Category Archives: Technology

WIMS Client Spotlight: Tabbris

Tabbris focuses on innovation and technology, and they want your company to grow with them. Because of the nature of what they do and the expertise they have, Tabbris offers space to early-stage companies with the potential to scale and innovate within their market. Often, this ends up being technology and software companies, but it’s not limited to them exclusively; however, if you’re a realtor, attorney, or consultant, you might want to look elsewhere. Why? Because they’re built to offer resources, events, and networking to tech-based startups. In order to incubate them, Tabbris wants to give them the space they need to grow.

They want you to outgrow them. They’re the studio apartment you move into before you buy that shiny, new house. They are the starter kit. They’re whatever you want to call them, except permanent. Why? Because at Tabbris, that’s their goal – they want to put you and your projects on a path to success. If they do their job right, you’ll be out of the coworking space before you know it.

Charlotte startups are some of the most innovative companies out there, and Tabbris is dedicated to fostering their genius. Before you can go full speed, you’ve got to prepare for all the twists and turns. Tabbris is here for all of that, and they’re going to give you the space you need to get your gears going. They believe that all you need to fill the gaps between ideas and success is some really good cement; let them be that cement.

Tabbris offers monthly memberships for their hot desks, standard offices, and executive offices. The coworking space also features a recording studio. For businesses still skeptical of the benefits of collaboration in a coworking space, Tabbris offers daily passes that offer the same perks as purchasing a monthly hot desk. Day passes are a great way to get familiar with the Tabbris coworking space before committing to a monthly membership. Go check out Tabbris and see what they can do to launch your startup to the next level!

The Real Estate Branding Revolution - Creating an Immersive Experience WIMS Consulting

The Real Estate Branding Revolution – Creating an Immersive Experience

We have seen the benefits of storytelling and branding as a marketing tool to create an experience for companies and people in almost every industry. As of late, we have seen the real estate industry begin using branding and storytelling to create a lasting impression on people to invoke emotions and appeal to their aspirations. But what does this look like and how can it best be leveraged?

Sports teams, athletes, actors, and “influencers” hire marketers, agents, and consultants to carefully curate, promote, and monetize their personal brand to better connect with fans. Restaurants are leveraging their atmosphere/vibe, décor, and community involvement to appeal to customers just as much as they focus on the actual food and beverage offerings. So why not real estate too?

Traditionally, real estate has been a game of square footage, location, and expectation of appreciation to determine value. The best players in the real estate game look past these objective features and focus on the subjective needs of their target market.

This means taking into account, and optimizing, the impact you can have on someone by establishing a memorable experience that will leave them itching to revisit the property, envision themselves living, working, or owning it, and at the very least passing it on by referring it to others.

Many in the industry are now treating their buildings and spaces like they are their own company by creating a brand around the asset that helps to differentiate from competition. Developers, investors, and brokers are leveraging technology more than ever to showcase their properties. Commercial and industrial buildings are now building their own websites, social media, their own videos, and marketing, and much more. Apartments and multi-family buildings are too. Plus they’re integrating CRM systems into the day to day operations to close the loop on leads, prospects, and track referral sources.

Some are now adding virtual and augmented reality walk throughs to show off the amenities, highlight key features, and visualize the surrounding community and more as well. Tenants (and potential investors) can get an even deeper feel for what a space can offer without having to physically be present in the space.

Creating a story surrounding a space to develop a certain desirable atmosphere for people matters more than ever. You are no longer just selling square footage as much as you are selling the ability to solve their problems, meet their goals, and help add value to their life, business, or whatever the case may be.

Building a brand that people want to share is a powerful tool. Creating that reputation of being the place to be essentially markets your space for you. This could be through adding more amenities such as a pool, a gym, a lounge, a rooftop patio, an art gallery, anything to foster an ambiance of originality that can be shared with friends and colleagues. People remember what they have not experienced before, giving you an advantage over competitors if you can differentiate in this way.

All of this adds incredible valuable for commercial properties, office buildings, and apartment complexes. If you can create an immersive impression, it can have an effect like the movie “Inception” that lingers longer after they visit the website, do a walk through, view a brochure, or watch a video. That is when you know you nailed it and is what you should aspire to.

What other approaches are you seeing being used to help tell these stories and create these brands?

WIMS Client Spotlight: Let It Ride

Let It Ride is a new DFS (Daily Fantasy Sports) app and website launching soon that was created behind the efforts of former Panthers receiver and North Carolina native Brenton Bersin. It is soon to hit the app store.

Let It Ride is an easy to use sports gaming platform for everyone. The platform focuses on the most exciting sports games: including player prop parlays, along with other picking pool competitions. With a competitive spirit, gamers can compete against the house or other users.

Their main game is Let It Ride, where users (you) pick from multiple player prop over/unders in an effort to get 3 correct, 5 correct, or 7 correct. If you choose any incorrectly, you lose your wager. If you get them all correct, you win. If you correctly pick 3, you have the option to cash out and end your ride, or let it ride in an effort to get 2 more correct to get to a parlay of 5. You then have the option again to cash out and end your ride at 5, or try and get to 7 correct. The longer the ride, the higher the payout.

Other games include:

  • DA$H is LIR’s spin on a lottery type game. DA$H is a pool type game where the the 1st user to get 20 picks in a row correct without getting one wrong, wins the jackpot.
  • OUTLA$T is our spin on a survivor pool. Located within the LIR app. Users will join pools of all different sizes and parameters. Competing head-to-head against other users. Each pool  offers different styles and reward.
  • PUR$E is LIR’s golf focused game. Choose by pool size or entry fee amount. In all pools, the user picks 10 golfers to make their lineup. Unlike other DFS apps, there is no salary cap, so the user can choose whoever they want. If they want the 10 best golfers in the tournament by World Ranking, they can pick them. This makes this game easy for all people to play.

Visit their website https://www.letitride.app/ to subscribe to to the wait list to receive early offers and follow the journey from the ground up. They are also launching a funding round shortly to continue growing and scaling, more details to come, send an email here if you’re interested in learning more about it, or you can visit this link as well.

They are also seeking early adopters to act as affiliates who will receive commission and other income opportunities. If you are interested in applying, click here.

Never Let a Good Crisis Go to Waste

Time and time again, we have witnessed corporate empires come crashing down. On a high from peak performance, many of these companies were resistant to change their historically successful practices with their “if it’s not broke, don’t fix it” or “we’ve always done it this way” mindsets. The things that got them to the top eventually led to their downfall. Instead of proactively preparing for an inevitably changing environment, firms often find themselves behind the innovation curve because they have relied on their organizational inertia from past wins. 2020 was a year full of thrivers and survivors, but it looked a little different than other times of financial uncertainty.

Instead of a shifting of industries on the power curve like during the global financial crisis when electronics, utilities, and financial services fell off their historical peaks, we are instead seeing a further widening of the performance gap between industries. According to an article published in July by McKinsey & Company, the six most profitable industries have seen $275 billion a year added to their expected economic profit pool; the six least profitable industries have lost an estimated $373 billion. Companies that did well before the pandemic are proving to be resilient.

The thrivers have taken an adaptive and innovative approach to business and include the following industries: pharmaceuticals, software, technology hardware, and media. After releasing last quarter’s earnings, Microsoft CEO Satya Nadella said, “We’ve seen two years’ worth of digital transformation in two months.” The survivors, many on the verge of bankruptcy, are not doing well. This is a trend that existed, but only proved to accelerate with the onset of COVID-19.

The fastest companies to adapt to the new norm have been and will continue to be the quickest winners taking advantage of opportunity during this crisis. Manufacturers of personal hygiene-related products are increasing production. An exponential increase in demand for pharmaceuticals has these companies reinventing their production processes as well. The potential of the telehealth industry is being realized as nearly half of all physicians are treating patients virtually, up from 18% in 2018. Automation through robotics has created an interesting angle for companies through the mere fact that robots cannot get sick like human employees. E-commerce companies have spent money on adapting infrastructure and capacity as they receive more of the traditional brick-and-mortar retail market. Tech-heavy firms have further adapted their ecosystems.

Even companies in traditionally slow-adapting industries have made changes. Restaurants have increased their delivery and take-out volumes, putting together special packages that entice customers to pick up. Multi-family, specifically apartment complexes, have gotten creative with their marketing to get leases signed. Universities have been pressured to express the importance of their value to not only current, but prospective students, as the online education market was already expected to triple in growth from 2015 to 2025. With interest rates reaching record lows, an increase in buyers and homeowners looking to refinance are shaping an attractive future for the real estate market. Implementation of new technology into these industries is paramount to the future of these firms.

These industries, high in reliance on the demand of consumers, also need to realize the importance of relationships with those who make them money, the customers. They can get the most out of their marketing by implementing CRM systems, such as Zoho or Salesforce, to methodically target and follow up with prospects. Businesses need to reallocate resources to parts of their business that have the most growth potential in the future.

To the companies that have waited for some clarity from the fallout of this pandemic, you need to realize that doing nothing is doing something (although we would not recommend that). Companies that move early in a crisis and get ahead of competition often maintain this lead for years. Lao Tzu is credited with saying, “The wise man is the one who knows what he does not know.” There is always room for improvement and no proven right answer as times are constantly changing. Without staying ahead of trends or at least educating yourself about them, your practices will soon be outdated.

It is clear given the current state of the world that changes need to be made to your business; do not waste any more time. Transformational leaders do not let a good crisis go to waste. What are you willing to do to take advantage of the pandemic’s opportunities?

If you need assistance, we have a variety of bundles to help you start a company, scale a company, or simply perfect your marketing and CRM implementation. Check out our 10K to 10X Video bundle, 10K to 10X 2020 bundle, 90 day MVP package, or reach out to WIMS Consulting to see how we can add value to your business.

Real Estate Tech

The State of Technology & Innovation in Real Estate

The integration and adoption of technology into every industry is inevitable, even in industries that are traditionally relatively slower to adopt like real estate. Tech developments are enabling professionals in the space to be able to facilitate easier, faster, efficient, and more secure deals for all parties involved. Below are some of the emerging technology trends that are being integrated into real estate now, and in the coming years, many of which have been accelerated by the outbreak of COVID-19.

Augmented Reality & Virtual Reality

The AR/VR spaces have seen tremendous growth, and it seems with the onset of COVID-19 the demand and urgency to roll out these capabilities has only increased. With the need for limited contact during the pandemic, restricted travel, and work from home trends, it is only natural that AR/VR trends will continue to surface in the real estate industry.

AR/VR technology increases the efficiency of managing tangible spaces and properties. Buyers and investors can view homes, office spaces, apartment complexes, industrial properties, office buildings, etc. without having to physically visit these properties. This saves time and money. The benefits are plentiful and include:

  • Virtual tours to advance remote property viewing,
  • Increased efficiency of property marketing,
  • Web and mobile applications for easy accessibility (even if a user does not have a headset),
  • Detailed investigation of properties that saves time,
  • Potential to remotely cover all stages of the negotiation process,
  • More dynamic and real-time collaboration with architects, developers, GC’s, and brokers,
  • Ability to build out a space, input secured tenants, and decorate a potential property, and
  • Many other use cases and capabilities are being developed daily.

The increasing popularity of real estate mobile apps and websites to search for properties will only be enhanced by AR/VR technology. People are closing deals and investing in properties/land without even physically seeing properties and are saving time in eliminating those properties that they would otherwise waste view in person.

CRM, Automation, & Business Intelligence

CRM programs are still in an early stage of adoption in the real estate industry despite being around for a while, and regardless of having proven their incredible value to companies in every industry. This industry relies on, and has a heavy emphasis on relationships, so the value to having a great system is immense. In addition, the more a firm and its professionals can automate the sales and marketing process to supplement their activities, the more likely they will be to grow.

Further, not just helping with the management of relationships and sales but tracking and referencing data can really set firms apart as well. For example, “Business intelligence derived from big data is already one of the biggest trends in property management. It can empower a real estate application affecting the process of interaction of property owners, agents, and customers in the app. BI provides various tools for the optimization of decision-making. Business analysis algorithms are applied to get intelligent predictions defining the relationships of app users. Then, it is easier to give an answer to the question about what is going to happen. Reviewing internal data and analyzing business processes, BI is increasing your data-driven real estate business. With business intelligence software solutions, you can optimize your operations leveraging and processing all incoming data.”

Artificial Intelligence & Machine Learning

AI and ML have a bit longer of a way to go yet compared to the other trends, but they’re likely a lot close to widespread adoption then you’d think. An article from Forbes, highlighted some of their potential use cases:

“Right now, property search sites rely on simple preferences like location and size to display properties for sale; in the near future, however, AI may enable these sites to recommend properties based on additional preferences, personality traits, and values.

AI will also be able to help predict pricing trends more accurately. This type of technology would look at historical trends in the market for an area, but might also take into account area crime, schools, transportation, and marketplace activity.

It may also make the buying experience faster and easier. Companies are already creating ways to digitize the entire homebuying experience — no more reams of paper to read and sign at closing.”

Crowdfunding & Fund Syndication

Purchasing real estate, especially in the commercial/industrial sector, obviously requires a large amount of capital, which creates high barriers to entry. Syndication through crowdfunding, (along with blockchain mentioned below) allows for part-ownership in properties. Similar to how crowdfunding has become popular for those wanting to invest in start-ups without the traditionally large amounts invested by private investment firms and angel investors, you can now crowdfund to invest in properties too. This easier access enhances the trend towards a “sharing economy” where expenses are distributed, yet relationships flourish, through sharing the tangible things that traditionally single people or businesses would own. This is further evident in the business space through the popularity of coworking spaces.

Blockchain

Blockchain is most often associated with cryptocurrency, but it is reshaping business practices in traditionally non-tech industries. Blockchain does not necessarily change how real estate business is done; however, it serves to mitigate many of the challenges that arise in real estate negotiations, creating a safer and more efficient approach for the industry.

Fraud has existed in every industry that uses paper contracts. Why try to develop fraud detecting software or practices instead of just getting rid of the real problem: paper. So-called smart contracts can link digital property ownership to the blockchain, preventing any altering of material terms once they are encrypted. The documents become impossible to forge as the cryptography keeps them safe.

Although records are impossible to forge, they are not impossible to update. Typically, up-to-date, and relevant property information can be difficult to obtain when dealing with real estate paperwork. Also, it often must be paid for. Blockchain, however, provides all the historical data on properties and relevant updates in real time, preventing the need for any intermediaries to provide and verify relevant information.

Real estate deals involve many different individuals: notaries, bankers, real estate brokers, and others. Blockchain allows the buyer and seller to reduce the time needed from some of these respective individuals for their deals.

Drones

Marketing has become less about specific products/capabilities and more about storytelling, creating an emotional attachment to material things. Creating videos using drones can help tell the story of properties while maintaining a cost-effective marketing budget. Different angles give a better big picture look into what a property can offer.

Furthermore, drones can also assist in estimating the value of a property. Not only can you see surrounding properties, but you can get a better feel of the surrounding community. Drones can be used to spot potential risks or maintenance issues, providing a more thorough evaluation of properties.

Conclusion

This article just scratches the surface here, as there are many other technologies rolling out related to construction best practices, architecture, maintenance, materials, marketing, etc. The industry is ripe for further disruption and optimization which presents incredible opportunity for those that embrace it and make the most of these emerging technologies.

 

Written By: Mike Simmons and Evan Shirreffs.

Enterprise Level Salesforce.com CRM

Enterprise Level Salesforce.com CRM Implementations for Mid-Large Companies

My firm, WIMS Consulting, has been providing CRM implementation services since its inception (and personally I’ve been leading them for 15 years now). We have been platform agnostic (we work with all of the primary platforms, including Salesforce.com, Zoho, Hubspot, Microsoft Dynamics, and Insightly among others); however, the firm has recently taken measures to beef up it’s partnerships and team in order to deepen its focus on delivering more large scale enterprise level Salesforce.com projects.

We have helped many companies of all sizes with their CRM implementations (from startups to enterprise level), particularly leveraging Salesforce.com and Zoho, and we will continue to do so. But the massive shift in approach that mid to large-scale companies were forced to adopt throughout 2020 really highlighted operational challenges, issues that a well-functioning Salesforce program would do wonders to mitigate.

When properly implemented, Salesforce will have an incredible impact on sales and marketing, operations, communication (internal and external), automation, and so much more. You can take one look at their stock performance and see how much value they provide to their clients.

Not only are we aiming to build out Salesforce programs from scratch, we are also highly capable of jumping into existing iterations that have gone a bit off course and helping to right the ship. Or we can come in after the initial phase or two and help your company supercharge it to take the functionality to the next level.

I’ve been harping on the importance of CRM programs for about a decade now, yet it still hasn’t caught on the way it should. 2020 was the year that changed this. Like with most technology, competition, economies of scale, and innovation have driven costs down significantly. Not only are they cheaper, but the functionality and value has simultaneously increased dramatically. It’s why acquiring and implementing a CRM program is my #1 recommendation for every business, regardless of industry or target market, if you’re looking to increase revenue.

Most importantly however, is that the ROI (return on investment) will more than make up for the expense.

One of the most important features, especially right now, is that Salesforce helps you automate your sales process. The more automated your sales cycle and follow up efforts can be, the greater volume of deals your business will be able to close. Further, the more accurate data you have about your sales cycle, the more deeply you can analyze it to gain insight that will not only help increase revenue, but ultimately help you improve:

  • Close rates,
  • Customer service and retention,
  • Length of sales cycle, and
  • Forecasting efforts and projections.

While implementing Salesforce can be a significant commitment initially, if your company does it right (which engaging us significantly increases your odds of that), the benefit to your business is invaluable. With 2020 in the past, now is the perfect time to start planning and conducting your due diligence to start 2021 with yet another New Year’s resolution.

We’re here to help if you need it!

Equity Crowdfunding Collaboration

WIMS Consulting has a collaboration to assist startups and well-established businesses with launching their equity crowdfunding campaigns. We partner with The Arora Project and Striders Group (the team that brings you DiscoverCLT and more, further details about each below) to deliver this unique offering.  Not only will we help with the financial compliance component, but with the marketing, CRM, and PR as well to super charge your campaign’s effectiveness.

While we will assist companies across the USA, we are initially focused on Charlotte and Miami. The collaboration will assist with traditional crowdfunding campaigns as well. This initiative is designed as an ancillary and related focus to the WIMS Consulting Fund service line which supports private equity, venture capital, and family office funds with their own firms as well as their portfolio companies’.

For some additional background and context on the experts we’re working with:

Krishan Arora, CEO of The Arora Project published the article below in Forbes that goes into depth about the nuances and what is required. This is required reading as the starting point for those interested in potentially pursuing this approach to growing your business.

“Equity Crowdfunding Will Revolutionize Fundraising For Startups”

https://www.forbes.com/sites/forbesagencycouncil/2020/06/08/equity-crowdfunding-will-revolutionize-fundraising-for-startups/#3849fd8cc433

“The Arora Project began in 2016 as a full-service crowdfunding campaign management agency, helping creators globally raise over $75 Million in funding. Today we maintain our expertise in crowdfunding as well as offer a wide array of digital marketing solutions to innovative companies looking to launch the next big idea. The pride and passion we have for our projects has resulted in an exceptional service that you won’t find anywhere else.”

Striders Group provides, “marketing services that help you stand out from the crowd. With over 10 years of experience, we help businesses create their brand presence and achieve their goals. Our process is designed to empower your brand and outfit your business with the marketing tools needed to succeed.”

If you’re interested in learning more and/or setting up a discussion about whether your company would be a good candidate please reach out!

WIMS Client Spotlight Charlotte Phoenix esports

WIMS Client Spotlight: Charlotte Phoenix eSports

The Charlotte Phoenix are a professional eSports organization dedicated to enhancing the Charlotte eSports scene. Founded in 2019, the Phoenix have competed in several different video games and pro leagues. As a part of the CLT Esports family, the Phoenix value their surrounding Charlotte communities and support all efforts rewarding passions in eSports, gaming, art, and technology. Whether streaming games online or holding in-person LAN events in the Queen City, the Charlotte Phoenix are hyped to entertain their fans and fellow gamers.

They have teams for the following games:

  • World of Warcraft
  • VALORANT
  • Rocket League
  • Call of Duty (Challenger Teams)
  • League of Legends (Challenger Teams)

After rising #FromTheAshes with a brand-new look in 2019, the Charlotte Phoenix have spread their wings into more games in 2020, starting with VALORANT.

Visit the website and stay tuned to their social channels for merchandise deals, news on upcoming events, and exciting announcements throughout the rest of the year! If you’re interested in partnership or sponsorship opportunities make sure to reach out as well as it’s a truly unique time and opportunity as their audience and influence is growing rapidly.

WIMS Client Spotlight Close Off Market

WIMS Client Spotlight: Close Off Market

Close Off Market, Inc. and its team have been working tirelessly to solve a major problem facing the real estate community: tighter margins caused by slowly moving deals and antiquated business practices. Close Off Market has created a unique technology platform that offers subscription-based access to off market commercial real estate deals in an efficient and user-tailored manner. The platform leverages pre-existing technology (such as e-signature, CRM, ecommerce, etc.) and then adds its own proprietary algorithm on top to bring it all together. The business is built off the hypothesis that further enabling technology to add another layer of efficiency will help streamline the entire sales cycle and will make a tremendous impact on users businesses.

If you’re in the commercial real estate industry, you know how important getting access to the best possible deals at the best possible time can be to help increase the ROI on a potential transaction. Whether you’re a developer, investor, property manager, or otherwise having access to the best information, operating an efficient business, maintaining great relationships, and making timely decisions can make or break your organization.

Close Off Market has completely systematized the process to streamline the entire cycle and present its users with off market deals that are fully customized to their specific desired criteria.

Close Off Market’s co-founders are Clifford Blanquicet, Jr. and his wife Anna Blanquicet. Clifford is an entrepreneur and CEO of Blanq Real Estate, he’s also a commercial real estate broker, investor, and property manager. This problem is something he experiences daily and is extremely familiar with. Finding a way to solve it became a passion project of his that eventually led to the spin off and creation of the new entity.

He wanted a simple, automated, yet functional platform that expedited the commercial real estate acquisition process, while also providing invaluable insight into what his clients needed and wanted in their respective businesses. After searching unsuccessfully for such a platform, he noticed a void, and a potential opportunity. This led him on the path of creating Close Off Market.

After allocating the necessary resources and assembling a team, he and the company recently finished their internal development and testing phases and have now launched the initial beta platform to the public. While there is an extensive product road map in place that will continue to be rolled out in the near future, the existing iteration of the Close Off Market platform is ready for further user testing.

ABOUT CLOSE OFF MARKET

Charlotte-based Close Off Market, Inc. is a real estate tech startup focused on streamlining the process of commercial real estate acquisitions. The company offers a secure, cloud-based technology platform that provides subscription-based access to off market commercial real estate deals in an efficient and user-tailored manner. For more information, please visit: https://www.closeoffmarket.com/.

The WIMS Guide Video Ep. 8 Call to Action Friday

The WIMS Guide Video Ep. 8 – Call to Action Friday

Getting this in a little last minute today but keeping the streak alive nonetheless! Still in the mountains of Banner Elk, NC and wrapping up Day 14 of the fitness streak (only 90 more to go yet to meet my goal).

Again taking a bit of a detour with something that I make more of a thing going forward: Call to Action Friday. Wanted to shout out that I’ll be back down in Miami all next week. The schedule is already packed with client meetings, prospect meetings, networking events, and much more. I’ve said many times I’m ALL IN on growing the business more and more down there and this is another major step in the right direction. I still have some availability left but even if we’re not able to meet in person this trip please reach out and let’s at least set up a call and make a plan for the next time as I’ll certainly be back often!

Also, I’m still continuing to seek more and more content from entrepreneurs and professionals who are looking to create more whether written or video. If that’s a part of your strategy for the year please reach out and we’ll get something going.

Thanks for the attention while I keep getting these reps in and have a great weekend!

-Mike

The WIMS Guide Video Edition will focus on business topics such as Entrepreneurship, CRM, Marketing, Sales, B2B, Business Development, Web Design, Augmented Reality, Virtual Reality, Artificial Intelligence, Data Analytics, Machine Learning, and much much more. To learn more about Mike Simmons and his company WIMS Consulting, click here.