goal: to help small businesses succeed. It helps how synergistic that is with WIMS Consulting, as not only is there a client relationship, but it really fits our model of creating partnerships too.

While Pineapple is eager to help however they can, they have a particular specialization centered around analytics and efficiency. Specifically, they are wizards when it comes to Excel, spreadsheets, lead generation, and project management (something we’re really interested in helping businesses with right now at WIMS Consulting too).

Their service offerings include:

  • Data Analytics
    • Inform decisions and strategies for the best results.
    • Data gathering, manipulation, and visualization with expertise in Excel.
  • Financial Analysis
    • Cost benefit analysis, Financial modelling and projections all in customizable Excel tools.
  • Project Management
    • Lead a project from idea development all the way to post-execution monitoring.
  • Lead Generation/Data Scraping
    • Extract leads and data from online and present it in easily manageable files.

They work with a wide variety of industries, but have a niche surrounding professional service firms. Pineapple’s founder has an extensive background in the financial services and wealth management industry. However they also work with startups of all sizes, accounting, banking, insurance, real estate, non-profits, and health care among others.

The company is based in Charlotte, NC but of course is able to work with clients from throughout the country.

Click here to check out their website and let them know that I sent you!

Marketing Sales Automation Tech Stack

The Best Marketing and Sales Automation Tech Stack for B2B Businesses

Just about every company in America would publicly emphasize that they’re committed to revenue growth (this is more important than ever now). Yet simultaneously its common to try to cut corners and get cheap when it comes time to invest in tried and true resources that help them realize that goal. Further, these resources will easily pay for themselves and more by leading to significant ROI both monetarily and via efficiencies.

In 2019 I can’t believe companies still need to be convinced that they need things like CRM programs and marketing automation but here we are.

And let’s get one thing out of the way before going any further. No, having a free HubSpot account doesn’t count as investing in a CRM program. It may be slightly better than a Google Spreadsheet (yes some solely use that as their “CRM”) but it’s still a lame attempt at best (that’s not to knock them, they have a fine platform if you’re willing to pay the fees to upgrade it).

Fortunately, there is an upside whether you have a CRM and marketing automation system or not. Regardless if you have none, a poor/dysfunctional one, or even one that’s working decently well, now is a great time to make it even better. Take the time, make the investment, and ensure it’s a priority to get dialed in and implemented now to lead to massive dividends later.

Anything worth doing is worth doing right, so I’ve put together a list of the best tech stack in the game to work synergistically and seamlessly whether you’re a solo entrepreneur or a $100 million company with hundreds of employees.

To set the ground rules this piece is predominantly focused on marketing and sales automation. There are plenty of additional angles to take to assist with ERP, HR/recruiting, etc. (if there’s interest I’ll gladly do a follow up post). Also, there are a variety of effective approaches and platforms to pull this off so in some cases I’ll include secondary and tertiary options. If your favorite tool is omitted it doesn’t mean I’m not a fan, just trying to make this easier in a world with a vast amount of options to avoid analysis paralysis. I’m not going to let that be your excuse not to take action and execute.

Ok here we go.

Communication

This is obvious, but your base starts with communication, so email, mobile device, etc. Personally, my preference is overwhelmingly an Outlook and iOS base. However, Gmail/Google Suite or Android are just fine. I use both Outlook/Gmail and both accounts are connected/integrated with my CRM. If you’re working in teams, adding Slack to the mix is worthwhile as well. Price: $5-$10 per user per month.

CRM

This is really the major component that ties everything together and is the key to making everything else in your business work. If you’ve read anything I’ve written about CRM’s you know my #1 preference right now is Zoho One. It does so freaking much for your company for the price that it’s absurd. Their tagline is: “The Operating System for Your Business” and it’s 100% true. There are literally 40 applications that go along with it that could easily eliminate much of what you’re using right now. But if you love your other platforms and want to keep them it also integrates with them all.

A few steps allows you to sync and keep track of all your communication with clients and prospects, ensure you follow up with leads who fill out contact forms or simply visit your website (yes it includes a heat map and website analytics) and so much more. I also use it for project management.

Almost on equal footing (albeit it comes with a much higher price tag) is Salesforce, followed by HubSpot. These are both great platforms, they just cost a whole lot more to license and don’t come with the extra bells and whistles that Zoho One does. Price: $30-$40 per user per month.

Social Media

This section will be brief, your company has got to have at least the following accounts: LinkedIn, Instagram, Facebook, and Twitter. If you want to add others to the mix more power to you, but this is the base. I use Zoho to manage, automate, and track my posting (which is included) but you could easily use Hootsuite too. Price: Free (Zoho) – $30 per user per month for Hootsuite.

Email Marketing

Another quick section: you need to be incorporating email campaigns into your marketing activities. Email isn’t dead, that’s a lie (neither is direct mail, but that’s for another time). This is one where you could get away with Zoho to manage it, yet I stubbornly have stuck with MailChimp. I love the platform, the company, and what it stands for and have remained loyal. You can start with a free account for under 2,000 contacts, I have more in my list, so I pay a monthly fee (the fee staggers based on your amount of contacts). Constant Contact is a fine option too. Both integrate with Zoho. Price: Free (Zoho) – $30 per month and up for MailChimp.

Contract/Proposal Management

If your company is like mine, you crank out a lot of proposals and contracts on a regular basis. While we customize each one there is still plenty of overlap and recurring content that we leverage often. Standardizing as much as possible with templates creates a HUGE advantage. It allows us to crank out much more in less time. Business is a numbers game, i.e. more activity leads to more volume, which leads to more sales and revenue. So being able to get more proposals and contracts out in a timelier fashion is going to make a tangible impact on your business alone. For this I use/recommend IntellyDoc. Adding this to your tech stack is going to make a major impact on your business. Price: Free (Freemium Model) – $150+ per month depending on your company’s situation.

Payment Processing

Not that your company is closing all this new business you’ve got to collect, right? I have an account set up with PayPal, Square, Stripe, Venmo, Zelle, Coinbase, and Gold Money to collect fees from clients. I recommend having them all nothing else in your business matters if you don’t collect the fees you charge. They all connect to your bank, which should connect to your bookkeeping platform, which then connects back to the CRM to tie in deal flow tracking and to assist with financial forecasting, etc. Price: Free aside from a percentage per transaction.

Bookkeeping

QuickBooks gets all the love, but I’ve been using Wave and it’s really great too (you’re probably sick of hearing this by now but Zoho has an application that comes with your Zoho One account too). QB integrates with Zoho, Wave doesn’t which is a minor annoyance, but I created a work flow to work around that.

Other recommendations:

Scheduling: Acuity is awesome to assist with scheduling meetings, demos, calls, etc. by allowing folks to see open times on your calendar and book appointments. They have a freemium model.

Ecommerce: Shopify.

Renewable Energy Insights

 

Energy powers the modern world and economy which goes without saying but can be lost in the current environment we live in. A few generations ago the world went dark at night and productivity was only accomplished during the day. The world has seen major growth since the end of the 19th century as electricity and energy production fueled this growth.

 

This has generated interest from leaders of political parties, cities, and businesses around the world as collaborated efforts are needed to reduce the carbon emission put into the atmosphere. Plans are in place to create a future where green technology will power the energy grid as effectively as possible.

 

While hurdles are in place the growth and expansion of renewable energy will grow as policies and technologies expand who and where renewable energy can be implemented.

 

The future will be powered by renewable energy and the industries including space and wind production will create new industries which will add economic value across the economy.

 

The world is facing a series of unprecedented consequences from the changing world around us. The world is seeing more extreme weather events, coastal regions face the threat of displacement from rising tides, and disruptions in crop production.

 

Now is the time to implement changes and for companies and individuals to invest in renewable energy sources as well as to learn about ways to reduce the carbon footprint they have. These will force difficult questions to be raised but leaders from a wide range of industries are already working to find solutions to help preserve our earth for future generations.

 

Even if you cannot afford solar panels here are some actions that can be made with meaningful impacts purchasing green products, donating to non-profits who are working to improve renewable solutions, and supporting policies at your place of work to become more sustainable.

 

Like the pieces of a jigsaw puzzle it will take many pieces to come together to create renewable energy grid which will drive the future growth in the world. Stakeholders must come together to drive changes and provide energy solutions to make the future run smoother and cleaner providing new advanced energy solutions. Renewable energy should be viewed as the way forward and a series of technological offerings which will create a more sustainable and equitable world.

Mobile Insights from Deloitte

A Deloitte perspective entitled Failure to Launch outlines the steps to follow to build mobile applications which employees will want to use. This insight shows the importance of mobile technology in today’s world as well as the attention of consumers and business partners as they shift to the screens of mobile devices. An aspect of mobile applications which is also vital but does not always receive as much attention is the importance of developing applications for internal use.

 

The focus of this Deloitte writeup is to outline some steps to follow to improve the effectiveness and use of enterprise mobile apps for employees use. With many different applications and projects to juggle daily it is becoming harder for companies to unveil and implement internal tools for employees. The key to successfully unveiling an application internally should mirror an external product release and be strategically aligned with the mission of growth for your organization. These steps should serve as a guide to review not only new app development but also a benchmark for all internal processes and the perfect opportunity to take the time to invest time and resources into improving those processes. Internal processes are not the most exciting aspect of running a successful project but are critical to the success of specific projects and the sustained success of an organization.

 

The system below should be a guideline and not a hard set of rules to stick to. Leaders and decisions makers within an organization should take the time to fully analyze multiple data points and conduct informational interviews with members of their teams to collect the relevant facts and information from their industry and company. This wide amount of information will allow the greatest amount of data available to make a well thought out decision while also bringing together stakeholders through the entire process from idea generation to implementation.

 

Seven steps are laid out to build and successfully launch enterprise mobile apps:

  1. Strategy and Value: Have a clear goal behind what you are undergoing which can easily be conveyed and understood to those who are hearing about your idea for the first time.
  2. User input: Gather information beginning with idea generation and continuing through implementation from a broad range of potential end users.
  3. App Development: During the development process have steps in place to provide feedback and convey this to your team.
  4. Distribution: Announce the launch of the app and make it known to all parties who may be interested in finding more about the specific app launch and your company in general.
  5. User Support: After the release keep contact with your team and continue to gather feedback from them. When issues arise provide a way for them to easily find the answers to questions and develop a culture where workers interact and shape the future of products in a proactive environment.
  6. Supporting organization: Reinforce the practices in your organization though best practices and foster a tech and mobile friendly company culture.
  7. Continuous Optimization: Never stop gathering feedback and look to stay ahead of the game to be an industry leader with a robust internal team.

 

These strategies were formulated for enterprise mobile apps but the tips should be used to foster change in creating a workplace culture where design, creativity, and innovation propel your company and projects forward as an industry leader.

 

Source

“7 steps to building mobile apps employees will really use.” Deloitte. https://www2.deloitte.com/us/en/pages/technology/articles/deloitte-digital-mobile-enterprise.html.

WIMS Client Spotlight ARRE Augmented Reality Real Estate

WIMS Client Spotlight: ARRE (Augmented Reality Real Estate)

ARRE (Augmented Reality Real Estate) recently launched a new website (still in development but the landing page is ready to rock and live). Check it out here: https://www.augmentedrealityre.com/.

At ARRE our mission is to help you “Close Faster” by helping you “Streamline Deals from Concept to Capacity.” We provide a complete, firm-branded solution, and act as your partner with a relatively quick on-boarding process, to allow you to begin using augmented reality to accelerate the rate at which you convert your commercial real estate asset into revenue.

Have you seen the ARRE 2.0 Launch Preview Video yet? Let your imagination run wild as you see just the tip of the iceberg of what ARRE can do. The immense collaboration possibilities demonstrated by Debra (the Real Estate Developer), Brock (the Broker), Gena (the General Contractor), and Archie (the architect) alone are incredible. Couple that with the ability to walk prospective tenants through your building before a shovel strikes the ground (whether they’re a local firm, or a company based in Europe, China,, or anywhere else in the world) and you’ll start to see how we’re really onto something that just might disrupt the Commercial Real Estate industry for the better.

ARRE is hardware agnostic, meaning we work with just about any device our clients are using. While we prefer the HoloLens (and soon to launch HoloLens 2), Magic Leap, or the HP Mixed Reality Headset, we also understand that some aren’t quite ready to fully dive into the world of augmented reality and virtual reality just yet. Therefore, we also deploy our tech on web based platforms, as well as the phones/tablets such as the iPhone/iPad.

ARRE includes the hardware, software, setup, support, storage, and ongoing rendering services you need to start using AR to accelerate sales and development within 48 hours from signing up.

Whether you’re a commercial/industrial/mixed use real estate broker, developer, architect, general contractor, engineer, or otherwise let us show you what we can do to help bring you and your company into the future. Visit https://www.augmentedrealityre.com/ or send an email to mike@eolianvr.com to schedule a demo.

Managing Stakeholders in the Technological Age

Over the past week Microsoft has been in the headlines after a group of employees sent a letter to company leaders protesting a contract with the US Army. This story has received major media attention from Wired to NPR who are taking an interest in this case and how a tricky relationship exists between technology companies and the government.

 

The contract in questions was awarded in November 2018 and represents the first time Microsoft products, in this case HoloLens headsets, would be used in actual combat operations. This worried Microsoft employees who did not want the products they work on to be used in combat operations and is another statement of concern voiced by technology workers in the US against contracts with the US government.

 

The Wired article included an excerpt of a statement Microsoft CEO Satya Nadella gave standing by the contract and highlighted the importance he sees in continuing to work with the government and military.

 

“Monday, Microsoft CEO Satya Nadella rebuffed the plea. “We made a principled decision that we’re not going to withhold technology from institutions that we have elected in democracies to protect the freedoms we enjoy,” Nadella told CNN Business at Mobile World Congress in Barcelona.”

 

As companies look to provide more advanced technological offerings workers increasingly find themselves working on projects where they do not know how the end user will utilize the product and in some cases who the end user is. Workers walk a fine line here and as companies provide more advanced technology to public and private sector clients an upfront policy on how to address who their clients are and be transparent about how relevant stakeholders might react to different projects.

 

Companies cannot sit idle but must be proactive and work with all stakeholders to ensure everyone is on the same page and have a channel of dealing with complaints internally before too much disruption occurs. As technology solutions become more advanced and integrated into all aspects of life difficult questions of who has access to technology and when technology goes too far will become increasingly more prevalent. As issues arise dialogue is needed from all parties to workout what steps are needed moving forward and when to move away from a project. An additional factor complicating issues surrounding technology is that as new forms of technology become available and trends change the norms of technology shift very fast.

 

To succeed, an organization must take the time to set aside a block of time and address where technology can fit in with their organization and under what circumstances do technology and privacy go too far. A strong organization will be able to move through this time but if transparent conversations are not had by leaders from across the organization internal conflict possess the threat of making disagreements public and damaging the reputation and name of an organization. As with any advancement both progress and new challenges will arise causing leaders to make new types of decisions about who can access information, what projects the organization works on, and what types of organizations a specific organization forms strategic alliances and partnerships with.

 

The issues raised by Microsoft employees will not go away neither will the opinions of varying stakeholders who take different stands to improve their own position within organizations. As more stakeholders enter the conversation more ideas are generated but at the same time more safeguards and guidelines are needed to limit internal strife and the possibility that different sides take a hard position which could reduce the efficiency of an organization. This is an era that goes beyond making a right or wrong choice but is centered on making a choice that leaders can stand by and defend while not alienating stakeholders to the point of rebellion. This is bound to play out in additional companies and increasingly be brought up in the legal system.

WIMS Client Spotlight Sourceree

WIMS Client Spotlight: Sourceree

Sourceree is a cutting-edge technology company aiming to foster innovation and the collaboration of bright minds across industry, government, military, and academia. They are growing rapidly and looking to expand and bring on new professionals with a variety of open positions (check out the website). They have offices in the Pittsburgh/Johnstown, PA area, Arlington, VA, and Washington D.C.

They have an environment where they make things happen. Fast. They have the atmosphere to urge collaboration and idea development. Fun. They strongly desire to drive innovation over the edge. Exciting.

Sourceree supports programs across offices in the U.S. Department of Defense and Commercial Enterprises cross pollinating ideas to lead change, adding value by introducing proven techniques in management, implementing habits to increase productivity, and providing leading edge engineering support to meet any challenge. Sourceree is comprised of program managers, engineers, cyber security experts, and analysts who are experts in their respective fields. Together they make a team with expansive experience and complementing skill sets that enable us to deliver simple innovative solutions.

Their service offerings include the following:

STRATEGY AND MANAGEMENT

Sourceree works with all levels of an organization to develop a comprehensive strategy and implementation plan, by assessing the client’s strengths and weaknesses. Our group advises the client on the best way to achieve their goals and manage their program or business more efficiently. Some of the ways we accomplish this is by building a flexible operating framework that will improve policies and practices, team collaboration, and information delivery.

CYBER SECURITY

Sourceree uniquely assists clients in strengthening their systems in the face of a cyber-attack by implementing an agile lean management approach to design, and managing cyber security operations with program managers and stakeholders. Our expert team members have extensive experience in addressing risks to critical Defense programs, and can support clients in fortifying their information systems and technology at any criticality level.

SYSTEMS ENGINEERING

Sourceree employs well-versed engineers to effectively manage, lead, and support large and highly visible programs. Sourceree assists clients by developing systems, computer hardware, and/or applications. Using a lean management approach allows us to deliver solutions that meet client needs quickly and cost effectively. Sourceree also provides understanding on how the system works, what best approach aligns with a client’s strategy, and how to take advantage of it.

SOFTWARE DEVELOPMENT

Software Development includes research, development, prototyping, modification, reuse, re-engineering, and maintenance to build a software product. Sourceree pushes to use agile methods, short design, development, and test cycles to deliver as quickly, and often, as possible to meet clients’ needs and desires by developing applications for client use.

ANALYSIS

Sourceree, led by an all-source analyst, conducts intelligence analysis for clients in the areas of supply chains, commercial maritime shipping, and financial networks. By pulling resources from various data sources and systems, Sourceree analysts investigate commercial operations, industry trends, counterfeit products, and network connections to meet the objectives of its clients.

PLATFORM CONSULTING

Sourceree works with clients to create solutions for single and multi-sided technology platforms. Platforms, in this instance, are technologies, products, and services that create value by enabling direct interactions between two or more clients—or participant—groups. We work with clients to not only define their Platform Strategy, but also develop the solution to fully exploit their platform.

Accounting Industry Trends

 

The accounting industry is being disrupted by a range of technologies including machine learning, Artificial Intelligence, and the blockchain. The sources below highlight trends across marketing, human resources, and cybersecurity with implications across the accounting and financial services industry.

Major changes are coming to the workplace as technological disruptions alter where work is done, the speed of workflow, and the role of the employee within the mission of the firm. These new trends are shaping the core principles of work across all industries including how workplace meetings are run, how financial transactions are handled, and change the necessary skills sets a competitive workforce has. From webinars to speakers at industry conferences blockchain technology is a disruptive technology which continually is discussed.

The chart below, from Robert Half, highlights survey results from over 2,000 financial leaders on blockchain technology and how it will shape the financial services industry.

The results from this survey show how finance leaders have a range of thoughts on how cryptocurrencies and the blockchain will affect the overall industry. Only 13% of those surveyed believe that cryptocurrencies will not be common while 50% believed that cryptocurrencies will either be Somewhat Common or Very Common. Since most of these finance leaders believe that cryptocurrencies will have some impact on their business they are planning for a future where cryptocurrencies shape strategic decisions across the firm. Some ways that companies are addressing the growth of cryptocurrencies include training staff on cryptocurrencies, increase investment in specialized accounting including forensics accounting, and increased cross-departmental collaborations. These changes can be met through focusing on internal growth and development while also seeking outside partners to increase marketing, business development, and employees training.

The accounting industry is at an exciting place. The last decade has seen some of the most drastic changes improving the efficiency of the industry. Some technological advances include the growth of blockchain technology and machine learning. Industry leaders are making investments in training their workforce, increasing their marketing presence through digital campaigns and brand journalism. Through partnering with marketing firms and investing internally on training and retaining top talent, accounting firms can position their brand favorably in the industry while growing their service offerings.