Category Archives: Outsourced CMO

Q4 2020 WIMS Consulting

Q4 2020: FINISH LIKE A SAVAGE & PREPARE FOR 2021 DOMINATION!

There’s something about Q4 that is always exhilarating to me. Knowing that “the game” is coming to an end, each and every play is more significant, there’s less margin for error. Perform well during this time and you can make up for a lot of previous mistakes and setbacks along the way. Let up or fumble the ball, and you can destroy all the momentum you made thus far. No pressure, right?

All of this is going on while simultaneously a new game is going to begin soon thereafter. Endings are always thrilling, but so are new beginnings after all. The new year coming up is especially enticing given the chaos of the current one. Whether it was a rough year, or an incredible one, you have to just keep looking forward and continue to get better.

Despite the hectic grind I’ve been on lately (pretty perpetual at this point), I wanted to take a little time to revisit and write up a quick/updated “Q4 Manifesto” which is mostly for myself, but then I decided to add a few extra tips for you too, primarily applicable to both your business and professional life.

  • Don’t wait for January 1st to start your New Year’s Resolutions, now’s as good a time as any. It’s a misguided practice that usually doesn’t end well anyway. You don’t need an arbitrary start date to work on self-improvement, that should be a daily practice as it is. Why not start right now?
  • Get AGGRESSIVE – Close out ALL of those pending dream deals that have been lingering. Do much more outreach and lead generation. Don’t dwell on whether you’re annoying people or assume that they already have an expert helping them that does what you do. Push harder!
  • Think about and plan out ways you can continue to streamline your business & professional operations. This can include CRM, automations, revisiting your tech stack, delegating more tasks, etc.
  • Try not to eat and drink everything in sight just because it’s the holidays. Maintain (or in some cases start) your workout routine consistently and only indulge occasionally. It’s especially tough given all the parties and networking events, but some balance now will spare you later.
  • Enjoy time with my family and friends and BE PRESENT. Don’t spend that precious time distracted with your head in the clouds and worrying about things that are out of your control.
  • Debrief/Reflect on the past year. What worked, what didn’t, what do you need to improve upon? Lay it all out objectively and identify opportunities to get better. While this may seem obvious, it’s crucial.
  • Strategize for 2021 (and beyond) now. Spend an appropriate amount of time writing out specific goals, sketching out project plans, and dreaming big. From there be mindful, thoughtful, deliberate, and thorough enough to also make your plan realistic while still stretching yourself. Once this exercise is completed, start working on implementing that strategy ASAP to carry some momentum with you.
  • Add appointments to your 2021 calendar (monthly/quarterly, etc.) now to make sure you schedule the time to reflect on your progress and measure where you’re at along the way to ensure you continuously improve.

A few specifically for you:

  • Get and implement a CRM already! Seriously, how many times do I have to say it? If you need to spend some time asking a few questions on how to get started, reach out to me, that part is, and always will be, on the house.
  • Start a blog, a podcastvideo/webinar series, whatever. Leverage content marketing to develop and enhance your brand and get your business’ name out there.
  • Finally start that business you’ve been day dreaming about for years now.
  • Or at least start working on that side hustle you’ve been planning.
  • Identify an organization you’re interested in and get involved in the community. This could be philanthropic or civic, doesn’t matter as much as simply taking action and giving back.

There are plenty of others I’m forgetting. And I will likely revisit this some more over the next few months to continue tweaking it.

What are some of your Q4 goals? What about your 2021 goals? How can we help you achieve them? Please let me know, would love to hear from you!

WIMS Consulting Family Office Funds

5 Ways Family Offices Can Optimize for the Present & Future

Over the past 50 years, the amount of family offices has grown to an estimated 3,500-5,000 as ultra-high-net-worth (UHNW) investors have increasingly used this approach to leverage and manage their wealth. Whether it be through Single-Family Offices (SFO’s), Multi-Family Offices (MFO’s), or a combination of both through syndication, wealthy families have seen the advantages of customized structures that meet specific needs and go much more in-depth than just financial investments.

With family offices varying in size, scope, purpose, and operation, it’s impossible to define the specific actions family offices should take, but it is possible to highlight key themes and challenges that most family offices face and offer advice on how to deal with common situations that arise. The increased level of sophistication for these investors has created a need for constant communication and transparency to ensure everyone involved in deals is on the same page and held accountable to achieve the desired results.

 

Vision – Clearly Communicate Goals to Foster Alignment

Family offices need to communicate their goals and alignment to all players involved, from their internal teams to management at their portfolio companies and everyone in between. With varying scopes of family offices, the common goals tend to surround income, total assets, and legacy. There is a varying degree to which these topics are discussed and articulated among family offices. Mapping out priorities that articulate the desired purpose and direction for the family’s wealth will encourage proper decision making and the right strategy. The proper structure of the family office can then ensure that governance framework, operating processes, teams, and advisors are set up in a way to support the family office’s purpose and values to achieve specific goals. Further, it will help identify the right KPIs/metrics to track and measure against as well.

 

Operations – Set up the Proper Delegation of Duties

Once everyone knows and embraces their role, family offices can then fill in the gaps where they need help, making the whole process much simpler and clearer. These gaps can be filled through streamlining operations via outsourcing. Outsourcing to specialized agencies not only provides expertise and more eyes on what matters, but it also allows family office executives to focus on the areas they’re passionate about.

 

Deal Flow – The More Opportunities That Come Your Way the Better (if it is manageable)

The best deals typically come through referrals, but there are also plenty of solid opportunities that come in via cold calls, emails, pitch events, or online databases stacked with potential investments. No matter the source, access to these deals is paramount to succeeding in the private investing world. A few sources we have found useful are AngelList, PitchBook, LinkedIn, CrunchBase, etc.

In more of a nontraditional move, family offices can also find deals and collaborate through equity crowdfunding. A capital raise can start as Reg CF and later convert a round to Reg A. Start-ups are increasingly seeing the value in crowdfunding to raise initial capital as it helps to validate their business model and market fit. With less regulation than private equity, investors can also benefit from getting involved and take more ownership of great ideas at an early stage.

 

Syndicate Investments to Reduce Risk, Increase Upside, and Achieve Economies of Scale

Most family offices already co-invest through syndication with other family offices. Yet this only increases the need for transparency from all firms involved: the family offices, their teams, portfolio companies, and any outsourced agencies that are involved in establishing a smoother operation. Syndicating deals allows you to reduce the downside by committing less capital, it increases the amount of relationships/resources that the target company can leverage, and it also enables each family office/fund to be able to split expenses when appropriate.

Finding and deploying the right consulting firm is a key example of this, due to the essential need for trust and objective parties when dealing with a large amount of wealth from a small number of sources. If family offices do choose to outsource certain operational functions (like marketing, sales, finance, etc.), a firm that provides constant communication and quick action to resolve issues is necessary. With the right external agency, family offices can concentrate on the roles that align with their purpose and passion with respect to running a successful operation. Not to mention, they save even more capital by not having to hire full-time positions to do what these outsourced specialists have been doing well for years.

 

Succession Planning – Always Keep an Eye on the Future

Succession is one event that family offices must have even though it can be uncomfortable. Having a contingency plan in place allows for smooth transitions and operational stability across the board when the time comes. This could mean planning for the transition from one generation of principal(s) to the next, or from one family office executive to the next. CEO’s tend to be in their position for an average of approximately 5 years. For family offices, managing directors and executives tend to hold these offices for 10 years as they have established a rapport with the investor families. This means that much more of the operations are in the hands of the family office executives than in traditional businesses.

When succession occurs with these individuals, it can be tough for the family office to stay on course if objectives and procedures have not been communicated. Understanding the role of the family, the family office, the portfolio companies, and any external firms in the event of succession is key in mitigating risks and obstacles that can cause disruption. With less regulation and oversight regarding practices of family offices, a lot more is done on an informal basis, leading to the possibility of overlooking key operations. With a clear and defined plan, it provides an easier transition when any type of succession inevitably occurs.

 

Conclusion

As you look to scale your operations, investments, and grow, there are clearly a variety of routes to take. The key is determining the route that best fits your family office’s vision, the portfolio companies you want to invest in, and then ensuring that all parties involved, whether in-house or external, all understand and are committed to executing it.

Written By: Mike Simmons and Evan Shirreffs.

 

THE PRIMARY MISSION OF WIMS CONSULTING IS TO HELP YOUR FUND AND ITS PORTFOLIO COMPANIES GENERATE A HIGHER ROI NOT ONLY INTERNALLY, BUT ON BEHALF OF YOUR INVESTORS AS WELL. WE CAN ASSIST WITH SCALING YOUR INVESTMENTS TO HELP INCREASE VALUATIONS IN ADVANCE OF ADDITIONAL FUNDING ROUNDS, LIQUIDITY EVENTS, EXITS, OR IPOs. WE CAN PROVIDE A LOT OF DIFFERENT SERVICES, CREATE AND IMPLEMENT A ROBUST STRATEGY, AND EXECUTE EACH TACTIC, BUT EVERYTHING THAT WE DO TRULY BOILS DOWN TO THAT ONE SINGLE OBJECTIVE OF ADDING MORE VALUE TO YOUR FIRM.

3 Ways Restaurants and Breweries Can Boost Marketing During COVID-19

3 Ways Restaurants and Breweries Can Boost Marketing During COVID-19

The restaurant and brewery industries are ones that COVID-19 has hit hardest as customers have literally been ordered to stay away from these establishments for months now. However, this does not mean that it is impossible to find ways to profit. Here are 3 ways to boost your restaurant and brewery marketing during COVID-19.

Update Your Online Assets

Your customers still want to eat your food and by now, they are most likely tired of cooking from home. They’re wondering whether you’re open and how they might benefit from one of your meals. Let your audience know how they can order from you by updating the following assets:

  • Website
  • Social media platforms
  • Google My Business

We have seen various methods of still serving customers, including curbside pickup, carryout, and home delivery. Update your website so it’s immediately clear that you’re open and offering one of these solutions. Provide your new hours and any specials that may be offered to help families in need during the pandemic.

Social media accounts can help highlight any new specials that you may be offering. Provide encouraging stories that point followers to the easiest way to get your food. In the “About” tab, make sure to reflect these added specials, new hours, and delivery methods.

Update these same changes on your Google My Business page so anyone looking you up online or in Google Maps discovers your new ways of doing business.

Be Empathetic About COVID-19

You know where every single one of your customers is right now. You know what each person is thinking because you are going through the same thing. You understand their fears and concerns about the future. Provide them empathy and comfort by personifying your business as much more than a business, but as people too. Marketing is not simply advertising; it is sharing your story with customers about why you are a business they should align themselves with.

You may fear that you’re taking advantage of a negative situation, but if you show value, customers will come. If you do it correctly, then you can become a shining light of hope for you customers.

Help customers understand that it’s acceptable to celebrate even during a pandemic. They simply should do so safely by social distancing. Help them understand that you’re here to provide comfort food and celebratory food to brighten their day a bit.

Offer Something Other Than Food & Beverages

We already know that margins are small in the food and beverage, so focus efforts on developing other avenues for revenue. Get creative and ask yourself what else you can offer. For example, how can you use gift cards or merchandise to increase overall profit during COVID-19?

Offer incentives for customers to purchase gift cards to give away to friends and family. It helps increase your revenue immediately and gets more awareness into the community that you’re open for business. In addition to giftcards, you can sell merchandise via an online store on your website.

There’s no need to see your restaurant or brewery suffer during COVID-19 if you get creative and proactive about your marketing. Don’t go on the defensive. Get on offense and become an inspiration for your local community.  

Private Investment Funds in 2020

Private Investment Funds in 2020: Focus on Optimizing & Streamlining Existing Portfolio Company Investments to Grow amid Volatility

The whirlwind of 2020 has rattled businesses across the country, and it has been no different for the private investment/fund industries. Even prior to this year, trends were moving toward funds (private equity, venture capital, family office, etc.) establishing platforms that focused on a suite of key business functions, such as business development, marketing, finance, PR, etc. to assist their portfolio companies with scaling their operations. Some funds have stood up internally1, while others have engaged external strategic partnerships.

In the first half of the year, a slowdown in new deals was caused partly by valuation discrepancies between buyers and sellers, resulting in a 63% decrease in activity in the Americas region2 after the onset of COVID-19. According to a PitchBook report, U.S. private equity exits dropped by 70% (1st 6 months of 2020 compared to year-ago period) because private equity firms marked down portfolio companies; they chose to hold investments rather than sell them3. Although this may sound alarming, a study by consulting firm Willis Towers Watson showed that despite a drop in exit transactions in the first half of 2020, there is little evidence of forced exits at least3. Furthermore, private equity firms raised $348 billion in the same time frame, which is only 10% shy of what they raised during the first half of 20192.

If funds have the capital raised but are not deploying it because of the risk of an unfavorable valuation or investment, the question must be raised: what have they been doing in the meantime?

In addition to simply boosting investments for current portfolio companies, funds are increasing aid in the strategic side of these businesses as well. “Increasing returns during ongoing fiscal and geopolitical uncertainty pushed top executives from PE firms to maintain focus on value and digitalization, and a commitment to developing the organizational and business models of their portfolio companies.”4 Many Funds have turned to delegating these duties to outside firms.

Outsourcing operations, sales, marketing, and other core functions provides a new perspective for funds. With another set of eyes on current investments, funds can squeeze every penny of revenue out of their portfolio companies to boost chances of success. Outsourcing allows current portfolio companies access to the same professional team as their fund, which consolidates consultants, agencies, people, and expenses for a more efficient operation filtered through a single entity.

Furthermore, with investment funds specializing to extreme degrees these days1, funds can focus on what they have specialized in, while letting the collaborative agency facilitate other aspects of the business. This allows them to keep the main thing the main thing so they can keep investors happy and informed, as well as assist their portfolio companies with more high value activities.

Not only does outsourcing provide more expertise with experienced professionals, but it tends to cost less than hiring someone within the fund or directly at the portfolio companies to manage these responsibilities. VC start-ups are staying private for an average of eight years longer than they would have back in 2000. It only makes sense to provide them with an experienced team for business development, marketing, and more. Without a team, the firm must manage all of this themselves or, for example, hire a business development manager. The average venture capital business development manager salary is nearly $80,000, not to mention additional benefits and expenses. Eight additional years of paying this salary (not including escalators and other contractual advancements) raises that investment to $640,000 allocated towards one person, when a team of experts can be hired to do an even better job.

Over the last decade, the appeal of going public has decreased as companies do not want to deal with inevitable scrutiny after releasing financials and other information. There has actually even been a shift of public companies switching back to private, with 8 out of 10 of the largest buyouts being Public 2 Private (P2P)4. Many companies would rather stay private, or be bought out through M&A, than to receive heat from the public. If a start-up does not go public, having that business development manager can continue as a growing yearly expense (regardless of value), even if the business isn’t in a growth or blitzscaling stage. Similar to the recession from a decade ago, companies are thinning out and hiring more contractors because it is a more manageable and flexible commitment.

Further along this line, “We are starting to see some changes that may signal a strategy shift by private equity to help struggling portfolio companies amid the crisis. Additional stake purchases by private equity investors are up by count and volume compared to same period last year and second- and third-round funding’s are also up from last year. Both are ways to inject cash into companies that need it most now.”5

In volatile times, more of the focus should be on what can be controlled. “Leaders should identify digital innovations such as business intelligence, big data analytics, machine learning, and business processes automation to help companies evolve and gain the skills needed for better performance and outpacing the competitors.”4

While not every business model is 100% perfect, and there are pros and cons to each, there are certainly many advantages both financially and operationally to leveraging a consulting firm to assist funds and their portfolio companies with scaling. Regardless of whether the macro environment is volatile and capital is tougher to come by, or when conditions are great and capital is flowing freely, running a tight ship focused on streamlining, growth, and ROI will always be in style and appreciated.

Written By: Mike Simmons and Evan Shirreffs

References:

1) https://tomtunguz.com/is-venture-capital-worth-the-risk/

2) https://www.institutionalinvestor.com/article/b1mqkqqx3g0k5v/Private-Equity-s-Answer-to-a-Frozen-Deal-Market

3) https://www.pionline.com/private-equity/private-equity-deals-tumble-20-2020s-first-half-pitchbook

4) https://bspeclub.com/2020/04/17/private-equity-2020-outlook-the-start-of-a-new-decade/

5) https://news.bloomberglaw.com/bloomberg-law-analysis/analysis-how-is-private-equity-optimizing-the-downturn

The primary mission of WIMS Consulting is to help your fund and its portfolio companies generate a higher ROI not only internally, but on behalf of your investors as well. We can assist with scaling your investments to help increase valuations in advance of additional funding rounds, liquidity events, exits, or IPOs. We can provide a lot of different services, create and implement a robust strategy, and execute each tactic, but everything that we do truly boils down to that one single objective of adding more value to your firm.
Market Contraction

The Coming Market Contraction & What it Means for Your Business

After a nearly decade long recovery period, it’s starting to look and feel like the time for an economic contraction is on the horizon. It likely won’t come for another year or so yet (if we’re lucky), but based on the history of our country, it’s certainly inevitable at some point.

A lot of the experts, economists, and pundits are starting to sound the alarm already. Things like the student loan debt crisis, 2018 interest rate hikes, the collapse of retail, and the toxic political climate, are all going to come to a head and likely trigger it. Forbes, Inc. Magazine, CNBC, Bloomberg, Seeking Alpha, and Newsmax are just a sampling of publications that have had a relatively recent article about it.

Now I’m very much an optimist, so I don’t want you to interpret my prediction of a market downturn as me being pessimistic. On the contrary, I think recessions can be an incredible opportunity for those who are prepared for them. Historically, a lot of fortunes were made in the years during and shortly after economic recessions. Not to mention, regardless of whether the stock market goes up or down, someone is always making a lot of money.

While I’m no economist, I am fortunate to be able to work with a lot of people with brilliant business minds and insight into the mysterious world of macro market forces. My suggestion (if you made it this far I’m guessing you care enough to read it) is to keep an open mind to start being proactive before it’s too late. I know a lot of you might be a bit too young to really remember 2008, but if you think back to past recessions they always seem to abruptly appear to come out of nowhere and catch people off guard. One day everyone is riding high with exuberance and the next day the bottom falls out. Clearly, it’s possible and likely that it happens this way again.

I’m not saying to run around being worried or dwelling on this. I’m simply recommending that you start tightening your belt a bit now while you can. Rein in those spending habits that may have gotten a little out of control lately. Perhaps consider cashing out on a few things while values are high and take some chips off the table. Otherwise, you could end up falling into the preventable trap of being forced to sell assets at the bottom.

Simultaneously you should also be going all-in on growing your business too. I know that may sound contradictory but investing in revenue/income generating activities is and always will be a wise move. A lot of people will be out of the game when the day comes and being able to perform a land grab because your business is dialed in can be a life changing opportunity.

Start thinking strategically about the next 1-3 years and what they could mean for you and your business. Instead of hiring several full-time employees consider leveraging a consulting firm so you have more flexibility. Make the commitment to increase your emphasis on sales and marketing even more. It’s tax season right now, so it’s a great time to really look at your numbers and analyze your financial data to identify weak spots or areas for improvement.

Hey, perhaps myself and others will end up being wrong about the timing of it. Maybe the next recession doesn’t come for another 3 to 5 years instead. Either way, would your business not be better off be taking those steps sooner rather than later?

I’d love to hear your thoughts on the subject! If you agree with me I’d be interested to hear what steps you’re currently taking. And if you think I’m crazy, I’d still like to hear why you think we have nothing but blue skies ahead.

CRM Revisited (Again): It Should be Your #1 2018 Priority

I’ve been harping on the importance of CRM programs for about a decade now (here’s the last time), yet it still hasn’t caught on the way it should. This is the year that changes. Like with most technology, competition, economies of scale, and innovation have driven costs down significantly. Not only are they cheaper, but the functionality and value has simultaneously increased dramatically. Now, you can even get basic versions of a CRM program for free. It’s why acquiring and implementing a CRM program is my #1 recommendation for every business, regardless of industry or target market, if you’re looking to increase revenue.

Whether you work for a large and complex company, or if you’re an independent freelancer, or if you’re a sales mercenary who is compensated by getting to “eat what you kill,” there is a CRM program out there for you. Regardless of your budget (or lack thereof), you can customize the level of sophistication of your CRM program, as they all have various subscription levels. Further, there was recently an absolutely game changing announcement from one of my CRM platform preferences (and the one I personally use for my business).

Zoho One – An Operating System for Business

“Zoho One is a broad and cohesive set of applications that work collectively to run an entire business on the cloud. It includes more than 35 web applications and an equal number of mobile apps—under a single sign-on, with centralized administration and provisioning—making it a true operating system for any business. While each application punches above its weight against the competition, collectively they deliver a knockout punch.

With Zoho One, we’ve put together all the applications a company needs to acquire and serve its customers (marketing, sales, and support apps); run its operations (finance, recruiting, and HR apps); and provide all the tools for its employees to work collaboratively and get their work done (office suite, mail, personal productivity, and collaboration apps). Almost any company has these same needs. With Creator, our drag-and-drop app builder, customers can even build custom apps for unique business needs—like logistics scheduling—and put them under the same umbrella that forms the single operating system for their business.

Zoho One is available at $30 a month—or just about a dollar a day, per employee. ($35 if you pay on a month-to-month basis).”

While WIMS, Inc. is platform agnostic (we work with all of them, including Salesforce, HubSpot, Microsoft Dynamics, and Insightly among others) it’s getting more difficult not to refer my clients and prospects straight to Zoho right now. There are of course exceptions, but they’ve built something special, particularly for entrepreneurs and small businesses.

Now, back to the more general CRM theme.

They all integrate with your email provider of choice, along with most social media channels, so tracking communications is easy (and automated). There are an incredible number of third-party add-ons you can incorporate depending on how robust your operations processes are to add additional functionality too.

Most importantly however, is that the ROI (return on investment) will more than make up for the expense.

CRMs help you automate your sales process. The more automated your sales cycle and follow up efforts can be, the greater volume of deals your business will be able to close. Further, the more accurate data you have about your sales cycle, the more deeply you can analyze it to gain insight that will not only help increase revenue, but ultimately help you improve:

  • Close rates,
  • Customer service and retention,
  • Length of sales cycle, and
  • Forecasting efforts and projections.

While implementing a CRM program can be a significant commitment initially, if you do it right, the benefit to your business is invaluable. With just over two months left in 2017, now is the perfect time to start planning and conduct your due diligence to start 2018 with yet another New Year’s resolution.

We’re here to help if you need it!

It’s Q4: Finish Like a Savage & Prepare for 2018 Domination!

There’s something about Q4 that is always exhilarating to me. Knowing that “the game” is coming to an end, each and every play is more significant, there’s less margin for error. Perform well during this time and you can make up for a lot of previous mistakes and setbacks along the way. Let up or fumble the ball, and you can destroy all the momentum you made thus far. No pressure, right?

All of this is going on while simultaneously a new game is going to begin soon thereafter. Endings are always thrilling, but so are new beginnings after all.

Despite the hectic grind I’ve been on lately, I made sure to take a little time to write up a quick “Q4 Manifesto” which is mostly for myself, but then I decided to add a few extra tips for others too, primarily applicable to your business or professional life.

  • Don’t wait for January 1st to start your New Year’s Resolutions, now’s as good a time as any. It’s a misguided practice that usually doesn’t end well anyway. You don’t need an arbitrary start date to work on self-improvement, that should be a daily practice as it is.
  • Get AGGRESSIVE – Close out ALL of those pending dream deals that have been lingering. Do much more outreach and lead generation. Don’t dwell on whether you’re annoying people or assume that they already have an expert helping them that does what you do.
  • Debrief/Reflect on the past year. What worked, what didn’t, what do you need to improve upon? Lay it all out objectively and identify opportunities to get better.
  • Strategize for 2018 now. Spend an appropriate amount of time writing out goals, sketching out project plans, be thoughtful and deliberate. But once that’s completed, start working on implementing that strategy ASAP.
  • Don’t eat and drink everything in sight just because it’s the holidays. Maintain (or in some cases start) your workout routine consistently and only indulge occasionally.
  • Enjoy time with my family and friends and BE PRESENT. Don’t spend that precious time distracted with your head in the clouds and worrying about things that are out of your control.

A few specifically for you:

  • Get and implement a CRM already! Seriously, how many times do I have to say it? If you need to spend some time asking a few questions on how to get started, reach out to me, that part is, and always will be, on the house.
  • Start a blog, a podcast, video/webinar series, whatever. Leverage content marketing to develop and enhance your brand and get your business’ name out there.
  • Finally start that business you’ve been day dreaming about for years now.
  • Or at least start working on that side hustle you’ve been planning.
  • Identify an organization you’re interested in and get involved in the community. This could be philanthropic or civic, doesn’t matter as much as simply taking action and giving back.

I’m sure there are plenty others I’m forgetting. And I will likely revisit this some more over the next few months to continue tweaking it.

What are some of your Q4 goals? What about your 2018 goals? How can I help you achieve them? Please let me know, would love to hear from you!

The Most Epic Entrepreneur Resource Guide of All Time

As the title says, I’ve set out to build “The Most Epic Entrepreneur Resource Guide of All Time.” I’ve seen and read most of them throughout the past five years plus while researching all things related to being an entrepreneur, and while there are plenty of good, even great, ones I’m working on building a better one.

The amount of time I’ve spent doing research is incredible, so hopefully I can save you a little time while on your own journey. Being an entrepreneur is hard enough as it is, so if I can make it a little easier for you I can’t ask for much more than that.

First, a disclosure, please pardon our dust while this remains under construction. But as the great Reid Hoffman says:

“If You’re Not Embarrassed By The First Version Of Your Product, You’ve Launched Too Late.”

Updates will be coming fast and furiously throughout September, with function being prioritized over form (for now). That of course is in development as well.

Everything will be broken down into sections based on specific topics related to your business, along with location specific pages for the cities that WIMS Consulting operates in for now (Charlotte, Miami, New York, San Diego/LA to start). There will be an index to help assist with where everything is located as well.

To give you an idea, so far the following pages are live despite not being complete yet.

Topics in the pipeline include (among many others):

  • Startup/New Business
  • Business Development, Lead Generation, Sales
  • Creative
  • Software/Platforms
  • Training/Education
  • Legal

In the mean time, make sure to bookmark this page and check back often.

Also, if there are topics/resources/service providers/vendors missing that you’d like me to add, please let me know!

The Potential ROI of Social Media

By now I shouldn’t have to articulate the value or justify the need for a social media strategy for your business. There are literally thousands of articles, white papers, and studies that have been written and distributed highlighting facts, figures, and metrics galore. Rather, I wanted to share a couple recent social media success stories and provide some tangible action steps for you to implement because that’s what this blog is for. As I’ve mentioned publicly, the new mantra is: Add Value.

LinkedIn Is Still King (depending on your target market)

I get referrals on LinkedIn all day long, but then again, I’m fairly active and present on the network. It’s my obvious preference with regard to the long game of business development. Every time I meet a new person at a networking event, or get introduced to a prospect or potential COI (center of influence/referral source) via email my first follow up step is to connect with them here. It just works and compounds.

Another tip: if someone asks you to introduce them to someone you’re connected to: do it. What do you have to lose? Sure, there are exceptions to this, but if you’re not comfortable with that then why are you connected to them in the first place? Even if I don’t know them all that well, I just disclose that fact in the intro and let that person make the call to follow up or not. This simple act often leads them to reciprocate when needed, and is a good reason to reach out to the other person too. Try this: “Hey I know it’s been a while, but so and so reached out to me and asked if I’d make an introduction, figured was a great reason for me to follow up with you too.” The answer is always no if you never ask.

However, you can’t neglect the others such as Facebook, Instagram, and Twitter

Sometimes you spend days and weeks shouting into an empty vacuum of time and space. The social media vortex swallows your content and garners little more than a like or two, and maybe a share or a re-tweet. You have great content but no one is really seeing it, so you get discouraged and post less frequently or stop altogether. BAD MOVE.

Now these results aren’t typical, but in addition to managing my company’s social media accounts along with a few clients, I also do it for some of my joint ventures. Recently, a life-altering event occurred when we received an inbound lead worth well into the high six/low seven figures. And this deal came in from a single TWITTER post. No joke, you read that right. Even if I never get another lead from Twitter again, that one tweet will pay for a life time of tweeting. The point is keep sharing, and sharing, and sharing.

Ask and Ye Shall Receive

Make sure to be very specific about what you’re looking for. When asking for a general referral, it’s often answered with crickets. It’s not that people don’t WANT to help, rather they just don’t know exactly how, or even what you have to offer. If they have to think too hard about it, you’ve lost them. Therefore, its best to keep things simple and specific.

For example, I recently posted that I was looking for a referral to accounting firms with annual revenue over $5 million. I have an abundance of experience in that space and currently have a gap in my client portfolio. Literally within 3(!) minutes of posting it on Facebook I was introduced to a dream prospect that would be a perfect fit for my business. And 10 minutes after that I was introduced to another one equally as good.

Action Keeps You Top of Mind

Even if you do nothing but share existing content from sources such as Entrepreneur Magazine, Inc. Magazine, and others that regularly post timely business-oriented content online you could still see ROI. Take it a step further and curate it with a nugget of commentary and context and over time that’s enough to garner goodwill and establish yourself as a thought leader and resource. This really adds up and pays dividends over the long-haul. People in your network will appreciate your contribution to enhancing their education along the journey.

As always, if there’s anything I can ever do to assist you along your social media journey, please don’t hesitate to reach out! And don’t forget to check out the WIMS Blast Off Bundle: 10Kto10X if you haven’t yet.

10Kto10X The WIMS Blast Off Bundle

10Kto10X: The WIMS Blast Off Bundle

Whether you’re launching a completely new business, legitimizing a side hustle, or going back to the drawing board with an existing entrepreneurial endeavor, The WIMS Blast Off Bundle is the perfect solution to help you get started and hit the ground sprinting. Whether you’re a first-time entrepreneur or of the serial variety you know that getting your brand and marketing on point is crucial. So, while you focus on building your business and doing what you do best, leave that part to us.

The WIMS Blast Off Bundle includes the following:

  • Website (Created w/ Wix)
    • 5 pages: landing page, contact, about, product/service, bonus (client’s choice).
    • Mobile Friendly.
    • Standard SEO optimized.
  • Video
    • Corporate landing page video (up to 3 minutes).
    • Half day, onsite shoot.
    • Up to 4 interviews with partners, employees, clients, and/or testimonials.
    • Includes music/GFX, B-roll, editing, and post production.
    • Condensed version for social media (30 seconds).
  • Social Media Activation
  • Content
    • Press Release.
    • Launch blog post.
  • Creative
    • Logo
    • Branding Kit.
    • Stationary (Business Card, Letterhead, etc.)
  • 4-hour one-on-one strategy session to get launched. Time allocated for feedback, editing, etc. as well.
  • $250 cash commission for referrals (upon completion of project).

*Restrictions

The following options are considered upgrades and not included in the 10Kto10X package. However, we would be thrilled to accommodate you for an additional fee on an ad-hoc basis.

  • Website – e-commerce functionality.
  • Video – access to Drone and 360 videos.
    • Travel across the country is possible and negotiable on a case by case basis.
    • The specific package will be discussed prior to launch, and additional options are available on an appropriate basis.

**10X does not imply a 100% guaranteed 10X return on revenue.

Visit https://www.wims-consulting.com/10kto10x if you’re interested in registering.