Tag Archives: Freelance

Business Bootcamp: Entrepreneur

Weekend Business Bootcamp: An Entrepreneurial Prompt

If you’ve been thinking about starting a business, whether as a full-time entrepreneur or as a side hustle, consider this your challenge, you call to action, the catalyst you may have been waiting for.

Maybe you’ve been procrastinating for seven weeks (or 1 year and 7 weeks) since making an entrepreneurial new year resolution. Or you’ve just been overwhelmed and stuck in a never-ending analysis paralysis loop. Perhaps you can’t find the perfect idea that best suits you and your skill set (yes, “imposter syndrome” is real and a dream killer). Either way, the best and only cure for any of the above is to take action and get started.

So, wherever you’re at in the process, I’ve pulled together some resources to act as your quick start guide, leveraging advice from experts across the internet, to help you kick things off and be ready to launch your business by Monday (no joke, it really can be done and isn’t as hard as you’d think).

Here are as many ideas as you can handle, along with some success stories for additional inspiration. After you settle on THE big idea, we move onto the initial steps to kick things off, including running some numbers and what you need to do to make it legit.

 

10 of the Highest-Paying Gig Economy Jobs of 2019

Artificial Intelligence/Deep Learning – $115.06/hour, Blockchain Architecture – $87.05/hour, Robotics – $77.46/hour, Ethical Hacking – $66.33/hour, Cryptocurrency – $65.37/hour, Amazon Web Services Lambda Coding – $51/hour, Virtual Reality – $50.18/hour, React.js Developers – $40.75/hour, Final Cut Pro Editors – $37.12/hour, Instagram Marketing – $31.23/hour”

The 20 Hottest Job Skills in 2019 That Will Get You Hired (Editor’s Note: This list doesn’t just make sense for a job, but as an Entrepreneur as well)

  • “A majority of the 20 hottest skills in the US job market are tech-related, according to a new list from freelancing platform Upwork.
  • In-demand tech skills are changing rapidly: 75 percent of the tech trends leading to job opportunities are new to the list.
  • Demand for mobile optimization, the rise in cybercrime and increasing investment in big data solutions are driving corporate hiring.”

Need a Business Idea? Here Are 55

100 Businesses You Can Start with Less Than $100

15 Businesses You Can Start for $10,000 or Less

“Daycare, Lawn Care Specialist, Court Transcript Proofreader, Bookkeeper, Real Estate Agent, Freelance Writer, Natural Childbirth Educator, Retail Arbitrageur, Blogger, Photographer/Videographer, Virtual Assistant, Info Product Salesperson, Dog Walker/Sitter, Personal Trainer, Estate Sale Manager”

7 Realistic Ways to Make Money Online

“Leverage the app economy, Use existing websites, Sell your own stuff, Sell as an affiliate, Start a blog, Email marketing, Webinars trainings”

9 Ways These People Make Money at Home with Nothing but Their Laptops

 

After you decide what business(es) you want to launch the next step is to read this article from Tim Ferriss and follow through on the exercises. How to Create a Million-Dollar Business This Weekend

Next, review this one: A Simple 6-Step Process to Starting a Small Business, and follow it up with How to Start a Small Business Online: “Seven tried and true steps for attracting visitors to your small business’ site — and getting them to buy.”

 

After you get through your weekend grind session and you’ve taken one of the hardest steps in becoming an entrepreneur, give me a call on Monday and let’s start building your website, marketing plan, and get you some clients. By this time next week, you’ll truly have something to celebrate. TGIF!

10Kto10X The WIMS Blast Off Bundle

10Kto10X: The WIMS Blast Off Bundle

Whether you’re launching a completely new business, legitimizing a side hustle, or going back to the drawing board with an existing entrepreneurial endeavor, The WIMS Blast Off Bundle is the perfect solution to help you get started and hit the ground sprinting. Whether you’re a first-time entrepreneur or of the serial variety you know that getting your brand and marketing on point is crucial. So, while you focus on building your business and doing what you do best, leave that part to us.

The WIMS Blast Off Bundle includes the following:

  • Website (Created w/ Wix)
    • 5 pages: landing page, contact, about, product/service, bonus (client’s choice).
    • Mobile Friendly.
    • Standard SEO optimized.
  • Video
    • Corporate landing page video (up to 3 minutes).
    • Half day, onsite shoot.
    • Up to 4 interviews with partners, employees, clients, and/or testimonials.
    • Includes music/GFX, B-roll, editing, and post production.
    • Condensed version for social media (30 seconds).
  • Social Media Activation
  • Content
    • Press Release.
    • Launch blog post.
  • Creative
    • Logo
    • Branding Kit.
    • Stationary (Business Card, Letterhead, etc.)
  • 4-hour one-on-one strategy session to get launched. Time allocated for feedback, editing, etc. as well.
  • $250 cash commission for referrals (upon completion of project).

*Restrictions

The following options are considered upgrades and not included in the 10Kto10X package. However, we would be thrilled to accommodate you for an additional fee on an ad-hoc basis.

  • Website – e-commerce functionality.
  • Video – access to Drone and 360 videos.
    • Travel across the country is possible and negotiable on a case by case basis.
    • The specific package will be discussed prior to launch, and additional options are available on an appropriate basis.

**10X does not imply a 100% guaranteed 10X return on revenue.

Visit https://www.wims-consulting.com/10kto10x if you’re interested in registering.

Marketing Process Outsourcing

The New WIMS Inc: Putting In-House Marketing Departments on Notice

Unlike my typical blog posts, this one is certainly going to piss people off, including current and former colleagues, friends, clients, and prospects. While I usually try to avoid that, I can’t any longer as some things just need to be said. Change can be a scary and complicated thing, but there’s just a better way to do business and it’s nothing personal.

Now, the trend of outsourcing is far from a new or innovative concept. Yet companies like professional services firms continue to allocate extremely high budgets of $500,000-$1,000,000 and often much more to their in-house marketing departments. They do this despite the fact that they could spend a fraction of the cost while simultaneously getting significantly better service and results.

Regardless if you prefer to keep your team in house or to use a consulting firm, one thing is constant in either case, you need to DEMAND to see ROI. There are some advantages to keeping the team in-house I’ll admit that, but you should at least be able to make an apples to apples comparison between both approaches.

The way to do that is ROI, the objective metric that evens out all playing fields. I’ve seen many CMO’s apply the “smoke and mirrors” strategy year after year. They avoid accountability by overlooking past failures while waving the amazing, shiny new “marketing strategy” that they’re going to deploy this year. This is often just the old strategy repackaged to appear new however. CEO’s looking to avoid conflict accept it as a cost of doing business and then proceed to kick the can further down the road.

Now while there are plenty of exceptions, as there always are when dealing with people, there’s something I’ve often observed in the corporate world, I call it the “comfort theory.” Essentially, when you’re paying someone a predictable and stable salary it inherently allows most people to start cutting corners and reducing the quality of their work because they can get away with it. Not only is there a reduced quality of work, but why subsidize employee’s internet browsing time and social media addiction when you can just pay for the work that’s actually done. Besides, I doubt they’re going to give you a cut of their fantasy football winnings despite squandering hours a week of your time managing their team.

Don’t just take my word for it, conduct your own experiment and see for yourself. The next time you’re in a meeting with your marketing department demand more out of them or suggest changes, and watch the level of pushback, reluctance, and resistance you get. On the contrary call a consultant about a new project idea and watch them passionately geek out about all the possibilities.

I understand the comfort of familiarity and the status quo believe me, but is it really worth spending $50,000-100,000 on a salary for someone to just write an occasional blog post or article, blankly stare at a twitter feed, or create an occasional ad. You can get the same result or better for a tenth of the cost in many cases.

As another experiment, this Friday afternoon say around 3pm, take a walk around your building and see how empty the offices and cubicles are. The mentality of being an employee and working for your boss vs. being a client and working for your business partner can’t be compared. Working with independent contractors that need your business takes the quality of work to another level. They are mini-CEOs trying to better their lives, they’re not just punching a clock while desperately waiting to leave the office early on Friday afternoon. They’re the ones working at midnight on a Saturday because they’re hungry and ambitious.

You create the best work when you absolutely need to, like when writing a paper the night before it’s due. There’s something about having your life depending on it that generates this hyper-focus of productivity. Imagine having a team of people producing this kind of work every day because that’s how they approach their live, very deliberately.

Typical counter-arguments for in-house departments include things like, “oh but we know the brand so well,” or “what if someone urgently needs a brochure for a sales call?” It may not be a popular sentiment, but people are easily replaceable. We work with various brand guidelines all the time and pick them up very quickly. Also, I’ve seen countless desks with stacks of brochures piled high collecting dust, as much as marketers may try to convince you otherwise, your beautiful brochure is not what’s going to win you new business, relationships are.

Perhaps this post is like that old “Magician’s Greatest Secrets Revealed” show where the masked magician showed you how the tricks were really done and made a lot of magicians extremely angry. If you’re feeling that way right now I hope you take this opportunity to step your game up and prove me wrong.

Changing a decades long mindset of keeping marketing teams in-house is going to require evolution and a rebuilding process, but there’s definitely hope. It will force people to BE BETTER. Think about the Golden State Warriors a few years ago. They were very bad, but they had some decent and promising players, they stuck to their long-term plan to build their team, make a few strategic moves and then a few years later they won a championship. The metaphor is very relative in business as well.

For the sake of full transparency, this long-winded blog post has the additional goal of announcing the new WIMS, Inc. We now offer a complete suite of marketing, CRM, and business development services that are provided for literally a fraction of the total cost you’re paying for your entire marketing department. By leveraging strategic partnerships and a deep team of independent contractors we are now able to offer literally any marketing service, and to any size firm in any industry. If you’re interested in video, we can develop the content, build an entire distribution network, and even create your own online channel. If audio is your thing, we can help with the creation, publishing, and promotion of your own radio show and/or podcast. If you need a website, an ad campaign, online content creation, or social media network, whatever it is you’re looking for, we can help facilitate.

Give us a call or send us an email and we’ll be happy to provide you with a FREE consultation to see if our companies would be a good fit to work together. Part of building strong long-term relationships includes occasionally offering some free advice, which we do happily. What do you have to lose by at least evaluating whether it’s worth pursuing a potential 6-figure a year cost reduction in your marketing expenses?

cut your teeth

Cut Your Teeth

Little did I know when I first heard this rather graphic and cringe-worthy phrase how literal it could be. If you haven’t heard it before, this will explain it for you.

But first to quickly digress, after receiving such positive and encouraging feedback from my post last week (if you haven’t read it yet, you can check it out here) I figured why not tell another embarrassing and self-depreciating yet important lesson learned story. That being said, if you want more of these types of posts please let me know, and on the contrary if you’d rather me go back to providing more practical marketing/entrepreneurial advice I can accommodate that as well, regardless I’d love to hear your thoughts! Now back to the story.

A couple months ago on a Friday evening, I had just arrived to Miami for a business trip. I had driven about 11 hours straight on limited sleep as it is after a few late nights working. Needless to say, I was extremely relieved to arrive at my best friend’s place where I was staying that first night and immediately poured a glass of wine after walking through the door. I didn’t even make it through the first glass before getting up to walk to the bathroom. But on the way, disaster struck!

Somehow out of nowhere I fainted, falling face first into his granite sink and literally cut my tooth in half, while chipping several others, and bit through my lip. To add insult to injury my limp body subsequently collapsed into a kitty litter box, which thankfully at least had recently been cleaned out. I came to a few minutes later laying in the litter box, and lots of blood all over me. For full disclosure’s sake, the picture above is not of me, my accident looked much worse.

Luckily my friend and his girlfriend were there to help clean me up, and get me back to the couch where I promptly received 1950’s era medical treatment, i.e. a towel, a bag of ice, and aspirin. Of course I didn’t have health insurance at the time (nor dental) so I essentially had to just suck it up. That’s one of the trade-offs you have to sometimes make when going from a corporate gig to becoming an entrepreneur.

I spent the rest of the weekend sleeping, recovering, and mulling over whether or not to just head home with my tail between my legs and finish recovering with my fiancé in the comforts of my own home. Considering I can be a little vain, and didn’t want people to see me looking like that, I came very close to making that decision. Not to mention I had a feeling my reputation as a partier would generally be considered the culprit for my accident, and I wanted to avoid the condescending, “uh huh, sure that’s how it happened…” comments that would likely ensue.

Obviously, I didn’t make what in hindsight would’ve been a very poor decision or I wouldn’t be telling you this story now. Come Monday morning I decided that despite how much pain I was in, and how bad my face looked, I needed to rally and make the best of the trip.

As an entrepreneur you don’t have the luxury of taking a paid sick day. I knew I desperately needed to close business while I was there so I mustered all the courage I could, bought a BIG bottle of ibuprofen, and got to work.

An hour after making this decision I got a call about an opportunity I hadn’t even anticipated with a potential dream client. Since I was still in town I was able to make some moves, and ended up landing it! That client then led to another big opportunity with another client in Miami as well. Not to mention I was still able to attend the HYPE Awards with an interesting yet lisp-y story to tell.

Not only does being an entrepreneur, or any professional for that matter, require skill, intelligence, and hard work, but it also requires a little grit and relentless determination as well. The easier and comfortable decision is always to give up and call it a day, but that’s not what’s going to make you successful. Sometimes you have to learn by figuratively cutting your teeth, and sometimes it takes literally cutting them to learn what you’re capable of.

CRM

CRM Revisited: It Should be Your #1 Priority Heading into 2015

Customer Relationship Management (CRM) programs aren’t only the future of business; they’re the present. And they aren’t just for Fortune 500 companies anymore either. Like with most technology, competition, economies of scale, and innovation have driven costs down significantly. Now, you can even get a basic version of a CRM program for free. Without a doubt, acquiring and implementing a CRM program is my #1 recommendation for businesses of all kinds looking to grow and increase revenue.

Whether you’re an independent freelancer, a sales mercenary who is compensated by getting to “eat what you kill,” or a large and complex company, there is a CRM program out there for you. Regardless of your budget (or even a lack thereof), you can customize the level of sophistication of your CRM program as they all have various subscription levels. Most integrate with your email provider of choice and have a mobile app too. Additionally there are an incredible amount of third-party add-ons you can incorporate depending on how robust your operations processes are.

Now don’t get me wrong, it’s not like building a CRM program is a cheap and easy task, far from it in fact. So keep in mind when considering which CRM program is best for you that the cost typically exceeds that of the user license fee. They require a significant amount of time and commitment, especially in the beginning when you’re just getting started. Don’t let that deter you however, as the ROI (while seemingly intangible at first) will more than make up for it, assuming it’s implemented correctly. In fact, the average ROI of a CRM system is $5.60 for every $1 spent.

CRM systems allow you to track and store vast amounts of data about your customers and prospects. The more data you have about your sales cycle that is accurate and relevant, the more deeply you can analyze that information to gain insight that will not only help increase revenue, but ultimately help you improve:

  • Close rates,
  • Customer service and retention,
  • Length of sales cycle, and
  • Forecasting efforts and projections.

Just as important, CRMs also help you automate your sales process. The more automated your sales cycle and follow up efforts can be, the greater volume of deals your business will be able to close as opportunities will be less likely to slip between the cracks.

By now you are probably either thrilled by the amazing potential a CRM program can provide, or perhaps you’re overwhelmed by the thought of endless amounts of data. If you’re like me and skew towards the former, below is a list of the necessary things to consider before rushing into it, along with some things to keep in mind after you’re fully operational.

  1. Conduct an “audit” of existing processes and database.
  2. Clean up your existing data to avoid the dreaded trap of “garbage in/garbage out.”
  3. Code your database to more easily identify priority contacts, “ABC”.
  4. Perform a sales cycle analysis, what are the typical steps involved and the time frame?
  5. Customize CRM pages, fields, and layouts with your appropriate specifications.
  6. Training of users/administrators.
  7. Import your database and start beta testing.
  8. Integrate with your existing systems, i.e. email, QuickBooks, etc.
  9. Reporting and sales forecasting.
  10. Ongoing maintenance, monitoring, updates, and improvements.

While implementing a CRM program can be relatively time‐consuming and expensive, if you do it right, the benefit to your business is invaluable. Don’t dismiss CRMs and cloud‐computing as trends that will soon go away, otherwise your competition may have already long passed you by the time you’re ready to get on board. With just over a month left in 2014, now is the perfect time to start planning and conduct your due diligence to start 2015 with yet another resolution.