Category Archives: Branding

WIMS Client Spotlight: Stephanie Higgins Fit

Stephanie Higgins Fit provides professional, certified fitness and nutrition programs designed to help you reach and maintain your health and fitness goals. There is no one size fits all dietary approach. That’s why she is here to give you the plan that’s meant for you. She will help you set your goals up for success!

Stephanie Higgins Fit has customized plans for all women and even has specific plans designed for pregnant women ranging from the prenatal to postpartum stages. She offers Premier, Platinum, Prenatal, and Postpartum plans that are sure to get you on the right track physically and mentally. She is based out of South Carolina but has the ability to work with you virtually no matter where you are located!

Check out her website at https://www.stephaniehigginsfit.com/ to see how you can get on track to becoming your best self.

WIMS Client Spotlight: Greater Charlotte Hospitality and Tourism Alliance

The Greater Charlotte Hospitality & Tourism Alliance (HTA) has been the premier voice of our region’s hospitality & tourism industry since it was established by the leaders of the industry in 1994. Over the years, the HTA’s leadership has been vital in efforts that have made our region a premier destination.

They are proud to have been a major part of developing the Charlotte Convention Center, Spectrum Arena, the NASCAR Hall of Fame, $200 million Arts & Cultural Complex, the Carolinas Aviation Museum, the Charlotte Knights Baseball Stadium, the development of the $42M Matthews Regional Sportsplex, the renovation of Mecklenburg County’s Aquatic Center, the Carolina Panthers’ (Bank of America) stadium upgrade, the planned $35 million renovation of Memorial Stadium and many other initiatives which have made the Charlotte region a great travel, event, and convention destination.

Looking ahead, the HTA will be assisting with bringing the 2022 NFL Draft, 2023 ACC Basketball Tournament, 2024 Democratic National Convention, 2024-2030 CIAA Tournament, 2025 PGA Championship, and 2026 Super Bowl to Charlotte.

The top priorities of the HTA are to help members grow their business, encourage tourism and economic development projects, and support community and region-wide initiatives. With the goal of creating the best informational and networking events in the Charlotte area, HTA’s relationship building meetings and events have annually included:

  • Quarterly General Meetings
  • HTA’s Annual Dinner & Gala Event
  • HTA’s Annual Business Showcase
  • Annual Candidate’s Reception
  • Spring, Summer, and Autumn Golf Tournaments

The HTA is proud to have served a large variety of businesses in the Charlotte area for more than two decades, proud of their vast accomplishments, and honored to have the most active members as indicated by their remarkably well attended and successful events. Their members’ active involvement is a reward for the work done on their behalf and a testament to the value of an HTA membership.

If you are interested in joining a business development organization whose mission is to “help its members grow their business,” check out their newly designed website by visiting www.charlottehta.com or call the HTA office directly at (704) 331-0079.

The Real Estate Branding Revolution - Creating an Immersive Experience WIMS Consulting

The Real Estate Branding Revolution – Creating an Immersive Experience

We have seen the benefits of storytelling and branding as a marketing tool to create an experience for companies and people in almost every industry. As of late, we have seen the real estate industry begin using branding and storytelling to create a lasting impression on people to invoke emotions and appeal to their aspirations. But what does this look like and how can it best be leveraged?

Sports teams, athletes, actors, and “influencers” hire marketers, agents, and consultants to carefully curate, promote, and monetize their personal brand to better connect with fans. Restaurants are leveraging their atmosphere/vibe, décor, and community involvement to appeal to customers just as much as they focus on the actual food and beverage offerings. So why not real estate too?

Traditionally, real estate has been a game of square footage, location, and expectation of appreciation to determine value. The best players in the real estate game look past these objective features and focus on the subjective needs of their target market.

This means taking into account, and optimizing, the impact you can have on someone by establishing a memorable experience that will leave them itching to revisit the property, envision themselves living, working, or owning it, and at the very least passing it on by referring it to others.

Many in the industry are now treating their buildings and spaces like they are their own company by creating a brand around the asset that helps to differentiate from competition. Developers, investors, and brokers are leveraging technology more than ever to showcase their properties. Commercial and industrial buildings are now building their own websites, social media, their own videos, and marketing, and much more. Apartments and multi-family buildings are too. Plus they’re integrating CRM systems into the day to day operations to close the loop on leads, prospects, and track referral sources.

Some are now adding virtual and augmented reality walk throughs to show off the amenities, highlight key features, and visualize the surrounding community and more as well. Tenants (and potential investors) can get an even deeper feel for what a space can offer without having to physically be present in the space.

Creating a story surrounding a space to develop a certain desirable atmosphere for people matters more than ever. You are no longer just selling square footage as much as you are selling the ability to solve their problems, meet their goals, and help add value to their life, business, or whatever the case may be.

Building a brand that people want to share is a powerful tool. Creating that reputation of being the place to be essentially markets your space for you. This could be through adding more amenities such as a pool, a gym, a lounge, a rooftop patio, an art gallery, anything to foster an ambiance of originality that can be shared with friends and colleagues. People remember what they have not experienced before, giving you an advantage over competitors if you can differentiate in this way.

All of this adds incredible valuable for commercial properties, office buildings, and apartment complexes. If you can create an immersive impression, it can have an effect like the movie “Inception” that lingers longer after they visit the website, do a walk through, view a brochure, or watch a video. That is when you know you nailed it and is what you should aspire to.

What other approaches are you seeing being used to help tell these stories and create these brands?

WIMS Client Spotlight: Let It Ride

Let It Ride is a new DFS (Daily Fantasy Sports) app and website launching soon that was created behind the efforts of former Panthers receiver and North Carolina native Brenton Bersin. It is soon to hit the app store.

Let It Ride is an easy to use sports gaming platform for everyone. The platform focuses on the most exciting sports games: including player prop parlays, along with other picking pool competitions. With a competitive spirit, gamers can compete against the house or other users.

Their main game is Let It Ride, where users (you) pick from multiple player prop over/unders in an effort to get 3 correct, 5 correct, or 7 correct. If you choose any incorrectly, you lose your wager. If you get them all correct, you win. If you correctly pick 3, you have the option to cash out and end your ride, or let it ride in an effort to get 2 more correct to get to a parlay of 5. You then have the option again to cash out and end your ride at 5, or try and get to 7 correct. The longer the ride, the higher the payout.

Other games include:

  • DA$H is LIR’s spin on a lottery type game. DA$H is a pool type game where the the 1st user to get 20 picks in a row correct without getting one wrong, wins the jackpot.
  • OUTLA$T is our spin on a survivor pool. Located within the LIR app. Users will join pools of all different sizes and parameters. Competing head-to-head against other users. Each pool  offers different styles and reward.
  • PUR$E is LIR’s golf focused game. Choose by pool size or entry fee amount. In all pools, the user picks 10 golfers to make their lineup. Unlike other DFS apps, there is no salary cap, so the user can choose whoever they want. If they want the 10 best golfers in the tournament by World Ranking, they can pick them. This makes this game easy for all people to play.

Visit their website https://www.letitride.app/ to subscribe to to the wait list to receive early offers and follow the journey from the ground up. They are also launching a funding round shortly to continue growing and scaling, more details to come, send an email here if you’re interested in learning more about it, or you can visit this link as well.

They are also seeking early adopters to act as affiliates who will receive commission and other income opportunities. If you are interested in applying, click here.

WIMS Client Spotlight: The Christmas Team

The Christmas Team and their decorating elves are a commercial and residential Christmas light installation company. Voted “The Charlotte’s Premier Holiday Light Installation Company” by The Charlotte Business Group.

They pride themselves on impeccable customer service, custom-tailored design suited perfectly for your building, and their decorating elves. They do not only provide a luxury festive service; they create a Disney-like experience that your family and community will absolutely love!

Their offerings include lighting for commercial properties, residential properties, Christmas light shows, weddings, and event lighting.

Their all-inclusive service provides:

  • Lights – LED, Energy-Efficient, 5x Brighter than retail, Commercial grade lights.
  • Design Consultations – Custom Suited for your home or building.
  • Installation – Goodbye to long hours of unboxing, detangling, or setting up.
  • Removal – Bringing down and putting away will be a thing of the past.
  • Service-Calls – Keep your building fully lit all season long.
  • Storage Year-Round – No heavy lifting, untangling, or finding places to store.
  • Real Elves – Only company in the world that provides uniformed decorating elves.

They take the risk and hassle out of decorating for the season so you don’t have to worry about a thing during the hustle and bustle of the holidays! Visit their website http://thechristmasteam.com/ to check prices and book now!

The Christmas Team was started by Tim Guercio, who was named one of Charlotte’s “Top 30 Under 30 Future Leaders of Charlotte” by Elevate Lifestyle. He also is the CEO of Turf Pros Solutions Charlotte and Leads Digital Marketing.

Never Let a Good Crisis Go to Waste

Time and time again, we have witnessed corporate empires come crashing down. On a high from peak performance, many of these companies were resistant to change their historically successful practices with their “if it’s not broke, don’t fix it” or “we’ve always done it this way” mindsets. The things that got them to the top eventually led to their downfall. Instead of proactively preparing for an inevitably changing environment, firms often find themselves behind the innovation curve because they have relied on their organizational inertia from past wins. 2020 was a year full of thrivers and survivors, but it looked a little different than other times of financial uncertainty.

Instead of a shifting of industries on the power curve like during the global financial crisis when electronics, utilities, and financial services fell off their historical peaks, we are instead seeing a further widening of the performance gap between industries. According to an article published in July by McKinsey & Company, the six most profitable industries have seen $275 billion a year added to their expected economic profit pool; the six least profitable industries have lost an estimated $373 billion. Companies that did well before the pandemic are proving to be resilient.

The thrivers have taken an adaptive and innovative approach to business and include the following industries: pharmaceuticals, software, technology hardware, and media. After releasing last quarter’s earnings, Microsoft CEO Satya Nadella said, “We’ve seen two years’ worth of digital transformation in two months.” The survivors, many on the verge of bankruptcy, are not doing well. This is a trend that existed, but only proved to accelerate with the onset of COVID-19.

The fastest companies to adapt to the new norm have been and will continue to be the quickest winners taking advantage of opportunity during this crisis. Manufacturers of personal hygiene-related products are increasing production. An exponential increase in demand for pharmaceuticals has these companies reinventing their production processes as well. The potential of the telehealth industry is being realized as nearly half of all physicians are treating patients virtually, up from 18% in 2018. Automation through robotics has created an interesting angle for companies through the mere fact that robots cannot get sick like human employees. E-commerce companies have spent money on adapting infrastructure and capacity as they receive more of the traditional brick-and-mortar retail market. Tech-heavy firms have further adapted their ecosystems.

Even companies in traditionally slow-adapting industries have made changes. Restaurants have increased their delivery and take-out volumes, putting together special packages that entice customers to pick up. Multi-family, specifically apartment complexes, have gotten creative with their marketing to get leases signed. Universities have been pressured to express the importance of their value to not only current, but prospective students, as the online education market was already expected to triple in growth from 2015 to 2025. With interest rates reaching record lows, an increase in buyers and homeowners looking to refinance are shaping an attractive future for the real estate market. Implementation of new technology into these industries is paramount to the future of these firms.

These industries, high in reliance on the demand of consumers, also need to realize the importance of relationships with those who make them money, the customers. They can get the most out of their marketing by implementing CRM systems, such as Zoho or Salesforce, to methodically target and follow up with prospects. Businesses need to reallocate resources to parts of their business that have the most growth potential in the future.

To the companies that have waited for some clarity from the fallout of this pandemic, you need to realize that doing nothing is doing something (although we would not recommend that). Companies that move early in a crisis and get ahead of competition often maintain this lead for years. Lao Tzu is credited with saying, “The wise man is the one who knows what he does not know.” There is always room for improvement and no proven right answer as times are constantly changing. Without staying ahead of trends or at least educating yourself about them, your practices will soon be outdated.

It is clear given the current state of the world that changes need to be made to your business; do not waste any more time. Transformational leaders do not let a good crisis go to waste. What are you willing to do to take advantage of the pandemic’s opportunities?

If you need assistance, we have a variety of bundles to help you start a company, scale a company, or simply perfect your marketing and CRM implementation. Check out our 10K to 10X Video bundle, 10K to 10X 2020 bundle, 90 day MVP package, or reach out to WIMS Consulting to see how we can add value to your business.

WIMS Client Spotlight The Branded Company

WIMS Client Spotlight: The Branded Company

THEBRANDEDCOMPANY, a collective for clean, is on a mission to keep you safe so you can tell your story. THEBRANDEDCOMPANY was founded in response to an emergency request from one of the largest delivery and logistics companies in the world at the onset of the COVID-19 pandemic.

Since their launch, THEBRANDEDCOMPANY has helped numerous global brands secure affordable and high-quality protective cloth masks as well as other branded and unbranded Personal Protective Equipment (PPE). Comfortable, effective, and support for up to 12 color printing, thebrandedmask™ is trusted by many of the world’s most recognizable companies. They also just recently launched thebrandedmask™ v2 with adjustable ear straps and nose bridge.

THEBRANDEDCOMPANY also believes in sustainable sourcing. They work around the clock to responsibly source the highest-quality materials that are handcrafted in their various facilities across the globe. They are committed to having a consistent product and a reliable supply chain.

Their products include:

  • thebrandedmask™
  • thebrandedsanitizer
  • thebrandedwipe
  • thebrandedbag – a customizable & portable safety kit
  • Nitrile, Vinyl & HDPE Gloves
  • Surgical 3 ply masks
  • Thermometers

Check out their website for information on getting branded personal protective equipment for your company!

Equity Crowdfunding Collaboration

WIMS Consulting has a collaboration to assist startups and well-established businesses with launching their equity crowdfunding campaigns. We partner with The Arora Project and Striders Group (the team that brings you DiscoverCLT and more, further details about each below) to deliver this unique offering.  Not only will we help with the financial compliance component, but with the marketing, CRM, and PR as well to super charge your campaign’s effectiveness.

While we will assist companies across the USA, we are initially focused on Charlotte and Miami. The collaboration will assist with traditional crowdfunding campaigns as well. This initiative is designed as an ancillary and related focus to the WIMS Consulting Fund service line which supports private equity, venture capital, and family office funds with their own firms as well as their portfolio companies’.

For some additional background and context on the experts we’re working with:

Krishan Arora, CEO of The Arora Project published the article below in Forbes that goes into depth about the nuances and what is required. This is required reading as the starting point for those interested in potentially pursuing this approach to growing your business.

“Equity Crowdfunding Will Revolutionize Fundraising For Startups”

https://www.forbes.com/sites/forbesagencycouncil/2020/06/08/equity-crowdfunding-will-revolutionize-fundraising-for-startups/#3849fd8cc433

“The Arora Project began in 2016 as a full-service crowdfunding campaign management agency, helping creators globally raise over $75 Million in funding. Today we maintain our expertise in crowdfunding as well as offer a wide array of digital marketing solutions to innovative companies looking to launch the next big idea. The pride and passion we have for our projects has resulted in an exceptional service that you won’t find anywhere else.”

Striders Group provides, “marketing services that help you stand out from the crowd. With over 10 years of experience, we help businesses create their brand presence and achieve their goals. Our process is designed to empower your brand and outfit your business with the marketing tools needed to succeed.”

If you’re interested in learning more and/or setting up a discussion about whether your company would be a good candidate please reach out!

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The WIMS Consulting 2020 Rebrand

There is just something about transition, a new decade (even though January 1st seems like it was already another decade ago), and a new mission to undergo a massive scaling of one’s company that requires a bit of a shakeup. Huge transformative shifts force all involved to level up and evolve for the better. They demand a heightened sense of commitment to excellence and discipline.

As they say, the things that got you here will rarely get you there.

The first 6 years of WIMS Consulting have been great, the company has grown double digits every single year (with 2 years at triple), and despite the state of the market, this year is already on track to achieve exponential growth compared to last year (in fact it economy appears to be helping it along even more as companies go all-in on digital). That said, I have still been playing too small and remain far from where I want the company to be yet. It is time to ramp things way up and kick things up another notch.

A rebrand is often mostly symbolic, it is a way to re-engineer how you would like the public to see and perceive your company, and to re-calibrate the first impression for those that do not know you yet. It also allows you to set the tone for current and future employees, partners, and clients. It is an opportunity to recommit and reestablish your values of who you are and who you aspire to be.

Up until this point we have been far from perfect and have certainly underdone some growing pains along the way. As difficult as it is to admit, not every single client project has exceeded expectations for one reason or another. On the flip side plenty of them have gone really well too. Regardless of which side the responsibility lies solely with us for better or worse. Moving forward, that level of accountability and transparency must be the standard. A rebrand is a way to draw a line in the sand, a demarcation to demonstrate that whatever happened before going forward this is the way we will do business no matter what.

Now for a little background and insight on the creative. The spartan warrior is a deeply personal symbol to me since I was young. For one, I grew up attending a school called Milton Hershey (from kindergarten to graduation), and it was our mascot. We learned about their culture and their values (mostly the romanticized and positive version, not as much of the negatives side of it).

Then when I watched the movie 300, wow what an impact it made. To see a group of soldiers, and a King no less, willingly sacrifice themselves with such honor and grace for the good of their tribe, it really stuck with me. I know it was embellished a bit as all movies are, but that didn’t take away from the impression it left.

Between Milton Hershey and the culture resonating so much throughout my life I even got a tattoo of the spartan helmet. For those reasons and others, it sounded like a great place to start when considering what I wanted my company to look like.

Fortunately, when leveraging history to inspire the future you can learn from, and remove, the negatives in order to improve upon an ideal, allowing you to adopt the things that translate. Further, WIMS Consulting is not adopting ALL their values after all (for one we are very much capitalists). “The word “spartan” means self-restrained, simple, frugal, and austere” plus they were clearly pretty violent and brutal. So again, it is not exactly a direct comparison.

The positive side, such as their discipline, commitment, team-oriented collaboration and community are things you build a company around. Others include being strategic, thoughtful, well organized, and assertive. They were creative in their approach to problem solving. The soldiers in their army were only as strong as the person standing next to them and the collective unit as a whole. They tempered the potentially corrosive nature of outsized individual egos. They played offense and defense equally well. They had an unwavering obligation to do whatever necessary to achieve a desired outcome.

Now THAT is what I want the WIMS Consulting cultural values to represent and embody. I want the company to uphold its commitment and dedication to its community (clients, employees, and partners) to that standard of excellence every single day and in every single project and task. This is the mindset required that will subsequently lead to producing outstanding work and deliverables for our clients. It certainly won’t be easy, but nothing worth doing really is.

Hopefully, we nailed that impression and give this perception with the logo and throughout the supplemental components of the branding. More importantly however, is that we maintain the standards and values in a clear and tangible way. Stay tuned for more, but I would love to hear what you think so far!

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