Category Archives: Sustainability

WIMS Client Spotlight: Biotech Accelerated

At Biotech Accelerated, they strive to bring the best health technology to public and private communities all over the world. They are currently and actively delivering solutions for the COVID-19 pandemic by serving private corporations and federal, state, and local governments globally. Their signature product, an at-home COVID-19 test kit, takes much of the burden off of you.

Why test from home?

  • Diagnostic PCR Test with documented >99.5% Accuracy.
  • Purchase to have Test Kits available on hand when needed.
  • Avoid exposure, lines and delays.
  • Results available in 9-24 hours from arrival at lab.
  • Overnight Return Shipping Label & resealable box Included.
  • Free Telehealth Consultation included.
  • On-demand text message customer support included.
  • Electronic HIPAA protected result delivery included.
  • Results are diagnostic valid for medical procedures, travel etc.
  • Insurance reimbursable. We provide Itemized receipt and lab form to submit to health insurance for reimbursement.

Biotech Accelerated walks you through the whole process with simple directions and a hassle-free experience. Check out the Biotech Accelerated website to see why their test kit is the right choice for you, your family, and your business.

WIMS Client Spotlight: Tabbris

Tabbris focuses on innovation and technology, and they want your company to grow with them. Because of the nature of what they do and the expertise they have, Tabbris offers space to early-stage companies with the potential to scale and innovate within their market. Often, this ends up being technology and software companies, but it’s not limited to them exclusively; however, if you’re a realtor, attorney, or consultant, you might want to look elsewhere. Why? Because they’re built to offer resources, events, and networking to tech-based startups. In order to incubate them, Tabbris wants to give them the space they need to grow.

They want you to outgrow them. They’re the studio apartment you move into before you buy that shiny, new house. They are the starter kit. They’re whatever you want to call them, except permanent. Why? Because at Tabbris, that’s their goal – they want to put you and your projects on a path to success. If they do their job right, you’ll be out of the coworking space before you know it.

Charlotte startups are some of the most innovative companies out there, and Tabbris is dedicated to fostering their genius. Before you can go full speed, you’ve got to prepare for all the twists and turns. Tabbris is here for all of that, and they’re going to give you the space you need to get your gears going. They believe that all you need to fill the gaps between ideas and success is some really good cement; let them be that cement.

Tabbris offers monthly memberships for their hot desks, standard offices, and executive offices. The coworking space also features a recording studio. For businesses still skeptical of the benefits of collaboration in a coworking space, Tabbris offers daily passes that offer the same perks as purchasing a monthly hot desk. Day passes are a great way to get familiar with the Tabbris coworking space before committing to a monthly membership. Go check out Tabbris and see what they can do to launch your startup to the next level!

Never Let a Good Crisis Go to Waste

Time and time again, we have witnessed corporate empires come crashing down. On a high from peak performance, many of these companies were resistant to change their historically successful practices with their “if it’s not broke, don’t fix it” or “we’ve always done it this way” mindsets. The things that got them to the top eventually led to their downfall. Instead of proactively preparing for an inevitably changing environment, firms often find themselves behind the innovation curve because they have relied on their organizational inertia from past wins. 2020 was a year full of thrivers and survivors, but it looked a little different than other times of financial uncertainty.

Instead of a shifting of industries on the power curve like during the global financial crisis when electronics, utilities, and financial services fell off their historical peaks, we are instead seeing a further widening of the performance gap between industries. According to an article published in July by McKinsey & Company, the six most profitable industries have seen $275 billion a year added to their expected economic profit pool; the six least profitable industries have lost an estimated $373 billion. Companies that did well before the pandemic are proving to be resilient.

The thrivers have taken an adaptive and innovative approach to business and include the following industries: pharmaceuticals, software, technology hardware, and media. After releasing last quarter’s earnings, Microsoft CEO Satya Nadella said, “We’ve seen two years’ worth of digital transformation in two months.” The survivors, many on the verge of bankruptcy, are not doing well. This is a trend that existed, but only proved to accelerate with the onset of COVID-19.

The fastest companies to adapt to the new norm have been and will continue to be the quickest winners taking advantage of opportunity during this crisis. Manufacturers of personal hygiene-related products are increasing production. An exponential increase in demand for pharmaceuticals has these companies reinventing their production processes as well. The potential of the telehealth industry is being realized as nearly half of all physicians are treating patients virtually, up from 18% in 2018. Automation through robotics has created an interesting angle for companies through the mere fact that robots cannot get sick like human employees. E-commerce companies have spent money on adapting infrastructure and capacity as they receive more of the traditional brick-and-mortar retail market. Tech-heavy firms have further adapted their ecosystems.

Even companies in traditionally slow-adapting industries have made changes. Restaurants have increased their delivery and take-out volumes, putting together special packages that entice customers to pick up. Multi-family, specifically apartment complexes, have gotten creative with their marketing to get leases signed. Universities have been pressured to express the importance of their value to not only current, but prospective students, as the online education market was already expected to triple in growth from 2015 to 2025. With interest rates reaching record lows, an increase in buyers and homeowners looking to refinance are shaping an attractive future for the real estate market. Implementation of new technology into these industries is paramount to the future of these firms.

These industries, high in reliance on the demand of consumers, also need to realize the importance of relationships with those who make them money, the customers. They can get the most out of their marketing by implementing CRM systems, such as Zoho or Salesforce, to methodically target and follow up with prospects. Businesses need to reallocate resources to parts of their business that have the most growth potential in the future.

To the companies that have waited for some clarity from the fallout of this pandemic, you need to realize that doing nothing is doing something (although we would not recommend that). Companies that move early in a crisis and get ahead of competition often maintain this lead for years. Lao Tzu is credited with saying, “The wise man is the one who knows what he does not know.” There is always room for improvement and no proven right answer as times are constantly changing. Without staying ahead of trends or at least educating yourself about them, your practices will soon be outdated.

It is clear given the current state of the world that changes need to be made to your business; do not waste any more time. Transformational leaders do not let a good crisis go to waste. What are you willing to do to take advantage of the pandemic’s opportunities?

If you need assistance, we have a variety of bundles to help you start a company, scale a company, or simply perfect your marketing and CRM implementation. Check out our 10K to 10X Video bundle, 10K to 10X 2020 bundle, 90 day MVP package, or reach out to WIMS Consulting to see how we can add value to your business.

3 Ways Restaurants and Breweries Can Boost Marketing During COVID-19

3 Ways Restaurants and Breweries Can Boost Marketing During COVID-19

The restaurant and brewery industries are ones that COVID-19 has hit hardest as customers have literally been ordered to stay away from these establishments for months now. However, this does not mean that it is impossible to find ways to profit. Here are 3 ways to boost your restaurant and brewery marketing during COVID-19.

Update Your Online Assets

Your customers still want to eat your food and by now, they are most likely tired of cooking from home. They’re wondering whether you’re open and how they might benefit from one of your meals. Let your audience know how they can order from you by updating the following assets:

  • Website
  • Social media platforms
  • Google My Business

We have seen various methods of still serving customers, including curbside pickup, carryout, and home delivery. Update your website so it’s immediately clear that you’re open and offering one of these solutions. Provide your new hours and any specials that may be offered to help families in need during the pandemic.

Social media accounts can help highlight any new specials that you may be offering. Provide encouraging stories that point followers to the easiest way to get your food. In the “About” tab, make sure to reflect these added specials, new hours, and delivery methods.

Update these same changes on your Google My Business page so anyone looking you up online or in Google Maps discovers your new ways of doing business.

Be Empathetic About COVID-19

You know where every single one of your customers is right now. You know what each person is thinking because you are going through the same thing. You understand their fears and concerns about the future. Provide them empathy and comfort by personifying your business as much more than a business, but as people too. Marketing is not simply advertising; it is sharing your story with customers about why you are a business they should align themselves with.

You may fear that you’re taking advantage of a negative situation, but if you show value, customers will come. If you do it correctly, then you can become a shining light of hope for you customers.

Help customers understand that it’s acceptable to celebrate even during a pandemic. They simply should do so safely by social distancing. Help them understand that you’re here to provide comfort food and celebratory food to brighten their day a bit.

Offer Something Other Than Food & Beverages

We already know that margins are small in the food and beverage, so focus efforts on developing other avenues for revenue. Get creative and ask yourself what else you can offer. For example, how can you use gift cards or merchandise to increase overall profit during COVID-19?

Offer incentives for customers to purchase gift cards to give away to friends and family. It helps increase your revenue immediately and gets more awareness into the community that you’re open for business. In addition to giftcards, you can sell merchandise via an online store on your website.

There’s no need to see your restaurant or brewery suffer during COVID-19 if you get creative and proactive about your marketing. Don’t go on the defensive. Get on offense and become an inspiration for your local community.  

Sea Level Rising and What the Future Holds

Where are we headed?

What exactly does it mean to be sustainable and do behaviors that people follow determine if they are or are not following a sustainable lifestyle or does sustainability have to be engrained into the core philosophy of an individual?

I do not know the answer to this question, and I will not attempt to get to the bottom of what drives people to choose sustainable choices be it monetary, spiritual, or moral. In the past few months I have found myself thinking about not what draws people to becoming sustainable but the deeper question of does it matter how we live and how can we, as individuals make decisions that will help protect the earth. The earth needs to be protected not only for future generations but for those of us alive because the world and unexpected climate events are already impacting the world and causing irreversible effects. Instead of playing a blame game of who should take the burden of climate change the only path forward is to work with individuals, non-profit institutions, and corporations. While full cooperation is impossible the world needs cooperation on a stage never seen before to offset the costs on the economy and more importantly the environment.

 

Center for Climate Integrity

A recent report from the Center for Climate Integrity highlights the pressing nature of sea level change and how this one aspect of climate change will have immense impacts on coastal communities, the economy of the entire nation, and millions of Americans. This study highlights impacts of one of the major aspects of climate change being rising sea levels and how to handle the costs of these changes. Coastal regions have vast importance on ecological, economic, and cultural importance with vibrant communities. These communities also are home to many marine mammals, birds, and unique ecosystems including salt marshes and lowlands which add to the beauty of the coastal communities and can help as carbon sinks in marshlands that can reduce carbon emissions in the atmosphere.

 

Coastal Impacts

Beyond the beauty of these coastal regions, commercial fisheries and farms in these coastal regions provide fresh food and jobs. Many of the areas which will be hardest hit by the increased sea levels are popular tourist destinations which provide a valuable tax base and employment opportunities to communities. From the Florida Keys to the Eastern Shore of Maryland and the Outer Banks of North Carolina popular summer destinations face increased risks of rising sea levels. North Carolina, faces the third highest cost in the lower 48 from rising sea levels with projected increased costs in the Old North State to be over $35 billion by 2040. This places the economic costs behind only Florida and Louisiana and part of the total costs which could exceed $400 billion over the next 20 years with many of the costs incurred over the next decade.

 

Projected costs to build sea walls by state. Credit Center for Climate Integrity

 

Now what

The first step in advocacy is understanding the issues at hand, gaining background information about the causes of climate change and sea level rising will allow for beginning the dialogue on these issues. Here in North Carolina, some unique geography in the northeast part of the state means the one congressional district, the 3rd District, has the highest economic impact of any congressional district in the nation representing over 80% of the total cost in the state from sea level rise. While congressional district boundaries change the impacts of coastal changes from rising sea levels will dramatically impact the tourist centers of the Outer Banks.

The small coastal communities that many people only think about during yearly beach trips or when shrimp cocktails are order face uphill battles and will bear the brunt of the burden of rising sea levels. All is not lost. Actions can be made which will help protect the coastal communities including reaching out to local politicians, beginning conversations about how to combat climate change, and making purchases when possible to companies that value sustainability. The fight to protect our coasts is not over and by understanding that actions can be taken the coastal ecosystems can be protected.

The costs of climate change can not be thought of as after thoughts because communities are already dealing with the effects of climate change and rising sea levels. The impacts of climate change are not set in stone and can be minimized through advocacy, taking individual decisions to reduce your carbon footprint, and taking the steps to hold large corporations accountable for their carbon emissions and incentive sustainable investments.

 

Sources

Debruyn, Jason. “Rising Seas To Cost NC $35B In Just 20 Years, New Study Finds.” WUNC 91.5 North Carolina Public Radio. Retrieved from https://www.wunc.org/post/rising-seas-cost-nc-35b-just-20-years-new-study-finds.

“Study: U.S. Costal Communities Face More Than $400 Billion in Seawall Costs by 2040.” IGSD: Institute for Governance & Sustainable Development. http://www.igsd.org/study-u-s-costal-communities-face-more-than-400-billion-in-seawall-costs-by-2040/.